Hey Gorgeous Pure Wild Volumising Mascara

Hey Gorgeous Pure Wild Volumising Mascara
Hey Gorgeous Pure Wild Volumising Mascara
277 reviews Add review
  • 30ml
In stock | 106 left
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Get the flirty lashes you’ve always dreamed of with this Pure Wild Volumising Mascara from Hey Gorgeous. A gently formula without any chemicals this mascara is kind to sensitive eyes and contact lens wearers while still delivering blacker-than-black long luscious lashes.


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  • Full, clump-free, water resistant lashes
  • Dries quickly after application without smearing, smudging, or flaking
  • Evenly builds thickness and smoothness with each layer
  • Dark black with a dewy finish for luxurious definition
  • A rich and hydrating natural formula made with organic ingredients
  • Infused with nourishing, protein-rich Argan Oil to condition and support hair growth giving you lush, supple and healthy lashes


  • You might want to curl your eyelashes with an eyelash curler before applying mascara. For natural looking eyelashes, begin by gently curling little sections of your lashes from root to tip. Squeeze once or twice before moving onto the next section. 
  • To apply mascara, wiggle the brush back and forth and sweep upwards for full coverage. For a more dramatic look, apply two coats.

Distilled Water, Black Kaolin, Argan Oil, Cosmetic Grade Soy Wax

Overall Rating
4.5 out of 5 stars from 277 reviews

262 out of 277 people would recommend this product

17/09/2019, By Guinevere
Good product. Wish it was a bit cheaper. Washes off easily and can last all day, but sometimes end up with light panda eyes .
13/09/2019, By Ruth
Its a good product, just didnt last as long as other mascaras I have used. Seemed to dry out quicker than normal. I will buy this again though.
10/09/2019, By Lisa
Love that its natural, and it works really well too! Goes on easily, no clumping.
07/09/2019, By Sandy
This is a great product but I am finding that it dries out quicker than it used to. Have the suppliers changed the recipe??
02/09/2019, By Liezel
I like the brush, but the mascara is very dry.
02/09/2019, By K
My favourite mascara for long, separated, silky lashes.
02/09/2019, By Vanessa
I think this mascara is just wonderful. No clumping and goes on beautifully. Would definitely recommend it.
02/09/2019, By Vanessa
I think this mascara is just wonderful. No clumping and goes on beautifully. Would definitely recommend it.
30/08/2019, By Han
I was literally excited to review this product after using it for the first time. SO IMPRESSED. I don't know what people are talking about regarding the dryness of the mascara and difficulty of using the brush applicator... the texture and consistency of the mascara is PERFECT for helping to push up the lashes and not need to use a trillion coats to get it right. The brush applicator works perfectly fine. I am in love with this mascara. I love that it is all-natural and it seriously does wonders for my lashes and I have struggled to find a mascara that plumps my lashes because they are stubborn in wanting to turn up. I also love how easy it is to take this off at night without pulling out lashes like other mascaras. Use this mascara and also start using the pure black Jamaican castor oil at night on your lashes after taking off your mascara and you will be amazed how your lashes will grow.... amazed.
30/08/2019, By Charmaine
This has been the best mascara I have used - have recommended it to a few people, who are also loving it.
30/08/2019, By Zaynab
This is the best mascara I've ever used. It really gave my eyelashes the lift that they needed without hurting my eyes and never smudged when I needed to wash it off. It just easily slid of my lashes.
30/08/2019, By Henda
Love it. Great look. It is just not as waterproof as I expected but I will continue to use it!
27/08/2019, By Angelene
I've always been a Maybelline mascara fan, until I tried this one. In my opinion, it's better than any mascara I've used before. It lengthens and volumizes so well that my lashes almost appear fake (which it's not!!!). My only concern is that my product appears to be a bit dry, which means it might not last as long as it's supposed to.... regardless, I will reorder :)
26/08/2019, By Abigail
This is my first try at a natural mascara, so I was pretty apprehensive. But so far I am loving it, no smudging, easy application and best of all completely natural.
22/08/2019, By ilovenature
Works just as well as the other high end mascara
19/08/2019, By Kate
Used to LOVE this mascara until they changed the brush shape. Now it's no where near as good and a much drier formula. BRING BACK THE OLD BRUSH SHAPE PLEASE!
19/08/2019, By julie
I absolutely loved this mascara when I first bought it. I have purchased three since then but the brush is different and it dries out very quickly. HG needs to go back to the original formula.
18/08/2019, By Olive
Absolutely adore this!! I never used mascara before cause it always made my eyes burn. And now I finally can with this. Easy to apply, and never leaves blotches.
15/08/2019, By Han
Amazing product. My eyes are quite sensitive but I don’t have any watery eyes when using this mascara.
10/08/2019, By Stevie
Love this mascara - makes my lashes long and doesn't leave me with panda eyes by the end of the day. Doesnt smell toxic like the other popular mascaras.
05/08/2019, By Isi
Very surprised about how qualitative this mascara is. It’s not different to other mascaras by using it. I’m happy to be able to use an organic mascara without loosing on quality. It’s a very good product
01/08/2019, By Anita
Brilliant mascara. Adds volume and length. Does not leave you with panda eyes, but easy to remove at night. I was dubious when I saw the long application brush, but it works perfectly. This mascara is better than any I have ever used, natural or not.
29/07/2019, By Arline
Wasnt expecting much as I am still a little on the fence about natural make up's quality- but really great mascara
Similar to Almay mascara I used to use- it doesnt flake during the day and seems to disappear by the time I wash my face (so maybe good and bad as it might not have staying power? but at least its not noticeable)
24/07/2019, By Daniela
I love that this mascara is toxic free. I have very sensitive eyes and wear contact lenses so finding a mascara that does not cause irritation with my eyes is fantastic! It is also not clumpy and definitely provides your lashes with some volume.
