Hey Gorgeous Pure Wild Volumising Mascara

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Hey Gorgeous Pure Wild Volumising Mascara

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Hey Gorgeous Pure Wild Volumising Mascara
133 reviews Add review
  • 30ml
In stock | 145 left
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Get the flirty lashes you’ve always dreamed of with this Pure Wild Volumising Mascara from Hey Gorgeous. A gently formula without any chemicals this mascara is kind to sensitive eyes and contact lens wearers while still delivering blacker-than-black long luscious lashes.


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  • Full, clump-free, water resistant lashes
  • Dries quickly after application without smearing, smudging, or flaking
  • Evenly builds thickness and smoothness with each layer
  • Dark black with a dewy finish for luxurious definition
  • A rich and hydrating natural formula made with organic ingredients
  • Infused with nourishing, protein-rich Argan Oil to condition and support hair growth giving you lush, supple and healthy lashes


  • You might want to curl your eyelashes with an eyelash curler before applying mascara. For natural looking eyelashes, begin by gently curling little sections of your lashes from root to tip. Squeeze once or twice before moving onto the next section. 
  • To apply mascara, wiggle the brush back and forth and sweep upwards for full coverage. For a more dramatic look, apply two coats.

Distilled Water, Black Kaolin, Argan Oil, Cosmetic Grade Soy Wax

Overall Rating
4.6 out of 5 stars from 133 reviews

128 out of 133 people would recommend this product

19/11/2018, By Melissa
One of the best mascara's I've used. Leaves lashes long and thick. And a second coat for that extra wow-factor.
18/11/2018, By Michelle
Best mascara ever! And the wand is so big, I'm sure it applies better than other mascara's!
14/11/2018, By Carla
I'm so happy I found a natural mascara that works.
12/11/2018, By Landé
A winner for me! Definitely a keeper in my 'clean' make-up bag! Thanks
12/11/2018, By Cayley-Jade
Converted to this from maybelline (animal testing) and really enjoying it so far. "Christmas tree" shaped brush takes a little while to get used to but I actually like the pointy side for getting into the corners. It lasts well during the day but when I get home and start touching my eyes it gets a bit crumbly and I end up rubbing it off. It doesn't irritate my super sensitive eyes at all. I would definitely recommend it to others
11/11/2018, By Zon
Hey - this truly is a GORGEOUS mascara!
10/11/2018, By Tracey
Love it - as good as any brand I have bought and so gentle, never irritated my eyes!
08/11/2018, By KateWS
I really like this mascara for everyday use! The initial use doesn’t come out too thick or clumpy, but can be added to to get more volume. I’m usually allergic to most mascaras and this one has yet to be a problem!
06/11/2018, By Danielle
I wanted a natural mascara but this one flecks off all day long, getting into my eyes and irritating them. So might as well just go for a conventional one that at least doesn't flake off.. Also its not at all water resistant, so please don't advertise as such. I think the quality must vary batch by batch because some people love it and others hate it; very inconsistent. Other than that, it is quite volumising when 5 coats are applied
04/11/2018, By Lee-Anne
Very dry.
04/11/2018, By Lee-Anne
I’m not sure why this product gets so many great reviews. The mascara is so dry and clumpy. Looks as though a 5 year old has applied my mascara, the quality is that terrible. Not sure if I was sent a bad/old batch. Very disappointed.
02/11/2018, By Sarah
So impressed with this Mascara, i bought it for my daughter who is allergic to most brands, she loves this one, i tried it and well.....I have been sneaking into her room every morning to borrow it, so here i am buying her a replacement and one for myself.
01/11/2018, By K
This is the best natural mascara I've tried. Dark, slick and smooth. Sensible shaped brush.
01/11/2018, By Charlene
This is such a great mascara, can clump so you need to apply carefully but I have not experienced raccoon eyes with it and no burning eyes like with many other mascara!
31/10/2018, By Michelle
Love this mascara and dont mind the brush shape at all. Excellent price too!!!
29/10/2018, By Susie
Lovely product, love the smell and gentle on my sensitive dry skin. My only complaint is that it doesn't always clean my foundation off!
28/10/2018, By Vanessa
I did not experience the mascara to be as volumising as advertised. It does not smude throughout the day and is easy to remove, but I would have liked more volume.
25/10/2018, By Shana
I bought this and am a fan
24/10/2018, By Alice
Lumpy, but lovely brush. Not my favourite at all.
24/10/2018, By Kel
