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Inthusiasm Mascara

Inthusiasm Mascara

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Inthusiasm Mascara
252 reviews Add review
CPTIn stock, 19 items available
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Get yourself some thick, luscious lashes with this divine natural mascara. It’s easy to apply and versatile. Plus it contains absolutely no petroleum, lacquers or other harmful chemicals. So if you have sensitive skin or are just looking for a mascara that’s non-toxic, Inthusiasm is your way to beautifully defined eyes and healthy lashes. 

Our strict ingredient policy means that you can always shop according to your values. Every item on FtN is checked to be better for the environment, socially responsible, good for you and free from toxic ingredients.

Bring out your natural beauty with Inthusiasm’s natural mascara – this ultra-gentle formula won’t dry out your lashes or irritate delicate skin.

  • Rich natural colour.
  • Made from naturally extracted minerals.
  • Hypoallergenic; 100% non-toxic.
  • Contains no synthetic substances or alcohol.
  • No animals were harmed to make this product.
  • Suitable for all skin types.

Inthusiasm is South Africa’s first mineral makeup range. It’s all-natural and contains no harsh synthetic substances. What’s more, all Inthusiasm makeup has been developed to actively nourish and care for your skin. That’s true beauty at its best!



  • 10g
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Overall Rating
4.2 out of 5 stars from 252 reviews

220 out of 252 people would recommend this product

28/02/2024, By Claudia
Really like this mascara - it works beautifully and is pure.
13/02/2024, By Siobhan
Even for super sensitive eyes this is a winner.
25/01/2024, By Lolla
A super natural mascara which lasts all day, even in extremely hot weather. Comes off very easily using using coconut oil, which I have been using for years as a make-up remover.
07/12/2023, By Cathy
I was really struggling wearing the big brands mascara - by lunchtime my eyes were dry and sore.
This product has been a game changer! I was sceptical initally but this mascara has changed my life. So easy to apply, lasts all day and doesn't irritate my eyes. Love it! Will definitely buy again
21/09/2023, By Seemz
Works well and has minimum ingredients.
08/09/2023, By Cheryl
Enjoy this mascara. Nice thin wand and does not smudge or make eyes burn
07/09/2023, By Janine
Best natural mascara. My eyes are extremely senstive to eye makeup and this is the first mascara I have found that doesn't irritate my eyes.
19/08/2023, By Sonja
I've tried other vwgan brands but this one is by far my favourite. Does not clot on my lashes and gives a professional and well separated lash finish.
22/06/2023, By Monique
A very good, natural mascara. Lasts all day! Sometimes clumps. Not waterproof but in fairness it isn't advertised as such.
03/04/2023, By Claire
As much as I like this product, it can dry out fairly quickly for the price you pay, but at least it's natural
13/03/2023, By Marcia
I will buy this again.
14/07/2022, By Calista
Perfect, love it.
21/05/2022, By Anne
Works a treat: easy to use, nice applicator, last long and easy to remove!
05/03/2022, By Gail
I love this mascara! It’s the only brand that I will use. No toxic ingredients being the main reason, an added bonus is that it nourishes your lashes as well.
15/02/2022, By Elzabe
Love this brand. The mascara works great. Just at times can be a little too lumpy but overall great product.
26/01/2022, By Fiona
A great mascara that works well, comes off easily and doesn’t irritate my eyes
01/12/2021, By Kerry
Love this mascara. Have very sensitive eyes and have tried every hypoallergenic mascara with resulting dry or scratchy eyes. This mascara has been the best so far. I gave it 4 stars because the consistency was a little dry.
07/08/2021, By Lynn
Really super product and very gentle on the skin and eyes. Superb product!
07/08/2021, By Lynn
Really super product and very gentle on the skin and eyes. Superb product!
18/07/2021, By Caity
I've got sensitive skin and unfortunately had a bad reaction to this mascara after testing it.
26/06/2021, By Willie
Love this
21/04/2021, By Ruth
Best value for money natural mascara I have used. Other brands have given me dermatitis (natural ones) or don't wear well and smudge and flake half way through the day.
24/12/2020, By Larisa
Stunning mascara with a decent brush. Great coverage and volume.
30/11/2020, By K
Wife like this
23/10/2020, By T
Amazing texture, and great for smokey eye
22/10/2020, By Maggy
I am very impressed with this makeup brand. This mascara works like a bomb making my lashes look long and stunning. It doesn't irritate my eyes and lasts the whole day
21/10/2020, By anna
Only Mascara I have found that doesnt irritate my eyes - not waterproof - sometimes clumps a little
17/10/2020, By Louise
Love it
15/09/2020, By Jessica
Works very well, happy with this product. Does not feel heavy on the lids.
26/08/2020, By Gareth
I need this
28/05/2020, By Carolyn
Love, love, love this mascara and it doesn’t irritate my eyes at all.
15/05/2020, By Charlene
Nice product, I loved using mine, but my sister's mascara was completely dried-up.
08/05/2020, By Isla
I buy Juice Beauty mascara instead
07/04/2020, By Amber
The mascara is really clumpy. Not really smooth at all
28/01/2020, By Danny
FINALLY A REAL MASCARA FOR SENSITIVE EYES! After trying nearly every brand, I'm so happy I found this, it doesn't irritate my sensitive eyes, and looks lovely.

