29 Sep Trust Through Transparency: Why Our Ingredient Policy Matters

We believe that every South African deserves access to safe, sustainable products they can trust. That’s why our shelves aren’t just stocked, they’re curated. Each item goes through a rigorous checking process against our strict Ingredient Policy to ensure it meets the highest standards of health, sustainability, and social good. In short: we’ve done the work for you, so you don’t have to.

When you shop with us, you don’t need to second-guess complicated labels or worry about hidden nasties. We’ve done the checks so you can shop care-free. That’s what we mean by trust through transparency.

The Faithful to Nature Better Product Pillars

To help guide our decisions, we measure every product against three core pillars: Health, Environment, and Social Impact. These aren’t just buzzwords, they’re the foundation of what makes a product worthy of the Faithful to Nature seal of approval.

1. Health

Your health is at the heart of everything we do. That means no endocrine disruptors, no sneaky fillers, and no greenwashed promises. We back brands that use clean, science-based ingredients designed to support your well-being.

Whether it’s supplements with highly absorbable nutrients, clean beauty without hormone-disrupting chemicals, or good food that nourishes instead of depletes – every product on our shelves is chosen with your health in mind.

2. Environment

What’s good for you should also be good for the planet. That’s why we screen products for their environmental impact, from the way ingredients are grown to the packaging they arrive in. We prioritise organic farming practices, low-waste packaging, and sustainable sourcing to make sure your choices reduce harm and promote regeneration.

In other words: when you choose a Faithful to Nature product, you’re voting for a cleaner, greener world.

3. Social Impact

We believe business should be a force for good. That’s why our checks go beyond what’s inside the bottle or box. We look at whether brands are paying fair wages, uplifting their communities, and supporting ethical supply chains. By choosing products that give back, you’re helping to create a ripple effect of positive change.

Beyond Labels: Real Transparency

The truth is, most people don’t have time to decode every label or research every chemical. And you shouldn’t have to. That’s why our ingredient policy is non-negotiable, and why we don’t just take a supplier’s word for it. Every product is carefully evaluated and continuously re-assessed to stay aligned with our standards.

We say no to greenwashing and yes to honesty. That means full transparency about what’s in your products, where they come from, and how they’re made. Because when you know better, you can choose better.

The Faithful to Nature Choice

Products that go above and beyond in one or more of our pillars earn the Faithful to Nature Choice label. It’s our way of celebrating the brands that are working hardest to make a difference, and guiding you toward purchases that have a bigger impact for good.

Think of it as a shortcut to shopping consciously. No second-guessing. No endless research. Just better choices, made simpler.

Why It Matters

The products you bring into your home touch more than just your daily routine. They influence your long-term health, shape the planet we live on, and affect the livelihoods of the people who make them. By holding every product to our strict standards, we make sure that your choices reflect the world you want to live in.

So next time you sip your morning coffee, apply your favourite moisturiser, or clean your kitchen counters, you can feel confident knowing that you’re not only caring for yourself, but also for the environment and the wider community.

With Faithful to Nature, it’s more than shopping. It’s a conscious movement.