24/07/2019, By Kay
Great product and very soft on the eyes. Doesn't burn my eyes at all even though they are very sensitive. Stays on all day long!
22/07/2019, By J
Nice mascara. Easy to apply and lasts the full day. I haven't noticed any flaking or smudging, and it's easy to remove at night. All around a great product.
21/07/2019, By Robin
Great product! Way prefer it over any mascara I’ve used. Does not go clumpy and is light when applying.
19/07/2019, By Julz
Love this mascara so much but they have changed the brush which makes it difficult to apply!
19/07/2019, By Carolyn
Amazing product - great price and doesn't hurt my eyes. Creates amazing volume and stays on all day!
16/07/2019, By Kira
I have been looking for a vegan mascara for a while, this one is really affordable and does a really great job. It's great value and doesn't burn your eyes, it stays on all day and doesn't smear.
15/07/2019, By No more irratating my contact lenses
Received this as a gift
13/07/2019, By CC
Very happy with this product, both my mom and I have bought it twice and it lasts ages. Love how few ingredients are used as well.
10/07/2019, By Wendy
decent enough but too be honest I find it gets a bit clumpy.
09/07/2019, By Lily
Works so much better than even drug store brands and is really easy to remove.
08/07/2019, By Sanet
Beautiful, clump-free, smudge-free, super long lashes. Doesn't make my eyes tear like most other mascaras. Only negative is that it doesn't last all day. Not sure where it goes because it doesn't end up below your eyes, thank goodness. The lashes are just not as long at the end of the day. Great product though.
08/07/2019, By Carolyn
Best mascara I have ever used! Love it.
07/07/2019, By Lia
I really like the Hey Gorgeous mascara. It doesn’t smudge but removes easily and doesn’t leave lashes clumpy.
06/07/2019, By G
I love this mascara. Stays on all day, does not clump. Does not burn my eyes. Just love it .
05/07/2019, By Elzemike
The product itself is fine but the shape of the brush is not correctly depicted. Its really just an OK product.
04/07/2019, By Paulee
Best mascara. I have sensitive eyes and cannot use any mascara from the shelves. This doesn't burn my eyes like others do. Great product
03/07/2019, By Tatum
02/07/2019, By Celina
i have battled to fine a mascara than does not look clumpy and then irritate my eyes... this one is just perfect; its super light and looks so natural. Just love it.
29/06/2019, By Alexandra
This is a great mascara and doesn’t have that caked on feel.
25/06/2019, By Sally
Best mascara I’ve used!
24/06/2019, By Grace
Absolutely LOVE this product!. I find it to be long lasting (doesn't melt), good coverage, and the brush separates every lash so that you have a gorgeous doe-like look. Love that it's non-toxic too. Thank you for a great product!
17/06/2019, By Jessica
Very nice and doesn't clump.
17/06/2019, By Melissa
Perfect for everyday use and I would highly recommend this for anyone with sensitive eyes.
15/06/2019, By Pascale
It has a very natural look that I love. Makes lashes look longer and darker without clumps. Easy to remove and not too wet or thick on the lashes.
14/06/2019, By Alex
Nice and natural formula
12/06/2019, By Sam
Good product, but it smudges too easily.
11/06/2019, By Giselle
Fantastic! My 4th one ordered! Easy to apply, easy to remove and super looking all day! Its a keeper
07/06/2019, By EL
I used to love this product. But the new brush is awful and it seems with the new brush that the formulation has changed to, its clumpy and the mascara dries out much quicker and doesn't last anywhere as long as it did before. Seriously disappointed and wont be buying again anymore.
04/06/2019, By Tiffany
I absolutely loved this mascara but now the brush has changed and I find it hard to apply and clumpy when you put more than two coats in. I have resorted to using my old brush with the new product. Please bring back the former brush!
31/05/2019, By Elmi
Pleasantly surprised by this product. Easy to apply, easy to remove and easy price tag.
27/05/2019, By Cat
Great natural alternative and at an affordable price! The mascara stays on and has a lengthening effect. Just not used to this shape brush. Perhaps FTN can also include a pic of the brush on the shopping page, as this is a factor for me when buying mascara?
23/05/2019, By Jianine
Easy to apply and to wash off, and doesn't smudge. I have to apply several layers, though, to achieve an "effect".
19/05/2019, By E
I have tried many, many expensive store brands to save myself from smudgy panda eyes. I love this mascara!!! Gentle on the eyes, lasts all day, easy to remove. Almost too good to be true!
16/05/2019, By Jennifer
Looks Good tends to smudge easily tho.
16/05/2019, By Zoe
I love this mascara
15/05/2019, By Lauren
Best mascara I’ve ever used. My eyelashes have actually gotten longer. Not sure if it’s the Argan oil in the product. Definitely a
14/05/2019, By Shavs
This mascara is the best I've ever used; it's the first I've tried that doesn't leave me with panda eyes by the middle of the day! Also doesn't irritate my sensitive eyes - won't buy anything else!
11/05/2019, By Valerie
Lovely shaped brush goes on neatly and washes off well. Will certainly get again
08/05/2019, By Sheldeen
First time using Hey Gorgeous and I am impressed
06/05/2019, By Jen
Goes on easily and, unlike many natural mascaras I've tried, it gives my lashes decent volume and length. Great price, too. My only complaint would be that it seems to flake later in the day, although this hasn't been the case with every application, so this may be a result of me unconsciously touching my face.