Please note, you're not going to get maxed volume and length etc like some of the drugstore claims (or look like you're wearing falsies), but it definitely gets the job done, in a lovely way and just makes you feel BETTER - lifted and prettier.

Also, a BIG PLUS, is that it doesn't really racoon or smudge, and even if I've lied down, the fall out wipes off with a wet finger, no cleansers required for touch-ups.

21/12/2019, By Noodle
It's my first time using this brand, and I must say, I'm very happy with it so far. It doesn't irritate my sensitive eye area at all!
11/12/2019, By Gretch
After using it for a few months now i can say it works well, although the amount you get is small (i would have liked to have a larger mascara)
16/11/2019, By Margaret
I love this mascara, makes my eyelashes look georgous! And perfect for sensitive skin.
14/11/2019, By Kate
does not irritate my eyes at all. no smudging
01/10/2019, By Ayala
barley anything comes on my eyelashes and it disappears with two hours...not happy with this product!
21/09/2019, By Gill
I was very pleasantly surprised by this mascara & just love it!
13/09/2019, By Ali
Love this mascara...
08/09/2019, By Sm
Nice mascara. Doesn't irritate my sensitive eyes.
08/09/2019, By linda
No smudging or irritation, makes lashes look full
03/09/2019, By Cari
No itching, smudging and looks better than most unnatural mascaras
30/08/2019, By Rhonds
So happy it’s the best
13/08/2019, By Selena
So far so good,does not make my eyes water at all !!
11/08/2019, By Nicole
Great product!
24/07/2019, By Susan
Adds volume and stays on for the whole day without smudging.
23/07/2019, By Amanda
I have been looking for a natural mascara which offers volume, adds length, stays on and is smudge free. I absolutely love this product as it ticks all the boxes for me. I will definitely purchase it again.
08/07/2019, By Anne
Great for sensitive eyes.
24/06/2019, By candace
Best mascara I have ever used, I have sensitive eyes and had absolutely no reaction to this product even when I forgot to remove and slept with it on. Tapered wand allows for easy application with no clumping, lashes appear to be individually coated giving a full, lush effect which I have never experienced with another product. Does not run or smudge. This will be my only choice of mascara in future.
22/06/2019, By Deeeee
I'm so happy to have found a mascara that works really well and is chemical free. It took a bit of getting used to but now I won't go back to the big name brand I was using before. ......just wish there were plastic-free alternatives for the container .......
17/06/2019, By EJ
Saw this on a special recently so decided to give it a try. What a lovely surprise! Goes on smoothly and stays soft on lashes. Does not smudge off during normal wear in the day and easy to remove with my washcloth in the shower. Not thick and clumpy (I wear contact lenses) and no bits that fall off during the day. I will be buying it again!
08/06/2019, By gillian
First time user and very happy
28/05/2019, By Taryn
A wonderful natural mascara that lasts the whole day without leaving any black residue under the eyes. No irritation either. Easy to apply with the full bristle applicator brush and the perfect black. Used this for 3 years, almost every day to work. I use Oh-Lief aqueous cream on a cotton pad to remove.
13/05/2019, By Charmaine
Love it. No burning. Can even sleep with it.
13/05/2019, By Charleen
One of the cleanest mascaras that I could find, does not irritate my eyes and long lasting.
11/05/2019, By J
All natural.. love it.. works well
11/05/2019, By Liana
I get allergic reactions to most cosmetics and had none whilst using this wonderful product! Love the colour! Packaging a bit basic
09/05/2019, By Anne-Marie
