01 Sep From the Earth to Your Hands: Celebrating Local Beauty Rituals

Embrace Your Heritage Through Beauty

September is Heritage Month, a time to reconnect with what grounds us and to honour the richness of South African tradition. Celebrate the natural way: with ingredients that are deeply rooted in our continent’s soil and soul. These heritage-inspired staples aren’t just trending at the moment – they’ve stood the test of time, passed down through generations for their nourishing, healing, and beautifying power.

From multi-tasking butters to skin-loving clays, discover the indigenous ingredients that connect past, present, and future, and learn how to bring them into your everyday rituals.

Bentonite Clay: The Deep Cleanse Ritual

Formed from volcanic ash, Bentonite Clay has long been used across Africa as a detoxifying powerhouse. Its natural ability to draw out impurities makes it a go-to for purifying masks and cleansers, leaving skin refreshed and balanced. Traditionally applied during cleansing ceremonies, this mineral-rich clay is now embraced for both topical and internal detox.

Why we love it:

• Clears clogged pores and excess oil
• Calms inflammation and soothes irritated skin
• Can be used in bath soaks, masks, and even smoothies (with food-grade versions)

African Sea Moss: Your Skin’s Mineral Boost

Found along coastal African waters, African Sea Moss is revered for its nutrient density. Known locally and abroad for boosting energy and immunity when eaten, it also hydrates and softens the skin when used topically. Its mineral content – including magnesium, calcium, and iodine – supports skin elasticity, barrier strength, and a radiant glow.

Why we love it:

• Boosts hydration and firmness
• Supports a youthful complexion
• Adds beauty benefits from within when consumed

Shea Butter: Africa’s Timeless Skin Protector

Harvested from the nuts of the African Shea tree, this butter has been used for centuries to protect, soften, and nourish skin, especially under the harsh sun. Passed from generation to generation, its creamy richness and high fatty acid content make it ideal for all-over moisture and repair.

Why we love it:

• Deeply moisturises dry or damaged skin
• Soothes conditions like eczema and dryness
• Works beautifully in balms, body butters, and conditioners

African Black Soap: A Cleansing Legacy

Originating from traditional West African recipes, African Black Soap is made from plantain skins, cocoa pods, and palm ash, all sun-dried and slow-cooked. Its natural antibacterial and exfoliating properties make it a cult classic for clearer skin. Traditionally used in family bathing rituals, it’s now beloved globally for its purity and efficacy.

Why we love it:

• Gently exfoliates and detoxifies
• Balances oily and acne-prone skin
• Leaves skin feeling clean, not stripped

African Potato: Soothing from Root to Remedy

Known locally as the “wonder root,” the African Potato (Hypoxis hemerocallidea) has a rich history of medicinal use in Southern Africa. Its powerful sterols – natural compounds that help regulate cholesterol and support cell structure – support immune function and skin regeneration. This makes it a heritage hero in modern creams and treatments for chronic skin concerns.

Why we love it:

• Helps calm eczema and psoriasis
• Promotes healing and elasticity
• Works as a targeted treatment for sensitive areas

Understanding Women’s Hormones & Skin Health

While the skin benefits of these ingredients are legendary, your skin health is also deeply connected to what’s happening within, especially when it comes to hormones. The major players in a woman’s hormonal health are oestrogen and progesterone, which influence skin elasticity, hydration, and sebum (oil) production. Oestrogen, for example, is key to plump, glowing skin, while progesterone helps regulate oil. Testosterone, though present in smaller amounts in women, can impact breakouts when imbalanced. When hormones shift due to stress, menstrual cycles, or age, it can show up in our skin. Supporting your body through nutrition, natural products, and stress relief helps keep everything in sync and glowing.

A Legacy of Wellness, Made Local

From the Earth to your hands, these ingredients carry stories of ancestral knowledge, community healing, and nature’s ability to renew. They remind us that beauty isn’t just a trend, it’s a legacy. And with so many local, trusted, clean beauty products available, you can honour that legacy every day.

This Heritage Month, explore our full collection of indigenous-inspired bodycare and beauty, and embrace the power of local wellness.