28/04/2019, By Jodie
My previous mascara, also claiming to be natural, occasionally makes my eyes itch. I find that this does not and I love the wand. Nice and lengthy
27/04/2019, By Gail
I was concerned that this mascara seemed a bit dry when first used but it has lasted well. Received in December 2018 and still good.
24/04/2019, By Bianca
It's good, but not amazing. If you're looking for a mascara for the day time, this one provides a medium length lash effect with little volume. The plus side to it is that the mascara comes off very easily, I just wish it was a bit better.
24/04/2019, By Charmaine
Absolutely love it!
21/04/2019, By Tshego
The mascara is fine. Good for my very sensitive eyes but it’s not volumising.
14/04/2019, By Jolene
This is the best mascara I have ever used.Applies beautifully and comes off so easy.The brush is amazing and no more eye infections...yay!!!!!! I will never use anything else again.
12/04/2019, By Barbara
Really love that it is a local and cruelty-free product and the applicator brush is quite nice, but unfortunately it does not create the volumizing effect I was hoping for.
11/04/2019, By Tersia
It creates a lot of volume and my eyelashes look super since using it.
I am happy with this product and the only complaint that I have, is that it is not waterproof.
09/04/2019, By Monica
Local, cruelty- and weird chemical-free: I am converted!
09/04/2019, By Lauren
I really love this mascara. It is so gentle on my eyes which can get irritated easily, and makes my lashes look great.
07/04/2019, By TecaraB
This mascara creates a nice amount of volume. It doesn’t cause any irritation and removes easily. Ultimately, good value for money.
06/04/2019, By Wendie
Good natural mascara at a reasonable price. Comes off easily.
05/04/2019, By Cris
I love this mascara - I can wear it every day without developing itchy, irritated eyes. It is the only mascara I use. The only downside is that it tends to crumble a bit when I put it on my bottom lashes, which can lead to dark lines under the eyes as the day wears on. So not for an "airbrushed" look, but perfect for everyday casual use.
03/04/2019, By Nettie
I love this mascara! It gives volume and does not leave lumps on your lashes. This is a product that I can recommend and which I will definitely keep on using in future.
01/04/2019, By Gill
I have been using this mascara for a few months now, and I'm very happy with it. The brush is lovely, and so applies well. It doesn't aggravate my very sensitive eyes. It lasts well, and although it does flake a little during the day, I'm still very happy with it.
27/03/2019, By Ginette
The absolute best mascara ever, love it and will never use anything else. ALL HG products are amazing
26/03/2019, By Maxine
I have been so impressed with this product. Firstly it makes my lashes look full and luscious, much more so than any other mascara I have ever used. I also love the black black colour. It washes off easily as well. Great product at a really great price!
26/03/2019, By Sita
Just bought my second tube - i love it!
26/03/2019, By Sim
This is the BEST mascara - It doesn't irritate my eyes and it makes my lashes look long, full and gorgeous!
25/03/2019, By Claire
Used this for the first time this weekend and it applied so beautifully making my lashes look full and long.
It’s not water-proof which I Love as it’s then it’s much easier to take off. Washed off super easily! Will only buy/use this from now on. And value for money too
22/03/2019, By Lily
Really love this product. I have very sensitive eyes and this product does not bother my eyes at all. Totally a forever will use product.
21/03/2019, By Eve
So far, so good! It looks extremely natural (you probably won't get a very dramatic look unless you use lots of it), doesn't clump, lasts long but it is NOT waterproof at all. I used it 2-3 times so far so I'm hoping that it won't dry out after another few uses like other reviewers said.
19/03/2019, By Marjorie
It is a light weight mascara but is flakes and smudges during the day.
15/03/2019, By LJP
The wand makes application very impractical and found that the mascara smudged easily during wear
14/03/2019, By Sita
Best mascara I have ever used
13/03/2019, By Jenny
Don't believe mine had 30ml of product in it, it was used up in no time and I have short, fine lashes. Found it was dry after a short while, and it does smudge. It doesn't last very long.
12/03/2019, By Lalie
At last... A mascara that lives up to its promises.
12/03/2019, By Jacqui
I like that this mascara looks naturally fine and doesn't clump like most mascaras I have had.
11/03/2019, By Marcelle
Love Love Love this mascara. Very well priced and gives tons of volume.
09/03/2019, By Lucinda
Best Mascara Ever!! I bought this product last October, use it daily and it is still going strong. I am travelling overseas soon, for a few months travel, with just a carry on bag and this is my must-have item. I spend about 3 minutes on my makeup, just apply bb cream and mascara and with the incredible volumising effect of this mascara my eyelashes are thick, lush and the best is its all natural and organic.
05/03/2019, By Clair
This is my second purchase. The brush is cone-shaped this time and the tube hasn't cracked like the last one.
I still find dry flakes falling off during the day.
05/03/2019, By ValerieK
Very nice natural product. Not a big fan of the shape of the brush, but I gather I'll get used to it. Glad I changed. I wonder if they could do a waterproof version for the holidays.
28/02/2019, By Lisa
Really excited to use this cruelty free product! The applicator brush is great and the product is both volumising and smudge-free . Only downside is that the product is a bit on the dry side, not too sure how long it will last before it becomes too thick to apply?
27/02/2019, By Tammi
I was so excited with this mascara which is well priced and works really wel BUT, after about 3 weeks it got dry and clumpy. Still lots of product in the tube but, not great to use anymore. Disappointed
27/02/2019, By Erika
Looooove this mascara! Easily comes off too.