Love this mascara! I've tried all well-known brands over the years and always ended up with panda-eyes. This product is definitely the best - doesn't sweat off, in fact, I'm using coconut oil to remove it. But rather that, and I know it sits all day, than sitting with panda-eyes by lunch time! It applies easily, doesn't smudge and as I wear contact lenses, doesn't irritate your eyes. And the BIG bonus: it's natural. I'll never try another mascara again!
24/04/2019, By Debbie
I don't wear mascara every day, but I use this for extra volume or when my lash tint is wearing off... I have been very happy with the application, and use a bit of coconut oil on my lashes to remove easily before my facewash. I do find my eyes become itchy if I don't replace it every 6 months or so.
27/03/2019, By Ginette
I was happy with this product but didn't like the tube so much.. I now use the Hey Gorgeous mascara and that is my fav!
15/02/2019, By Kerry
Love this product, it's definitely the most gentle mascara I have ever used - I have literally painted my eye ball with it and it has not bothered me one iota. My only wish is that it would have a longer application wand. Great though!
31/12/2018, By CRS
I usually don't wear mascara as it tends to burn my eyes, but I decided to try this product. It seems to be working well for me so far. It does exactly what it should.
06/12/2018, By Noms
Love this product. It's easy to apply and doesn't smudge as much as I expected (all mascaras, even the waterproof ones smudge on me).
Someone below was complaining that it is hard to remove and that is due to the fact that this mascara contains natural waxes, which once dry, are quite stayfast. All in all I like this product a lot and would recommend it to anyone.
04/12/2018, By Claire
I have Hashimoto's Thyroiditis and the only thing I can wear is a natural mascara. This one is perfect. If only they made it in Dark Brown, I would be delighted as I am a blonde and black can be a bit dark sometimes, but otherwise it's a great product.
28/11/2018, By WvB_1
This mascara goes on easily and looks great. I have no problem with the bristle or packaging. Yet, I won't be buying this again. The reason is because I struggle too hard to get it off at the end of the day. I've tried various ways to wash if off. My organic face wash (which washes off all other mascaras I've used thus far, without black residue) leaves me with black mascara smudged under my eyes. Even when I use a make-up remover pad, I still end up with smudged mascara under my eyes after I've rinsed off the make-up remover with water. I have even pre-washed my face in the shower, ended up with black smudge which I then removed with eye make-up remover, just to find some more smudging when I rinsed my eyes with water. After all of this I normally wake up the following morning with new black smudging below my eyes. It is just too frustrating.
22/11/2018, By Robyn
I have used this for about 2 years now, only recently tried a different one just to compare - what I love about this is that it works well and is a great price
18/10/2018, By Gillian
Such great value for money and a wonderful natural mascara. Easy to apply, take off, and makes my eyelashes look longer.
17/10/2018, By Terri
16/09/2018, By Ashleigh
I really enjoy this mascara, it actually packs way more punch than my non natural one that I am phasing out of my bag. In comparison to the store bought one, my lashes are darker and longer with this one.

You have to wait for it to dry after application. But once it is dry it stays there! Once I even had a big cry half way through the day, and thought "Oh dear! My mascara is probably everywhere!" - it hadn't budged at all!! I wouldn't swim with it on though... (perhaps I should test that out)

Like the other reviewers have said, it isn't easy to get off, and once you start removing it does make you look like a panda. Washing gently, and then using a make up remover with a gentle sponge and gentle wipes, it does come off.

