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Inthusiasm Natural Lipstick Plum

Inthusiasm Natural Lipstick Plum
Inthusiasm Natural Lipstick Plum
37 reviews Add review
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Inthusiasm make up is the first of its kind from South Africa, on a mission to empower women to make healthy and eco-friendly cosmetic choices. This all natural formulation will not only add a great plum shade to your lips but nourish and hydrate them all day with its long lasting wax base. Dermatologists suggest using mineral make up such as this Inthusiasm Natural Lipstick for its benefits to your skin. Naturally extracted minerals lend their lovely pigments to create this shade, and the botanical blend gives you some natural UV protection to boot

Our strict ingredient policy means that you can always shop according to your values. Every item on FtN is checked to be better for the environment, socially responsible, good for you and free from toxic ingredients.

This all-natural lipstick is extremely moisturising, containing no lead, chemicals or preservatives - just pure luscious colour!

Inthusiasm is a South African collection of natural mineral makeup, empowering women to make health-conscious and eco-friendly choices in their daily beauty routines.

Inthusiasm products are:

  • Made with naturally extracted minerals and other natural Ingredients
  • Long-wearing
  • Allergen-free
  • Suitable for all skin types
  • Cruelty-free, no animal testing involved
  • Nourishing and hydrating for the skin
  • Breathable
  • Easy to apply
  • UVB and UVA resistant
  • Water resistant
  • Composed of minerals that cannot support bacteria

Inthusiasm makeup works to enhance your health and beauty rather than simply covering up your skin; the mineral ingredients provide nourishment, hydration and protection while still allowing the skin to breathe. Forget those chemical-laden concealers and stay gorgeous with help from Mother Nature. Inthusiasm is proud to be the country’s first locally made brand of all-natural makeup; browse our online selection and choose your favourite colours.

Did you Know? The use of mineral make-up is recommended by dermatologists.


Inthusiasm lipsticks are completely natural with ingredients of Carnauba Wax, Beeswax, Candelilla Wax, ozokerite, Vitamin E, Lanolin, Mica, Titanium Dioxide & Iron Oxides

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Overall Rating
4.5 out of 5 stars from 37 reviews

35 out of 37 people would recommend this product

05/02/2024, By Phillipa
I love the colour and I love how it feels on my lips. I saw a lot of other reviews about the shade being too light, but it's the first time I've actually found a colour that suits me. It looks exactly the same on my lips as it does in the image photo.
03/02/2024, By Inbal
amazing lipstick love the color and i love that its natural ingredient.
28/10/2023, By Ceciel
I love this lipstick and am never without it. A tube lasts for ages and is lovely and moist on the lips.
07/10/2023, By Inbal
love it
03/09/2023, By S
It feels very dry on my lips and the colour is an autumn brownish colour, not plum.
22/06/2023, By Monique
A lovely darker colour for a more formal look. Long-lasting, great quality natural lipstick.
17/05/2023, By Sonja
Lovely colour
20/04/2022, By AKS
Beautiful colour
17/01/2022, By Vivi
Actual plum, not as in the image.
23/10/2020, By T
Rich beautiful colour
26/08/2020, By Charmaine
I love
06/07/2020, By Butterfly
Best lipstick ever
08/05/2020, By Bea
Applies smoothly
14/04/2020, By B
Lovely colour and texture.
23/01/2020, By Glen
Nice application, however it does fades quite quickly so need to apply often..... very similar to "normal" lipsticks, with the exception that it is a natural product and for this reason I would buy from this range again. Love the colour.
18/12/2019, By Mary
My new favourite lipstick. Great colour that can be used for work and play and the texture and smoothness of the lipstick feels great. I find other brands dry my lips out some times but Inthusiasm is great.
22/08/2019, By Claudette
Great subtle colour for a medium dark skin tone. Applies nicely.
12/07/2019, By ilovenature
My first time trying inthusiasm and was very happy. Lovely colour that you can build on if you desire a more noticeable look. Also has a lovely shimmer
11/05/2019, By Kirsten
Perfect name for this colour, it’s like you just kissed a plum with this, beautifully smooth, moisturizing and I love the subtle shimmer/frosted undertone
11/05/2019, By Min
Love this lipstick and the color
20/03/2019, By Keen
Lovely colour, definitely a plum colour. I have very fair skin and this looks good on my lips. I have medium/dark red hair. As always, love these lipsticks, the only ones I use now.
19/03/2019, By Claire
I use this lipstick from FTN in combination with the natural beige/nude as it gives me a really great colour. Because it's natural, is another reason I will only use these products. I have found that all other lipsticks have completely dried out my lips and I can only use natural products.
31/12/2018, By CRS
Although the colour is not quite what I expected, I've learned to love it. I don't apply it too thick as it is a bit too sheer for my liking, but instead I'm applying very lightly and using it more as a tint. I use it almost every day. It doesn't dry out my lips like "normal" products. Thinking about getting another shade soon.
28/12/2018, By Arddy
I know that colours are difficult to get right with an online product. But there is absolutely NO WAY that this lipstick could possibly be called Plum. It's more like Apricot and I was extremely disappointed.
I think that Inthusiasm should be given this feedback. I am happy with the quality of the lipstick but they really do need to work on the accuracy of their colours. It amounts to being misleading.
03/12/2018, By Monique
Love this colour - a fairly dark, attractive shade. The lipstick applies smoothly and lasts a fair amount of time.
22/11/2018, By Robyn
Love this colour! Long lasting lipstick too.
26/08/2018, By Giulia
Lovely product! The color is a bit sheer, which I love, and it stays on for ages. Lovely shade. When wearing it, I forgot I was wearing lipstick because it felt as smooth and moisturising as balm!
30/04/2018, By Anita
I love Inthusiasm lipsticks. I have purchased several. However this Plum is not what I would call that colour, it is too Red/Orange to match my Plum outfits. It is very difficult to buy the correct colour from an online site. But I shall continue to buy these natural lipsticks, because they are long-lasting & apply smoothly.
11/04/2018, By Mary
I love this lipstick and am so excited to have found a brand of natural makeup that works and is locally made. The colour is rich and works well for my fair skin. I use it during the day and night. It can get a bit dry some times but can be paired with lip balm. I also like using the Inthusiasm liquid lipstick in a pale colour on top for a bit of shimmer
16/03/2018, By Sam
Looks great once applied.
28/02/2018, By Tracy
Lovely to know I’m putting something on my lips that isn’t full of chemical rubbish. The colour is lovely (shinier than expected but looks good).
06/01/2018, By Malieka
A beautiful colour. It's more of a shimmer lipstick. Very moisturising. Love it
11/12/2017, By Karin
It is the first time i ordered the lipstick. i am happy with this color and happy that it is safe alternative.
30/08/2017, By Winifred
Perfect colour for my skin tone and lead-free too.
13/08/2017, By Linda
Great lipstick, the plum should have a more pinky undertone and not orange. Otherwise love it.
25/07/2017, By AT
This lipstick is amazing. The plum is a gorgeous colour. Love the way it goes on. Great to apply a lipstick that does not make me sneeze. Very happy. Will definitely be trying the other colours

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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