25/02/2019, By Veganshmegan
Hands down the best natural mascara I've tried! The applicator is fab and it really is volumising. Good price too
25/02/2019, By Cat
The brush is a great shape and the product builds very well.
22/02/2019, By Jess
This is the best mascara I have ever used. Plus, it’s vegan and cruelty free!
18/02/2019, By Tracy
Loving this mascara. Easy to apply, no clumps and yay for supporting local :D
14/02/2019, By Mollize
Really great mascara! This is my third purchase. It really does not smudge.
06/02/2019, By Nikole
This mascara is incredible! No clumping and gentle on sensitive eyes!
04/02/2019, By Christine
I've been very happy with this product; I just changed over initially because I couldn't get my usual brand but I'll stick with this one. It works just as well as mascara from large cosmetic companies with the added bonus of it being a local company that is "Earth-conscious" as they say.
31/01/2019, By Lorraine
Simple gorgeous. It is not often I use the new wand with mascara, as I always find they put too much mascara on in one go making it clumpy. I just love this wand, perfect for corners and bottom lashes. So far it gets my approval
30/01/2019, By Harper
This is strangely the best mascara I have used, natural or not. Have bought it twice. I'm amazed by it. It does flake off a little during the day (like any mascara would) but just doesn't smudge under the eye making you look like a racoon.
29/01/2019, By Sandy
This is the second time I have bought this product - excellent value for money - works well - no smudging!
28/01/2019, By Trixy
happy with the mascara and it lengthens my lashes
27/01/2019, By C
Fantastic product - very happy and love that it is eco-friendly
22/01/2019, By Tarryn
Definitely a favourite! A little bit clumpy, but easy enough to brush out. Love how it doesn't smudge underneath my eyes during the day - also gives great length!
17/01/2019, By Bea
I was very impressed how the mascara doesn't rub/smudge against my brow bone over the course of the day, but I did find it to flake quite a bit. Definitely feel better wearing this as daily makeup as it's natural. But for real volume for a night out, I'll still be applying the cosmetic counter brands...
16/01/2019, By Kim
I simply adore this mascara. It lengthens and volumizes my lashes like no other mascara on the market and it doesn't clump your lashes. I highly recommend this mascara. Thanks, FTN!
16/01/2019, By Amy
Awesome product for sensitive eyes. Gives tremendous volume with one coat.
16/01/2019, By LateBloomer
Very happy with this mascara. It is natural, vegan and made in SA, and it works well! Not sure what more you could want. Highly recommend :)
08/01/2019, By LJP
Big plus that is more natural than your standard mascaras but it is very light and the wand takes some getting used to
04/01/2019, By Gabby
Great natural masacra, dries quickly adds good volume. My eyes still feel bright and fresh after a whole day
03/01/2019, By Megan
I have very sensitive eyes, but this mascara is great, no redness or itchy eyes.
The wand is not as per the picture though, its a pine cone wand that takes a bit getting used to if you're used to a straight brush. But it really works great and not clumping.
Best look is with two coats - bit it's very light so you're eyelids don't feel heavy afterwards.
31/12/2018, By Liza
My favorite toxin free mascara. It gives me thicker lashes and washes off easily. I have tried many others but this one stays my best
30/12/2018, By PB
I’ve never had a mascara that doesn’t give me the “Panda” look, until I tried this one I’m buying it for my daughter too...
28/12/2018, By CA
Brilliant! And love that it is earth-friendly
28/12/2018, By karin
I am still getting used to the brush, I wish it was a different wand.
it very gentle on the eye, I would have preferred more dramatic lashes.
28/12/2018, By Sindy
I stopped using store bought mascara years ago as I had allergic reactions to it. Once I found out there were natural alternatives I bought this one from FTN and I haven't been disappointed one bit.

FTN you are the best!!!
25/12/2018, By RS
Love the minimal and safe ingredients in this good quality product. Oh and the price is just right.
22/12/2018, By Nicky
This product is smudge proof and lasts all day. The price is great too!!!
15/12/2018, By Tessa
The only mascara I will ever use. Been using it for a little over a year now. xoxo
12/12/2018, By Sita
Love it! Stays on all day & is super black. Also have no struggle getting it off like other mascaras!
07/12/2018, By claudia
Perfect lashes- long lasting- good ingredients and price
07/12/2018, By Nicolette
Loving this mascara, no more red and itchy eyes for me :)
06/12/2018, By Alex
Although I like the minimal and natural ingredients, and being vegan, I find that the mascara becomes old, dry and clumpy within a few days of using, every time. Also definitely not water resistant as advertised.
06/12/2018, By Alf
My eyelashes are long and seriously straight, so most mascaras leave black rings under my eyes This mascara stays put all day. Fantastic product
05/12/2018, By Livia
I've been using this mascara for a while and I really love it. Finding cruelty free products that's worth buying, is difficult. But this product is awesome. Also love the new improved brush alot!!!
04/12/2018, By Hilary
Love this mascara, not clumpy and easily applied. Great that it is animal friendly as well. Great when used with eyelash curler as advised on the container.
03/12/2018, By Elma
Saw great reviews and thought I would give it a try. I didn't had high hopes as it is natural and natural make up usually do not live up to the same standards as store bought cosmetics, but I am pleasantly surprise at how good this work. It does clump a bit but I like the look, It builds very easily and I love the wand. My eyes usally itches after I applied mascara but have not itched yet. Very happy and will most definitely repurchase this. The price is not bad either. Happy Happy
03/12/2018, By Karen
I love this mascara. I still have about 4 mascaras lying in my bag (which I bought from well-known stores) and have been struggling to get the right one. At last, a mascara that is faithful to nature and works wonderfully!