Over all I like it!
06/08/2018, By BH
I really wanted to like this. It's gentle on the eyes, which is great. But I find that by the end of the day, I have black smudges all over my face. The brush is not a great design at all, and I end up getting it all over my eye lids when I apply it. I prefer other natural mascaras on the market.
06/08/2018, By AT
A great mascara. Been using this for over a year. Lovely thick lashes.
15/07/2018, By Jessica
This mascara lasts super long - I’ve had it for more than 2 months and I use it almost everyday. the cherry on top is that my sensitive eyes don’t get irritated at all! I’m very happy with this and will keep ordering.
15/07/2018, By Jessica
This mascara lasts super long - I’ve had it for more than 2 months and I use it almost everyday. the cherry on top is that my sensitive eyes don’t get irritated at all! I’m very happy with this and will keep ordering.
09/07/2018, By Shaba
I bought this product for my mom for mothers day; and she used it quite frequently. However, she did mention that the product burns her eyes a bit and tends to layer quite a lot. The plus side is that it comes off easily.
07/06/2018, By Sanet
I like that this product is all natural, but I don't enjoy using it. The brush is really thick so it's an effort to cover my lashes without smudging. It doesn't wash off my eyes with my face wash or my bar soap, so I have to use an oil to get it off, and although the mascara doesn't irritate my eyes, rubbing and scrubbing my eyes do. A positive is that it doesn't clump and two layers do give a nice voluminous looks, but if you prefer a falsies/punk look, then this one doesn't do that.
30/05/2018, By Nadia
All eye make up seems to smudge on me and this one is no exception. At least it's better for the skin around the eyes. I'll probably only buy this one when it is one special though, as it is a bit pricey.
20/05/2018, By Nes10
Love it. Doesn't hurt my eyes like conventional makeup does.
20/05/2018, By Nes10
Love it. Doesn't hurt my eyes like conventional makeup does.
17/05/2018, By Nadine
Won't buy any other mascara again :)
17/05/2018, By Kirsten
Please have a good green footprint. The organic mascara is fabulous and does not make my eyes burn, as do the shop bought ones.
15/05/2018, By LBW
I used this a while ago so maybe the formula has changed since but I was disapointed. The mascara was clumpy and I didn’t like the brush. Used it twice and won’t use it again. The only redeeming factor is that it doesn’t have the usual nasties in it.
15/05/2018, By Veronica
Does the trick. Like that the container is see through so you can gage how much product is left.
15/05/2018, By Lauren
So pleased I found a natural mascara that works so well. It may smudge a bit so be careful of rubbing your eyes but personally this isn't a big issue for me, I'm just so glad to have something natural and affordable in my make up bag
20/04/2018, By Nisaa
Gives long , full looking lashes without clumping . However it is very frustrating to remove and leaves dark smudges around eyes that take forever to wash away. A bit too pricey but overall good mascara
16/04/2018, By Jessie
I love this mascara, the brush is great (no clumping - EVER) and it doesn't make my eyes burn like normal make up. It doesn't last very long, but more than enough for usual work/social situations. I love knowing that its a more natural alternative.
04/04/2018, By Tammy
Looks beautiful, but needs work,
hard to get off your skin. And if you are teary and gets in your eyes it burns.
12/03/2018, By Maggie
A very good mascara with excellent feeding of lashes. I love it.
19/02/2018, By Hanlie
Wonderful product!
18/02/2018, By Nicola
A wonderful natural mascara. I so enjoy using this product and knowing that I'm not putting any nasty chemicals near my eyes!
18/02/2018, By Nicola
A wonderful natural mascara. I so enjoy using this product and knowing that I'm not putting any nasty chemicals near my eyes!
09/02/2018, By Emma-Lisa
Best Mascara, I love that it's all natural and works so well
05/02/2018, By Jane
I love that it's all natural
05/02/2018, By Este-mari
Not a bad product for that price! It looks nice on, but I really struggle to get it off at night! You need to use make-up remover, normal face wash makes you look like a Panda!
Also smuge easily...
02/02/2018, By Melani
This Mascara is awesome and i love the mascara brush
27/01/2018, By sam
I like the formulation. Thick, black and gives the wow effect. But oh the brush! Every single time I mess my under eyes. It is so difficult to work that brush, and the more I struggle, the more I end up with a mess. Just wish they could change the brush. I don know. Maybe it's just me...
12/01/2018, By Jenavicka
My favourite natural mascara.
30/12/2017, By Charmain
Very sticky... don't like it much at all.
20/12/2017, By Tandy
I've used the product for 10 years so can't remember previous products to do a comparison! It is easy to apply; just note that it doesn't dry quickly so if you blink or sneeze soon after application you will look like a stage actor! ;)
19/12/2017, By Aj
Love the mascara consistency. Applicator wand and tube needs work.
Any tears results in panda eyes - a note for any criers ;)
18/12/2017, By jencar
Lovely and light - adds wonderful colour and volume to the eye lashes without causing irritation. Slightly smudgy (a small price to pay for the benefits of this product).