I don't really like the shape of the brush (its like a christmas tree shape, not sure what its called) and it does get quite crumbly especially when you put it on thick. But other than that I'm very impressed, doesnt leave a chemical haze around eyes or irritate the eyes and I'd rather support a small local/more natural company :)
22/10/2018, By Nadia
This is probably the best mascara out in the market. So much better than store bought. It does not irritate my sensitive eyes. Very easy to apply and looks amazing! Washes off easily too.
22/10/2018, By Megs
I have to update my review. This is the best mascara I’ve used. I love it
19/10/2018, By Penelope
I really love the shape of the mascara brush. The Mascara, I found doesn't smudge like other brands I have used, does volumize and there is no eye sensitivity! My new favourite ;)
15/10/2018, By Victoria
Absolute best Ive tried!
15/10/2018, By Inge
Doesn't clump, applies and removes easily, affordable!
15/10/2018, By Kelly
Very impressed with this little magic wand. No panda eyes all day and comes off so easily. It applies easily and evenly. Must have!
14/10/2018, By Janine
Excellent mascara. Smoothes on nicely without any lumps but what impresses me the most is that it doesn't get flaky when it's dry. Stays on the whole day and is also easily removed. Gentle on the eyes too! Nice packaging.
10/10/2018, By Sandy
Good product that cleans off easily but doesn't smudge under the eyes. Easy to apply, doesn't irritate my eyes and very reasonably priced. I would recommend this mascara.
07/10/2018, By Gemma
LOVE this mascara! I don't know how but it works so well, comes off so easily and doesn't irritate the eye at all! It's a miracle mascara.
05/10/2018, By Struan
My wife has numerous allergies and recently her makeup has started to irritate her skin too. She was skeptical about trying natural makeup because it usually over promises and under delivers. She says this needs a few coats but it doesn’t clump or irritate her eyes
04/10/2018, By Julz
It definitely lengthens my lashes more than thickening them, but at least it doesn't irritate my eyes. The wand is a little awkward to use as it's shaped like a christmas tree.. It's also not at all water resistant. I don't mind it but was under the impression it was water resistant. Overall I really like the natural formula.
27/09/2018, By Marcelle
It works quite well when it comes to lengthening your lashes, but doesn't do much for thickening them up. I already have quite long lashes so it only really enhanced their length more - but considering the price and the ingredients, I would probably buy it again.
27/09/2018, By Michele
This is the second tube I've bought. While the product is great, I'm not keen on the new brush. It's like a big Christmas tree and the wide part that catches the outer eye keeps getting my skin. Luckily I have the old tube, so I'll just wash the brush and swap. Not sure why they changed the wand. It's really bulky.
27/09/2018, By Colleen
I'm so happy with this mascara. It doesn't burn my eyes, doesn't flake and is very easy to apply and remove. I will definitely by this again.
25/09/2018, By Melanie
Very nice mascara. I find the quality better than Maybelline, as it doesn't smudge. The brush is the only reason for 4 leaves instead of five. It's triangular shaped and makes it a bit difficult to apply.
23/09/2018, By Chantal
Disappointed as although the brush is a great shape and firmness, I need to apply numerous layers before it is effective. Still prefer my previous mascara.
21/09/2018, By Nadia
Really impressed with this product, much better than expected.
Laat nie my oe jeuk nie, geen swart kringe onder my oe laat in die dag nie, sal dit defnitief aanbeveel
19/09/2018, By Tiffany
This is an absolutely fabulous mascara - it rivals any 'traditional' brand. Initially it was a bit thick, but after a week of use the consistency was great. Really lengthens lashes. My beautician even commented on my lashes. Won't go back to my other organic mascara!
17/09/2018, By Maria
Smeer maklik aan. Hou van die vorm van die borseltjie, dit vergemaklik die aansit van die maskara in die ooghoeke. Smeer nie. Geen irritasie van die oë.
15/09/2018, By Joy
Lovely and light! First mascara that hasn't made my eyes burn, works well.
14/09/2018, By Jemma
What a great product! Minimal ingredients and cruelty free. It comes off easy when I wash my face which is great. It is also great value for money
11/09/2018, By Adele
It has not been put through it's paces during the HOT West Coast summer, but no panda eyes and really easy to remove. I'm impressed!
10/09/2018, By Cheryl
Put on first coat and then wondered where my eyelashes had been all those years! First natural mascara that really works. And so easy to remove.
10/09/2018, By Laurine
Great product, applies evenly. Will be buying this again.
10/09/2018, By Claudette
Very happy to have finally found a mascara that doesn't irritate my eyes as I am allergic to all the others I have tried previously. It applies well, although it does clump a little. I definitely it recommend to those with extremely sensitivity to make-up products, works like a bomb :)