30/11/2018, By Lize
The best mascara I've tried! Although the angle of the brush takes some getting used to initially, it goes on nice and thick, keeps well and doesn't irritate my eyes. Great product
28/11/2018, By Ansone
Used a few times now. Happy with this product!
27/11/2018, By Naledi
Am impressed very happy
25/11/2018, By sam
This is the best mascara I have ever used. Dark and makes lashes long and thick. Doesn't clump and lasts all day. The brush is such a pleasure to use. However, I get a headache at the end of the day so I think I may be allergic to one of the ingredients. Sadly I will have to revert to the previous one who's brush made a big mess. Really disappointed.
22/11/2018, By Jacky
I have sensitive eyes and this product is perfect for me. Love the brush and the application!
22/11/2018, By Gretch
I'm really enjoying this mascara. Applies easily, just need to wait a bit for it to dry, but otherwise no problem
22/11/2018, By Robyn
Love it, and I really like the applicator - it gets to the shorter lashes towards the inside
22/11/2018, By Carolyn
Just love this product, easy application, doesn't clump and really good if you are sensitive to anything chemical. And what an awesome price
19/11/2018, By Melissa
One of the best mascara's I've used. Leaves lashes long and thick. And a second coat for that extra wow-factor.
18/11/2018, By Michelle
Best mascara ever! And the wand is so big, I'm sure it applies better than other mascara's!
14/11/2018, By Carla
I'm so happy I found a natural mascara that works.
12/11/2018, By Landé
A winner for me! Definitely a keeper in my 'clean' make-up bag! Thanks
12/11/2018, By Cayley-Jade
Converted to this from maybelline (animal testing) and really enjoying it so far. "Christmas tree" shaped brush takes a little while to get used to but I actually like the pointy side for getting into the corners. It lasts well during the day but when I get home and start touching my eyes it gets a bit crumbly and I end up rubbing it off. It doesn't irritate my super sensitive eyes at all. I would definitely recommend it to others
11/11/2018, By Zon
Hey - this truly is a GORGEOUS mascara!
10/11/2018, By Tracey
Love it - as good as any brand I have bought and so gentle, never irritated my eyes!
08/11/2018, By KateWS
I really like this mascara for everyday use! The initial use doesn’t come out too thick or clumpy, but can be added to to get more volume. I’m usually allergic to most mascaras and this one has yet to be a problem!
06/11/2018, By Danielle
I wanted a natural mascara but this one flecks off all day long, getting into my eyes and irritating them. So might as well just go for a conventional one that at least doesn't flake off.. Also its not at all water resistant, so please don't advertise as such. I think the quality must vary batch by batch because some people love it and others hate it; very inconsistent. Other than that, it is quite volumising when 5 coats are applied
04/11/2018, By Lee-Anne
Very dry.
04/11/2018, By Lee-Anne
I’m not sure why this product gets so many great reviews. The mascara is so dry and clumpy. Looks as though a 5 year old has applied my mascara, the quality is that terrible. Not sure if I was sent a bad/old batch. Very disappointed.
02/11/2018, By Sarah
So impressed with this Mascara, i bought it for my daughter who is allergic to most brands, she loves this one, i tried it and well.....I have been sneaking into her room every morning to borrow it, so here i am buying her a replacement and one for myself.
01/11/2018, By K
This is the best natural mascara I've tried. Dark, slick and smooth. Sensible shaped brush.
01/11/2018, By Charlene
This is such a great mascara, can clump so you need to apply carefully but I have not experienced raccoon eyes with it and no burning eyes like with many other mascara!
31/10/2018, By Michelle
Love this mascara and dont mind the brush shape at all. Excellent price too!!!
29/10/2018, By Susie
Lovely product, love the smell and gentle on my sensitive dry skin. My only complaint is that it doesn't always clean my foundation off!
28/10/2018, By Vanessa
I did not experience the mascara to be as volumising as advertised. It does not smude throughout the day and is easy to remove, but I would have liked more volume.
25/10/2018, By Shana
I bought this and am a fan
24/10/2018, By Alice
Lumpy, but lovely brush. Not my favourite at all.
24/10/2018, By Kel
I don't really like the shape of the brush (its like a christmas tree shape, not sure what its called) and it does get quite crumbly especially when you put it on thick. But other than that I'm very impressed, doesnt leave a chemical haze around eyes or irritate the eyes and I'd rather support a small local/more natural company :)
22/10/2018, By Nadia
This is probably the best mascara out in the market. So much better than store bought. It does not irritate my sensitive eyes. Very easy to apply and looks amazing! Washes off easily too.
22/10/2018, By Megs
I have to update my review. This is the best mascara I’ve used. I love it
19/10/2018, By Penelope
I really love the shape of the mascara brush. The Mascara, I found doesn't smudge like other brands I have used, does volumize and there is no eye sensitivity! My new favourite ;)
15/10/2018, By Victoria
Absolute best Ive tried!
15/10/2018, By Inge
Doesn't clump, applies and removes easily, affordable!
15/10/2018, By Kelly
Very impressed with this little magic wand. No panda eyes all day and comes off so easily. It applies easily and evenly. Must have!
14/10/2018, By Janine
Excellent mascara. Smoothes on nicely without any lumps but what impresses me the most is that it doesn't get flaky when it's dry. Stays on the whole day and is also easily removed. Gentle on the eyes too! Nice packaging.
10/10/2018, By Sandy
Good product that cleans off easily but doesn't smudge under the eyes. Easy to apply, doesn't irritate my eyes and very reasonably priced. I would recommend this mascara.
07/10/2018, By Gemma
LOVE this mascara! I don't know how but it works so well, comes off so easily and doesn't irritate the eye at all! It's a miracle mascara.