13/12/2017, By Tracy
It last long yet it doesn't feel thick as the other non-natural mascara's feel.
13/12/2017, By Jana
Nope, not a fan, sorry. It seems like it does not dry throughout the day which means that it smears easily. I also think the application wand is to small, making it very difficult to apply properly. I have used Hey Gorgeous's maskara, with the same "health specs" as this one and I prefer it cause it's cheaper, dries instantly and I like the feel of it on my sensitive eyes. Waiting for it to be available on this site :-)
01/12/2017, By Gonda
Love this mascara, leaves my eyelashes in good condition after washing off unlike many commercial products that dry out my lashes and irritates my eyes. The only recommendation I have is to make the brush a tad thinner, it is quite large and makes it difficult not to smudge onto your eyelid.
28/11/2017, By Sarah
Great product, didn't like the tube packaging as much.
23/11/2017, By Glynnis
Lovely product and shade of black.Loved the simple packaging too.
23/11/2017, By Glynnis
Lovely product and shade of black.Loved the simple packaging too.
06/11/2017, By Emily
Excellent for sensitive eyes. Needs a few layers. Good value for money
27/10/2017, By Wallis
This product it horrible. When you wash or accidentally rub your eye it smears all over. You will look like a panda. It also starts to smell after about a month of being open - I think the coconut oil in it goes rancid. Horrible.
24/10/2017, By Talita
I am so pleased with this mascara. It is beautiful, thick and luscious, but with no burning. It's a bit more difficult to remove, but so worth it. Also water/weeping proof :)
24/10/2017, By Hanlie
My sensitive eyes love this mascara!
13/10/2017, By Roelene
Smudged more than I hoped for, also quite tough to remove at night. Otherwise applies really well and fantastic for sensitive eyes.
02/10/2017, By Mare
I love this mascara. I have extremely sensitive eyes, and this mascara does not irritate!
30/09/2017, By Amber
Great mascara, works well. Lasts long. Just make sure you let it dry before blinking too much
29/09/2017, By Emily
Pleasantly surprised with the quality of this mascara. Guilt-free make up that works better than many other brands I've tried. No allergic reactions, long light lashes.
25/09/2017, By Eliziah
I was hesitant to begin using natural make-up but was pleasantly surprised by Inthusiasm. This mascara does not clump, goes on thick and does not irritate my eyes.
22/09/2017, By Jolene
Works extremely well. Applies really easy and the brush is nice and thick...the way i like it. Its not clumpy and it stays on the whole day. The best part though is that my eyes dont itch at the end of the day like with the chemical mascaras....this is a first for me. Washing it off takes a bit of work but I found organic coconut oil to work beautifully.
15/09/2017, By Eliza
Great mascara does tend to smudge when you put it on, but goes on thick and stays on all day.
15/09/2017, By Lauren
The best mascara I have ever used. And natural to boot! Applies well, doesn't smudge and cleans off easily. I would love it if it were vegan but other than that, it's amazing!
14/09/2017, By R
Amazing product, stays on without smudging. Easy to clean off
13/09/2017, By Nicole
Absolutely amazing product. I am so impressed. Applies smoothly (no clumps), great color and makes my lashes looks fuller and longer.
08/09/2017, By Annie
Really good mascara, it does leave me looking a bit like a raccoon after removing it but it does not irritate or burn my eyes which is a lot more important.
07/09/2017, By Terry
Not sure if there have been changes made since last I purchased this mascara quite a while back, but it seems much improved. Used to run and smudge a lot.
04/09/2017, By Juliet
Thick and stays on and best of all is made from natural ingredients. I have bought at least 5 of these and will continue to use it. Good stuff!
02/09/2017, By Superels
Great product - I agree with all the other reviews. This is my 2nd tube & the last one lasted me about a year if not longer I think (wearing it every day!) It can be slightly messy with the first few applications, but it's fairly easy to even it out, fairly easy to wash off & lasts all day. Totally worth it!!
01/09/2017, By Alison
Love this Mascara, this is my second one i bought. It doesn't clump and goes on easily.
31/08/2017, By Anel
Such a little tube but lasts a long time (in the tube and when wearing)
Super mascara :)
31/08/2017, By Chavonne
I wont ever buy another mascara again. Thank you!
27/08/2017, By Lauren
This mascara does not run and the brush applicator is wonderful as it gets each and every lash. It lasts the entire day. It is a bit of struggle to get it off at the end of the day - but there is no burning or itching of my eyes and my lashes look great the whole day.
22/08/2017, By Erika
I must admit I was a bit skeptic at first after reading the other reviews, but I'm so glad I still gave it a shot. Works great! Yes, it does smudge a bit easier than my old mascara, but it's totally worth it. Will order again!
21/08/2017, By Emma
There are a lot of reviews for this mascara, and because they were inconsistent I decided to try it out, and I'm happy to say that I've been pleasantly surprised. It is affordable, it's local, it does the job, is fairly easy to remove and does dot affect my eyes in any way. Maybe there was a bad batch that went out at one stage, but I would recommend this and buy it again.