07/09/2018, By Tammy
I buy it for my daughter, who loves it. I tried it and am swapping my old favourite now for this brand as well. Amazing pigmentation, adds volume without clumping and lasts all day.
02/09/2018, By Alessia
I'm so satisfied with this mascara - it's got great pigment, doesn't clump up and never smudges.
30/08/2018, By Piera
This is the only mascara I will buy from now on. Doesn't burn or irritate the eyes; stays put and very reasonably priced.
30/08/2018, By Ginny
I cannot say this enough guys ... this truly is the BEST mascara on the market. Especially when you're all for cruelty free make up. Thank you Faithful to Nature for stocking such awesome products.
29/08/2018, By Karien
later in day tiny pieces of mascara on cheeks (otherwise would be great)
29/08/2018, By Organic_love
Great natural product. Doesn't run which is a big plus
21/08/2018, By Mollize
It is the only mascara that does not smudge or make black smears under my eye in the middle of the day!
20/08/2018, By Annaria
Previous one was more moist. Too dry
18/08/2018, By Sue
very, very happy with this mascara. Have binned my others, and will, in future, only be using this one. Easy to apply, easy to remove, nice, natural life to my eyelashes. Thank you|Faithful 2 Nature, for sourcing another brilliant product.
14/08/2018, By Fran
It's good - struggle a bit with the shape of the brush, but satisfied.
14/08/2018, By Estelle
I love it! The best.
14/08/2018, By Carmen
Will never use another mascara again!
14/08/2018, By Lynne
Really great product. No black eyes - until you wash it off but it cleans off pretty well.
14/08/2018, By Donna
Nice thick brush that tapers down, so no clumps. Great for my sensitive eyes, no burning at all!
12/08/2018, By Brynna
Love it! Natural, stays on through the day and comes off easily when I wash my face.
12/08/2018, By Elmonix
I have sensitive eyes and struggle to get makeup that doesn't leave my eyes watery and burning! This product however is great and my eyes are happy!
12/08/2018, By Mieks
What a fabulous mascara - goes on beautifully with the great tapered applicator, no smudging during the day (a big plus for me as all other mascaras give me raccoon eyes by lunchtime) and super kind to my contact lenses! And the fact that my lashes look wow, is just great!
09/08/2018, By Tarryn
Great Mascara, will never change. The only part I battle using is the tapered/cone shaped applicator. I do prefer the straight one but it will not stop me from buying this!
08/08/2018, By Gina
Best organic mascara yet. Amazingly, it comes right off under running warm water. No more makeup remover and cottonwood pads to stress my sensitive eye area! Will be sticking with this product.
06/08/2018, By Candice
Wonderful mascara, all round. AND affordable!
06/08/2018, By Carmen
Lovely product that doesn't irritate my eyes or make clumps, super happy!
04/08/2018, By Marni
My favourite mascara of all mascaras I have ever tried. Doesn't smudge under your eyes during the day. Gives plenty of volume and washes off easily with normal cleanser.
03/08/2018, By Xanthe
Lovely light but effective mascara, funnel shaped brush to get into the smaller edges of the eye. Applies to eye lashes individually and doesn't clog.
31/07/2018, By debi
my yardstick for mascara is how easy it is to get off, and this one is fabulous. no product needed to remove it, just warm water and a cloth. perfect for me.
30/07/2018, By Aj
One of the best natural mascaras I have used since ditching the chemical laden ones.
30/07/2018, By Ilaria
so happy to be using a healthy alternative...it works!
24/07/2018, By Mia
Perfect for sensitive eyes, it’s a very gentle formula. But it can be quite thick and look clumpy with more than two light coats. Also wish the wand was different.
19/07/2018, By Malz
Bought this as a gift and my sister loved it!
18/07/2018, By KAREN
Bought this based on the excellent reviews! This mascara is AMAZING!
Can't believe I am just discovering this now! My new favourite mascara, make lashes look amazing!No "panda eyes" just thick luscious lashes:)
13/07/2018, By Danya
I like the formula - it applies smoothly and easily. I would prefer a thicker brush as opposed to the spiral one.
10/07/2018, By Daphne
Great, doesn't smudge as much as all the other natural options I have tried so far
09/07/2018, By Tiahnah-Leigh
I wrote a really good review of this mascara as I was so happy when I got it. However, two weeks later and it has already gone lumpy and no longer gives me the thin, neat individual lashes it did. Instead, my eyelashes look clumpy. Really really sad if this mascara only lasts two weeks after opening :( The price and colour and look were all great. Super bummed it hasn't lasted - the search for a good, cruelty-free mascara continues...
08/07/2018, By Kathryn
Lovely. Don't regret buying it
03/07/2018, By Maryke