05/10/2018, By Struan
My wife has numerous allergies and recently her makeup has started to irritate her skin too. She was skeptical about trying natural makeup because it usually over promises and under delivers. She says this needs a few coats but it doesn’t clump or irritate her eyes
04/10/2018, By Julz
It definitely lengthens my lashes more than thickening them, but at least it doesn't irritate my eyes. The wand is a little awkward to use as it's shaped like a christmas tree.. It's also not at all water resistant. I don't mind it but was under the impression it was water resistant. Overall I really like the natural formula.
27/09/2018, By Marcelle
It works quite well when it comes to lengthening your lashes, but doesn't do much for thickening them up. I already have quite long lashes so it only really enhanced their length more - but considering the price and the ingredients, I would probably buy it again.
27/09/2018, By Michele
This is the second tube I've bought. While the product is great, I'm not keen on the new brush. It's like a big Christmas tree and the wide part that catches the outer eye keeps getting my skin. Luckily I have the old tube, so I'll just wash the brush and swap. Not sure why they changed the wand. It's really bulky.
27/09/2018, By Colleen
I'm so happy with this mascara. It doesn't burn my eyes, doesn't flake and is very easy to apply and remove. I will definitely by this again.
25/09/2018, By Melanie
Very nice mascara. I find the quality better than Maybelline, as it doesn't smudge. The brush is the only reason for 4 leaves instead of five. It's triangular shaped and makes it a bit difficult to apply.
23/09/2018, By Chantal
Disappointed as although the brush is a great shape and firmness, I need to apply numerous layers before it is effective. Still prefer my previous mascara.
21/09/2018, By Nadia
Really impressed with this product, much better than expected.
Laat nie my oe jeuk nie, geen swart kringe onder my oe laat in die dag nie, sal dit defnitief aanbeveel
19/09/2018, By Tiffany
This is an absolutely fabulous mascara - it rivals any 'traditional' brand. Initially it was a bit thick, but after a week of use the consistency was great. Really lengthens lashes. My beautician even commented on my lashes. Won't go back to my other organic mascara!
17/09/2018, By Maria
Smeer maklik aan. Hou van die vorm van die borseltjie, dit vergemaklik die aansit van die maskara in die ooghoeke. Smeer nie. Geen irritasie van die oë.
15/09/2018, By Joy
Lovely and light! First mascara that hasn't made my eyes burn, works well.
14/09/2018, By Jemma
What a great product! Minimal ingredients and cruelty free. It comes off easy when I wash my face which is great. It is also great value for money
11/09/2018, By Adele
It has not been put through it's paces during the HOT West Coast summer, but no panda eyes and really easy to remove. I'm impressed!
10/09/2018, By Cheryl
Put on first coat and then wondered where my eyelashes had been all those years! First natural mascara that really works. And so easy to remove.
10/09/2018, By Laurine
Great product, applies evenly. Will be buying this again.
10/09/2018, By Claudette
Very happy to have finally found a mascara that doesn't irritate my eyes as I am allergic to all the others I have tried previously. It applies well, although it does clump a little. I definitely it recommend to those with extremely sensitivity to make-up products, works like a bomb :)
07/09/2018, By Tammy
I buy it for my daughter, who loves it. I tried it and am swapping my old favourite now for this brand as well. Amazing pigmentation, adds volume without clumping and lasts all day.
02/09/2018, By Alessia
I'm so satisfied with this mascara - it's got great pigment, doesn't clump up and never smudges.
30/08/2018, By Piera
This is the only mascara I will buy from now on. Doesn't burn or irritate the eyes; stays put and very reasonably priced.
30/08/2018, By Ginny
I cannot say this enough guys ... this truly is the BEST mascara on the market. Especially when you're all for cruelty free make up. Thank you Faithful to Nature for stocking such awesome products.
29/08/2018, By Karien
later in day tiny pieces of mascara on cheeks (otherwise would be great)
29/08/2018, By Organic_love
Great natural product. Doesn't run which is a big plus
21/08/2018, By Mollize
It is the only mascara that does not smudge or make black smears under my eye in the middle of the day!
20/08/2018, By Annaria
Previous one was more moist. Too dry
18/08/2018, By Sue
very, very happy with this mascara. Have binned my others, and will, in future, only be using this one. Easy to apply, easy to remove, nice, natural life to my eyelashes. Thank you|Faithful 2 Nature, for sourcing another brilliant product.
14/08/2018, By Fran
It's good - struggle a bit with the shape of the brush, but satisfied.
14/08/2018, By Estelle
I love it! The best.
14/08/2018, By Carmen
Will never use another mascara again!
14/08/2018, By Lynne
Really great product. No black eyes - until you wash it off but it cleans off pretty well.
14/08/2018, By Donna
Nice thick brush that tapers down, so no clumps. Great for my sensitive eyes, no burning at all!
12/08/2018, By Brynna
Love it! Natural, stays on through the day and comes off easily when I wash my face.
12/08/2018, By Elmonix
I have sensitive eyes and struggle to get makeup that doesn't leave my eyes watery and burning! This product however is great and my eyes are happy!
12/08/2018, By Mieks
What a fabulous mascara - goes on beautifully with the great tapered applicator, no smudging during the day (a big plus for me as all other mascaras give me raccoon eyes by lunchtime) and super kind to my contact lenses! And the fact that my lashes look wow, is just great!
09/08/2018, By Tarryn
Great Mascara, will never change. The only part I battle using is the tapered/cone shaped applicator. I do prefer the straight one but it will not stop me from buying this!