20/08/2017, By Cas
Great to have access to non-toxic makeup! Works well and washes off easily.
05/08/2017, By MC
A little smudgy when the weather's hot, otherwise it's a lovely product
31/07/2017, By LB
Dry and clumpy. I found the applicator large and awkward to use. The only good thing about it is that it is affordable.
25/07/2017, By Nicci
Inthusiasm Mascara has no clumps and is quick to use - one layer will do. I really dislike clumpy mascara and sometimes with runnier ones you need to put on layers of the stuff. Plus no itchy eyes. I found it washes off easier than regular mascara. This is my first experience of using a natural mascara and already I prefer it!
17/07/2017, By Monique
An effective, natural mascara that is well-priced!
17/07/2017, By Janneke
I agree with the rest that they changed the formulation. Nonetheless, I'm busy adding one to my cart now again. I don't want to use commercial, chemical make up, so I have no choice and Dr Hauschka is just too expensive.
17/07/2017, By Janneke
I agree with the rest that they changed the formulation. Nonetheless, I'm busy adding one to my cart now again. I don't want to use commercial, chemical make up, so I have no choice and Dr Hauschka is just too expensive.
05/07/2017, By Courtney
Was very runny and didn't stick to my lashes
04/07/2017, By Tara
Love this product, soft & velvety, non-clumpy, very natural looking, no chemicals to sting eyes or make eyes water, will order again for sure.
30/06/2017, By Shannon
Pleasantly surprised at how great is and inexpensive! Glides on easily and gives me big and long lashes!
27/06/2017, By Lulu
So glad to found a mascara that I can use, without harmful ingredients. I Like the product and it's a affordability.
26/06/2017, By Alweri
I searched long and hard for a natural and affordable mascara. This one does the trick. It does what it needs to. I don't get panda eyes and have no itchy eyes. It can be a bit too liquid, especially in hot weather.
20/06/2017, By Leela
I love this range and this was my second tube of this. The old packaging was in hard plastic container and it never left me with panda eyes! The new one does sadly I walk around not knowing I have rubbed black mascara under my eyes! I can't use this any more! So sad!
13/06/2017, By Rolandi
This is the first natural mascara I've used and not too impressed. It's clumpy and thick, the applicator is quite bulky.
04/06/2017, By Penny
I have very sensitive eyes + so happy to have found a pure product - cruelty free etc etc
30/05/2017, By Eline
Great ingredients, but dry and thick.
Leaves me with panda eyes unfortunately, and definitely doesn't elongate lashes.
28/05/2017, By Aj
Great product, however applicator needs work - it is the product's downfall.
26/05/2017, By GEORGIE
I loved the first mascara I bought, but the second and third one were not great - quite clumpy and impossible to wash off. Maybe it's a bit of a lucky draw when it comes to this item...
25/05/2017, By Deidre
Great product for contact lense wearers. Cover lashes beautifully, but be patient with the first few applications as the brush needs time to "fill up" before you get a propper coating. Stays on the whole day and removes easily with face wash.
25/05/2017, By Jazz
I like the way this mascara looks on, although the application brush is huge and I always end up getting it all over my face. It stays on well, almost too well, and smudges a bit if you don't use any eye makeup remover. Overall it is a good product, although I think that the application brush needs to be reviewed.
24/03/2017, By Daphne
Ive been using the product for some time now and I love it. When the product is new, I need to apply more thoroughly to get a proper application. After a short time however, the brush is well covered with the mascara and then it works like a dream. Don blink too much when its wet, as it will smudge. Once it is dry it stays on the whole day and is even durable with a few tears as long as I don wipe. It is not difficult to remove considering how well durable it is. The best part is that my eyes don burn or itch and I can wear it worry free because it is natural.
12/02/2017, By Paige
I was a bit worried after reading some of the negative reviews but decided to buy the product when it was on special. After using it every day for a week, I am happy to say that I didn get any reactions, didn have any smudges or panda eyes and it is easy to remove. The applicator is a little on the short side, which is to be expected considering the size of the mascara tube and it would be great if both could be lengthened slightly but otherwise very satisfied.
01/02/2017, By Lorna
This mascara is wonderful. It looks really nice on, and doesn itch like mascaras often do.
It does smudge a bit on application, but that could be me being out of practice! Easy to wipe with an earbud.
23/11/2016, By Teev
First time I bought this a while ago it was perfect - five stars, second time (in the new packaging) not so great... I look like a panda by the end of the day and then struggle to get it off my eyelashes. Not sure what they changed or why, but I wont buy it anymore unfortunately.
22/11/2016, By Mbali
It is thick and glides on nicely on the lash. After reading these other reviews I realise that my eyes have been itchy because they are reacting to the product.