Very NICE!! No irritation (I'm a contact lense wearer) and almost no flaking later in the day. Would definitely buy this again.
03/07/2018, By Nicole
Great mascara! And it's all natural! The brush is also nice.. applies well and gives the voluminous look!
03/07/2018, By Nicole
Great mascara! And it's all natural! I like the brush too..
30/06/2018, By Ruth
Will buy this again. What a great product. I like the brush shape, consistency is not too sticky but coats lashes nicely and wears well. Easy to wash off (too easy maybe - don't cry if you're wearing this!) On occasion perhaps a little flaky once dried, but never to the extent that you need to wipe off flakes to prevent looking silly or reapply because it's gone.
30/06/2018, By Vicky
Love the formulation, not sticky or flaky, but I would prefer a "fluffier" brush as opposed to the spiral one for a better application as lashes tend to clump.
29/06/2018, By Alison
This is the best mascara i've purchased in a very long time - it's amazing!
28/06/2018, By Anastasiya
Very good quality mascara with comfortable brush. The things in description about its application is all true - it makes eyelashes thick and easy to apply. I was pleasantly surprised and will recommend this mascara to all my friends.
27/06/2018, By Tiahnah-Leigh
Really like the eyelash brush this mascara comes with as it defines my eyelashes separately and adds length. The colour is also a lovely dark black. It comes off very easily, although has not smudged unless in contact with water. Definitely a new fav!
26/06/2018, By Cat
I was not convinced this mascara would be any good because sadly healthy make options generally are not great. I was wrong. Great mascara doesn't smudge and comes off easily
18/06/2018, By Giselle
Good product! Dry easily and remove easily!
18/06/2018, By Nicola
I love that I can use natural make up daily! My lashes feel nourished and happy. No problem to remove!
18/06/2018, By Maureen
Been hunting for a vegan and cruelty free local mascara for a long time now and decided to risk buying two to get another one free. Am not disappointed. One coat and my 70 year old lashes look longer than with my previous mascara bout n the US. It isn't flaking, giving me panda eyes etc. Would love for it to also be in brown (wish wish!).
08/06/2018, By Lesley
My lashes never looked this good - fist layer is inthusiasm mascara for fullness and second layer hey gorgeous for length. Love my new lashes thanks to these two fabulous brands
06/06/2018, By Clare
I have used this product only twice and I am already so impressed! Love the formula - it doesn't irritate my sensitive eyes. And the brush really plumps my lashes. Love, love, love!
06/06/2018, By Clare
15/05/2018, By Karen
I guess it's going to take me a while to get past my mindset that organic products don't deliver. Was hesitant to switch over to a clean mascara. But this one is better than anything I've ever used before. Coats the lashes individually. Layers up nicely. Am a convert.
07/05/2018, By Wendy
Easy to apply, definitely makes lashes look fuller and longer. Early days for using this product, but so far very happy with it and it is all natural.
23/04/2018, By V
The mascara is easy to apply. It adds volume and length. It comes off rather easily - don't know if its good or bad.
23/04/2018, By Andrie
Eyelashes don't stay up from this and it is a bit flaky. However, it's great because of it's natural ingredients.
08/04/2018, By Ginny
Makes my lashes look thicker and fuller than other brands. Love that it's all natural & I finally found a luscious mascara.
08/04/2018, By Mary
Affordable and easy to apply mascara. Does what it says by adding volume and length. Will definitely be buying again
03/04/2018, By Sam
Love this Mascara! I used to be a MAC addict before becoming a Greenie and I can honestly say that I truly prefer this Hey Gorgeous mascara far more than any MAC variation I've tried over the years and for half the price. Can highly recommend and will definitely buy this again.
02/04/2018, By Stephanie
The best thing about this mascara is that you know it hasn't been tested on animals. It applies easily - just wait a minute or two for it to dry before touching your lashes. It must be a popular mascara as I had to wait for it. This mascara is a good price. I'm very happy with it.
26/03/2018, By Steph
I am already on my second tube of this mascara. It is the best one I have ever used and I will recommend it to everyone looking for a fantastic mascara.
24/03/2018, By Nicky
This mascara is wonderful. Dries fast as advertised, doesn't clump or smudge. Remains clump free even if you apply a second layer. I just found that it was out of stock often when I was trying to place my first order of this.
23/03/2018, By Verena
Very happy to finally find a non-clumpy natural mascara as well as a decent applicator. So far, I am very happy with this product and this will be my new go-to mascara.
18/03/2018, By Candice