08/08/2018, By Gina
Best organic mascara yet. Amazingly, it comes right off under running warm water. No more makeup remover and cottonwood pads to stress my sensitive eye area! Will be sticking with this product.
06/08/2018, By Candice
Wonderful mascara, all round. AND affordable!
06/08/2018, By Carmen
Lovely product that doesn't irritate my eyes or make clumps, super happy!
04/08/2018, By Marni
My favourite mascara of all mascaras I have ever tried. Doesn't smudge under your eyes during the day. Gives plenty of volume and washes off easily with normal cleanser.
03/08/2018, By Xanthe
Lovely light but effective mascara, funnel shaped brush to get into the smaller edges of the eye. Applies to eye lashes individually and doesn't clog.
31/07/2018, By debi
my yardstick for mascara is how easy it is to get off, and this one is fabulous. no product needed to remove it, just warm water and a cloth. perfect for me.
30/07/2018, By Aj
One of the best natural mascaras I have used since ditching the chemical laden ones.
30/07/2018, By Ilaria
so happy to be using a healthy alternative...it works!
24/07/2018, By Mia
Perfect for sensitive eyes, it’s a very gentle formula. But it can be quite thick and look clumpy with more than two light coats. Also wish the wand was different.
19/07/2018, By Malz
Bought this as a gift and my sister loved it!
18/07/2018, By KAREN
Bought this based on the excellent reviews! This mascara is AMAZING!
Can't believe I am just discovering this now! My new favourite mascara, make lashes look amazing!No "panda eyes" just thick luscious lashes:)
13/07/2018, By Danya
I like the formula - it applies smoothly and easily. I would prefer a thicker brush as opposed to the spiral one.
10/07/2018, By Daphne
Great, doesn't smudge as much as all the other natural options I have tried so far
09/07/2018, By Tiahnah-Leigh
I wrote a really good review of this mascara as I was so happy when I got it. However, two weeks later and it has already gone lumpy and no longer gives me the thin, neat individual lashes it did. Instead, my eyelashes look clumpy. Really really sad if this mascara only lasts two weeks after opening :( The price and colour and look were all great. Super bummed it hasn't lasted - the search for a good, cruelty-free mascara continues...
08/07/2018, By Kathryn
Lovely. Don't regret buying it
03/07/2018, By Maryke
Very NICE!! No irritation (I'm a contact lense wearer) and almost no flaking later in the day. Would definitely buy this again.
03/07/2018, By Nicole
Great mascara! And it's all natural! The brush is also nice.. applies well and gives the voluminous look!
03/07/2018, By Nicole
Great mascara! And it's all natural! I like the brush too..
30/06/2018, By Ruth
Will buy this again. What a great product. I like the brush shape, consistency is not too sticky but coats lashes nicely and wears well. Easy to wash off (too easy maybe - don't cry if you're wearing this!) On occasion perhaps a little flaky once dried, but never to the extent that you need to wipe off flakes to prevent looking silly or reapply because it's gone.
30/06/2018, By Vicky
Love the formulation, not sticky or flaky, but I would prefer a "fluffier" brush as opposed to the spiral one for a better application as lashes tend to clump.
29/06/2018, By Alison
This is the best mascara i've purchased in a very long time - it's amazing!
28/06/2018, By Anastasiya
Very good quality mascara with comfortable brush. The things in description about its application is all true - it makes eyelashes thick and easy to apply. I was pleasantly surprised and will recommend this mascara to all my friends.
27/06/2018, By Tiahnah-Leigh
Really like the eyelash brush this mascara comes with as it defines my eyelashes separately and adds length. The colour is also a lovely dark black. It comes off very easily, although has not smudged unless in contact with water. Definitely a new fav!
26/06/2018, By Cat
I was not convinced this mascara would be any good because sadly healthy make options generally are not great. I was wrong. Great mascara doesn't smudge and comes off easily
18/06/2018, By Giselle
Good product! Dry easily and remove easily!
18/06/2018, By Nicola
I love that I can use natural make up daily! My lashes feel nourished and happy. No problem to remove!
18/06/2018, By Maureen
Been hunting for a vegan and cruelty free local mascara for a long time now and decided to risk buying two to get another one free. Am not disappointed. One coat and my 70 year old lashes look longer than with my previous mascara bout n the US. It isn't flaking, giving me panda eyes etc. Would love for it to also be in brown (wish wish!).
08/06/2018, By Lesley
My lashes never looked this good - fist layer is inthusiasm mascara for fullness and second layer hey gorgeous for length. Love my new lashes thanks to these two fabulous brands
06/06/2018, By Clare
I have used this product only twice and I am already so impressed! Love the formula - it doesn't irritate my sensitive eyes. And the brush really plumps my lashes. Love, love, love!
06/06/2018, By Clare
15/05/2018, By Karen
I guess it's going to take me a while to get past my mindset that organic products don't deliver. Was hesitant to switch over to a clean mascara. But this one is better than anything I've ever used before. Coats the lashes individually. Layers up nicely. Am a convert.
07/05/2018, By Wendy
Easy to apply, definitely makes lashes look fuller and longer. Early days for using this product, but so far very happy with it and it is all natural.
23/04/2018, By V
The mascara is easy to apply. It adds volume and length. It comes off rather easily - don't know if its good or bad.
23/04/2018, By Andrie
Eyelashes don't stay up from this and it is a bit flaky. However, it's great because of it's natural ingredients.
08/04/2018, By Ginny
Makes my lashes look thicker and fuller than other brands. Love that it's all natural & I finally found a luscious mascara.