It is not hard to remove and comes of well.
20/10/2016, By Saar
still reacted to it
09/10/2016, By Rizqa
Disappointed. Smudges. Won buy this again.
07/10/2016, By Antoinette
I find this product smudges (Im constantly cleaning darkness under my eyes) and is impossible to remove. Also creates eye irritation.
03/10/2016, By Ilka
Im so impressed with this mascara - it goes on smoothly and lasts all day, and then I find it really easy to remove. Also, its made in SA. Im so pleased to have found this!
23/09/2016, By Leela
I bought one of these 2 years ago and it lasted me ages! They changed the packaging when I got the new one a few months ago and the old one never smudged. This one smudges so badly and I find it hard to get off! I end up with badger eyes the next day!
22/08/2016, By Zama
Loving it!
18/08/2016, By Malie
I bought the mascara and eyeliner together, after I used it for the first time I got a terrible eye infection.
01/08/2016, By Claudette
Although this really pumps your lashes, it is very clumpy and you will need to spend time dabbing off the excess and smudges. Its the perfect travel friendly size, but I probably won buy this product again.
07/07/2016, By Suzanne
This product is messy and clumps on my lashes so wont use it anymore
29/06/2016, By KERA
I have used 2 different type of natural mascaras and this does really go the distance. No smudging and does not rub off easily. A bit difficult to wash off but not too much of an issue. I do find that it clumps around my lashes, does not really give great length/volume where I need... still looking for something better.
09/06/2016, By Rene
Love this
06/06/2016, By Sylvana
Wonderful product, it does not smudge. To remove I used extra virgin coconut oil prior to my shower and washed it off with soap.
05/06/2016, By Marlene
I can even remember when i bought the last one, it lasts that long. Love it, works perfect and with the discount...bargain of the year!! AND its organic! Recommend!!
03/06/2016, By Nathalie
Really a great product.
29/05/2016, By Tarryn
I love the mascara! Easy to apply and lasts long! Little bit difficult to remove but with a good cleansor it comes off with no problems :-)
25/05/2016, By RvR
I am a get-up-and-go type of person - I don spend hours doing my make-up and it needs to last. However, I am becoming increasingly sensitized to animal testing for cosmetic purposes and I cannot condone it for the sake of looking pretty.
In that regard, and in comparison with competitive products out there:
Price: Excellent
Usability: I like the short brush, as it provides good overall coverage. You do have to be a bit neat with application, otherwise you get a bit of a smudged look (for my eye shape) and you have to give the product time to dry. Because I am always in a rush in the mornings, that annoys me slightly and is the only reason one star is deducted.
I find it cleans off very easily and lasts the distance.
I would recommend it, and will probably become a return customer.
25/05/2016, By Tiahnah-Leigh
I find this mascara hard to wash off and it doesn bring body to my lashes. However, For the price it does its job!
12/05/2016, By Ninette
Love this mascara! I have had one or two occassions where i bought it and it was a bit dry from the start, but I think it must have been from old stock because the other times I bought it, it was perfect! I can understand that natural mascara may not last as long, but all things considered, the good batches ive bought have lasted and everything about it is perfect!
01/05/2016, By Elizabeth
I am a happy returning customer to this mascara and so happy with it - it does not smudge, gives good colour and volume and the short brush makes it easy to apply. The fact that it does not contain any harmful ingredients is a big bonus!
13/04/2016, By Sally
My eyes are happy with this non allergic affordable mascara. I find the packaging cute and simple however the arm of the brush feels a bit short for my liking. As others have mentioned, it is not a smooth roll on and the result a bit clumpy. I will try another mascara from the site next time ... even if more expensive.
16/02/2016, By Elsa
This mascara is fantastic! I really love it. It provides enough eye lash definition and does not fade during the day. I always struggle to find the right mascara, but will definitely continue to use this one. It does not cause any itchiness to the eyes. Love it!
16/02/2016, By Karen
I guess Im used to mainstream mascaras that pack onto my lashes. This didn give the volume Im used to.
I liked the compact packaging though.
05/02/2016, By Piera
This is one of the best mascaras I have ever used, and the only one that doesn cause my eyes to feel dry and irritated after a long day. It would be nice if the brush could be redesigned to lengthen lashes a bit more, but its easy to apply, and I like the short brush. It gives great definition while also looking natural.
02/02/2016, By Adrienne
This mascara is just awesome. Its so affordable and easy to apply. I love the intense black colour. It also washes off really easily.
29/01/2016, By Maritza
This is my go to natural mascara. Yes the packaging can be more snazzy for the price, but I love the product and will always have this on my shopping list.
27/01/2016, By Fran
I bought this when it was on special last year and I was a little worried about the reviews. It doesn have designer packaging like that of major make-up suppliers, but then I can imagine the company making this mascara has the budget for that either.