I am so impressed with this mascara! I wasn't sure if a natural mascara would perform as well as commercial ones, but I think this one is as good, if not better. I used to use 2 different mascaras to get the effect I wanted, but this product does it all - lashes look long and defined. A couple of coats give more volume. It is also easy to remove. I love this product!
18/03/2018, By Mireille
Simple packaging, amazing product! Glides easily onto eyelashes coating every strand, last's all day, and at night its easy to remove!
Finally an amazing, affordable (vegan) mascara! Will definitely be buying this in future! :)
14/03/2018, By Melissa
Goes on easily, very little clumping and lasts well.
12/03/2018, By Pippa
This is a great product, which I'm thrilled to have found. The only small detraction is that it does sometimes smudge initially, but in comparison with other products I've used, it is a minor problem.
11/03/2018, By Barbs
I have been using Hey Gorgeous face creams so decided to try the mascara - totally sold on this range now. Mascara is fantastic on my sensitive eyes and both lengthens and thickens my lashes.
10/03/2018, By Sonja
I love that this product is toxin-free. Creates a long lash effect, but after a few hours it does leave a few flakes/ crumbly pieces below my eyes (but this is a problem I tend to have with most mascaras).
09/03/2018, By CLG
Lovely long lashes, works well. Easy to remove and no flaking or panda eyes after a long day or after washing. Nice, nice, nice!
06/03/2018, By SunStar
Love this mascara! Really does give you long lashes. No more itchy eyes, no flaking. And yes, perfect for contact lens wearers.
02/03/2018, By Amy
Well, it works as well as any mascara and isn't too expensive - at MAC a similar one would probably cost over R250..
28/02/2018, By Tracy
Very happy with the mascara! It makes my lashes look amazing and lasts all day but still comes off easily at night. Very happy with the price as well.
21/02/2018, By Jessica
This Mascara is amazing! I used to get dry and my eyes would sting at time before i started using this - i now realise that this may have been from my mascara because I no longer have this since using this! They arent lying when they say volumising!
19/02/2018, By Karen
Love it! No more tears. Great using a product knowing it is soft on the eyes. Looks pretty as well!
16/02/2018, By Ashlea
Great for everyday wear. A bit thicker than previous mascaras I've used but works wonderfully
16/02/2018, By Jeannie
Lovely product and gentle on sensitive eyes too! Great service as always, thankyou!
11/02/2018, By Joanie
No itchy eyes, feels so comfortable and natural! Does not leave residue or wear off after a long day. No dark circles under my eyes after a shower. Quick drying and looks great
10/02/2018, By Michele
I've only applied this once so far, but straight away I was very happy with the volume and length it gave my lashes. It also seemed to come off easily enough at the end of the day. Love that I now have a all-natural mascara!
06/02/2018, By Eva
It does what it says it does. And it doesnt irritate my eyes or go crumbly when it dries. Easy to work with and the packaging is nice
05/02/2018, By Andri
My lashes look longer and fuller
05/02/2018, By Jennifer
Mascara works great for an all natural product. Highly recommend!
05/02/2018, By Anneen
I am really happy with the mascara. It lasts all day without running and doesn't seem to irritate my eyes.
02/02/2018, By Shannon
Works better than anything I’ve tried
29/01/2018, By Steph
This is the best mascara I have ever used! It is perfect in every way. Will re-purchase again and again!
24/01/2018, By Carissa
Works like magic. I can't believe how long my lashes look after applying it. This is the best natural mascara I've ever used. Love it!
18/01/2018, By Chantelle
Very happy with this mascara it lasts all day and is very easily removed :)
18/01/2018, By Kat
Loving this mascara! Probably the only mascara I've ever used where one layer really provides the look of two layers: full, dark and long lashes. Stays on all day and is easily removed with 1:1 ratio of coconut oil/jojoba oil and water as natural makeup remover.
09/01/2018, By Christa
Beautiful product, no burning of the eyes, makes your lashes look longer, no running and easy to remove with eye make-up remover
22/12/2017, By Clair
The best thing about this product is that I don't feel that chemical haze around my eyes as I did with other mascaras.
Good, thick black lashes.
Only problem is that little dry pieces crumble off and sit below my eyes through the day. The brush had a ring around it with no bristles. Not sure if it should be like that.
05/12/2017, By Ilze
I've used other natural mascara's which were very good, but this one tops it all and at this price - it's a winner! It stays on, even after a run, adds plenty of volume to my lashes and it's not irrating my sensitive eyes at all. Can't recommend this product enough!

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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