08/04/2018, By Mary
Affordable and easy to apply mascara. Does what it says by adding volume and length. Will definitely be buying again
03/04/2018, By Sam
Love this Mascara! I used to be a MAC addict before becoming a Greenie and I can honestly say that I truly prefer this Hey Gorgeous mascara far more than any MAC variation I've tried over the years and for half the price. Can highly recommend and will definitely buy this again.
02/04/2018, By Stephanie
The best thing about this mascara is that you know it hasn't been tested on animals. It applies easily - just wait a minute or two for it to dry before touching your lashes. It must be a popular mascara as I had to wait for it. This mascara is a good price. I'm very happy with it.
26/03/2018, By Steph
I am already on my second tube of this mascara. It is the best one I have ever used and I will recommend it to everyone looking for a fantastic mascara.
24/03/2018, By Nicky
This mascara is wonderful. Dries fast as advertised, doesn't clump or smudge. Remains clump free even if you apply a second layer. I just found that it was out of stock often when I was trying to place my first order of this.
23/03/2018, By Verena
Very happy to finally find a non-clumpy natural mascara as well as a decent applicator. So far, I am very happy with this product and this will be my new go-to mascara.
18/03/2018, By Candice
I am so impressed with this mascara! I wasn't sure if a natural mascara would perform as well as commercial ones, but I think this one is as good, if not better. I used to use 2 different mascaras to get the effect I wanted, but this product does it all - lashes look long and defined. A couple of coats give more volume. It is also easy to remove. I love this product!
18/03/2018, By Mireille
Simple packaging, amazing product! Glides easily onto eyelashes coating every strand, last's all day, and at night its easy to remove!
Finally an amazing, affordable (vegan) mascara! Will definitely be buying this in future! :)
14/03/2018, By Melissa
Goes on easily, very little clumping and lasts well.
12/03/2018, By Pippa
This is a great product, which I'm thrilled to have found. The only small detraction is that it does sometimes smudge initially, but in comparison with other products I've used, it is a minor problem.
11/03/2018, By Barbs
I have been using Hey Gorgeous face creams so decided to try the mascara - totally sold on this range now. Mascara is fantastic on my sensitive eyes and both lengthens and thickens my lashes.
10/03/2018, By Sonja
I love that this product is toxin-free. Creates a long lash effect, but after a few hours it does leave a few flakes/ crumbly pieces below my eyes (but this is a problem I tend to have with most mascaras).
09/03/2018, By CLG
Lovely long lashes, works well. Easy to remove and no flaking or panda eyes after a long day or after washing. Nice, nice, nice!
06/03/2018, By SunStar
Love this mascara! Really does give you long lashes. No more itchy eyes, no flaking. And yes, perfect for contact lens wearers.
02/03/2018, By Amy
Well, it works as well as any mascara and isn't too expensive - at MAC a similar one would probably cost over R250..
28/02/2018, By Tracy
Very happy with the mascara! It makes my lashes look amazing and lasts all day but still comes off easily at night. Very happy with the price as well.
21/02/2018, By Jessica
This Mascara is amazing! I used to get dry and my eyes would sting at time before i started using this - i now realise that this may have been from my mascara because I no longer have this since using this! They arent lying when they say volumising!
19/02/2018, By Karen
Love it! No more tears. Great using a product knowing it is soft on the eyes. Looks pretty as well!
16/02/2018, By Ashlea
Great for everyday wear. A bit thicker than previous mascaras I've used but works wonderfully
16/02/2018, By Jeannie
Lovely product and gentle on sensitive eyes too! Great service as always, thankyou!
11/02/2018, By Joanie
No itchy eyes, feels so comfortable and natural! Does not leave residue or wear off after a long day. No dark circles under my eyes after a shower. Quick drying and looks great
10/02/2018, By Michele
I've only applied this once so far, but straight away I was very happy with the volume and length it gave my lashes. It also seemed to come off easily enough at the end of the day. Love that I now have a all-natural mascara!
06/02/2018, By Eva
It does what it says it does. And it doesnt irritate my eyes or go crumbly when it dries. Easy to work with and the packaging is nice
05/02/2018, By Andri
My lashes look longer and fuller
05/02/2018, By Jennifer
Mascara works great for an all natural product. Highly recommend!
05/02/2018, By Anneen
I am really happy with the mascara. It lasts all day without running and doesn't seem to irritate my eyes.
02/02/2018, By Shannon
Works better than anything I’ve tried
29/01/2018, By Steph
This is the best mascara I have ever used! It is perfect in every way. Will re-purchase again and again!
24/01/2018, By Carissa
Works like magic. I can't believe how long my lashes look after applying it. This is the best natural mascara I've ever used. Love it!
18/01/2018, By Chantelle
Very happy with this mascara it lasts all day and is very easily removed :)
18/01/2018, By Kat
Loving this mascara! Probably the only mascara I've ever used where one layer really provides the look of two layers: full, dark and long lashes. Stays on all day and is easily removed with 1:1 ratio of coconut oil/jojoba oil and water as natural makeup remover.
09/01/2018, By Christa
Beautiful product, no burning of the eyes, makes your lashes look longer, no running and easy to remove with eye make-up remover
22/12/2017, By Clair
The best thing about this product is that I don't feel that chemical haze around my eyes as I did with other mascaras.
Good, thick black lashes.
Only problem is that little dry pieces crumble off and sit below my eyes through the day. The brush had a ring around it with no bristles. Not sure if it should be like that.
05/12/2017, By Ilze
I've used other natural mascara's which were very good, but this one tops it all and at this price - it's a winner! It stays on, even after a run, adds plenty of volume to my lashes and it's not irrating my sensitive eyes at all. Can't recommend this product enough!

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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