16 Sep NEW FtN Store at The Zone @ Rosebank

Why Rosebank?

Known for its stylish energy, cultural diversity and cosmopolitan crowd, The Zone @ Rosebank is a natural match for the Faithful to Nature ethos. Nestled within one of Johannesburg’s most walkable and lively precincts, the mall blends fashion, food, and lifestyle with a creative flair that sets it apart from more conventional shopping centres.

From artisan coffee shops and boutique stores to health-conscious eateries and design-forward spaces, The Zone attracts a community of urban changemakers, creatives, and conscious consumers, making it the perfect home for a retailer that’s built on trust, transparency and positive impact.

Whether you’re catching the Gautrain, meeting a friend for brunch, or browsing your way through Rosebank’s eclectic stores, you can now stop by and shop all your favourite sustainable essentials in person.

What You’ll Find In Store

The new Rosebank store brings the full Faithful to Nature experience to life, with a thoughtfully curated selection of products across the categories you love:

• Food: Organic pantry staples, natural snacks, superfoods, eco teas, and gut-loving fermented goods
• Health: Immune-supporting supplements, adaptogens, herbal tinctures, natural pain relief, and stress soothers
• Beauty & Body: Clean skincare, haircare, plastic-free personal care, and everyday beauty swaps
• Home & Lifestyle: Eco-friendly cleaning, non-toxic candles, reusable essentials, and conscious gifting
• Baby & Kids: Gentle, trusted products for the little ones (and peace of mind for parents)

Every product on our shelves has passed our strict ingredient and sourcing standards. No greenwashing. No hidden toxins. Just honest, planet-friendly goodness.

The Faithful to Nature Difference

Since 2006, we’ve been helping South Africans shop in a way that’s kinder to their bodies, their homes, and the planet. We don’t just sell products, we provide peace of mind.

Our ingredient policy is one of the most rigorous in the industry, ensuring that every product on our shelves is vetted for safety, sustainability, and ethical production.

We were also proud to become Africa’s first B Corp-certified retailer, proving our commitment to doing business as a force for good, not just profit.

With our new store in Rosebank, you can now experience this commitment first-hand:

• Explore new products with the help of a knowledgeable team
• Ask questions, test textures, and get personalised recommendations
• Make conscious swaps more convenient than ever before

A Conscious Hub in the Heart of the City

Opening our doors in Rosebank is about more than just location, it’s about community. We know our customers care about where their products come from, what’s in them, and the impact they have. At The Zone, we get to meet you where you already live, work, shop and create.

Whether you’re topping up your natural pantry, finding a gift with heart, or finally making the switch to non-toxic cleaning, the Faithful to Nature Rosebank store is here to make sustainable living easier, more enjoyable, and beautifully local.

Visit Us In Store

Find us at:

The Zone @ Rosebank, Johannesburg, next to Spar.

Come say hi, explore consciously curated products, and shop with confidence, knowing that every item supports your health, your values, and the planet. Change the way you shop, for good.