It hasn been clumpy for me. Ive found it to be a great little mascara and I have re-ordered.
20/01/2016, By Alta
This product works perfectly well and removes easily - However, I do think the price is a bit high for the type of brush and packaging it comes in.
01/12/2015, By Maud
I agree with the previous review. It is a nice cheap natural mascara and it gives you long thick lashes... but the brush doesn always make it easy ! I often have to use a little brush to smooth out the extra mascara that comes with the brush.
18/11/2015, By Cassandra
Smooth application with no clumps. It doesn give me a dark ring around my eyes after a few hours which is rare unless you use waterproof mascara. And you hardly feel like you
e wearing mascara at all. Its also such a great price.
13/11/2015, By Priscilla
Works well for me.
Goes on easily,does not clump.Easy to wash off and eyes are not watery after application.
06/11/2015, By Jean
Lovely product. Just wish the brush could be a bit thinner.
03/11/2015, By Chantelle
This is a lovely textured mascara, no clumping and flaking and does not make your lashes feel overloaded! I even swam with it on and it did not run like regular mascaras . The tube size is perfect , no wastage when having to replace mascara it will be used up by that time. Definately will recommend .
20/10/2015, By Henrike
Ek het dit gekoop omdat ek
natuurlike maskara gesoek het. Dit is bekostigbaar en dit doen sy werk. Dit laat my oë mooi uitstaan.
23/09/2015, By Lauren
I so badly wanted to love this! Natural, affordable make-up is still really hard to find in SA, so when FTN had a half price special on this I snapped it up. The mascara itself seems really decent but the brush lets it down terribly. I experienced a lot of clumping which is definitely down to the brush. Its clunky, awkward and ruins the effect. I won be buying again unless they fix the if you
e reading this Inthusiasm, sort it out because youd have an army of loyal customers!
02/09/2015, By Inebelle
The mascara itself it great! The applicator is disappointing. I think it has to do with the fact that it is short, it interferes with applying. Hopefully supplier will consider reviewing the packaging as a couple of other people mentioned the applicator.
01/09/2015, By Ria
I absolutely love this mascara, it works perfectly for me, and its easy to wash off too. I would definitely recommend it!
20/08/2015, By Carol Anne
Sorry but this mascara does nothing for me - and it smudges around my eyes. I appreciate it being natural - but Physicians Formula recently launched an organic lash-lengthening mascara that is stunning and doesn smudge. I found it at Dischem (convenient) and its around R200 so very little more but Im pretty sure its larger. Im sticking to that one now.
11/08/2015, By Alena
I have virtually stopped using store-bought mascara because my eyes would water, itch or turn red with it. I was trying Inthusiasms product thinking it would be similar. Nothing! Happy eyes and LONG eye lashes. Love it
05/08/2015, By Margot
Very nice mascara...first time I wore it, I got compliments on my eyelashes, that they looked longer and fuller!
31/07/2015, By Nadine
From all the natural mascaras that Ive tried, this one is the best.
23/07/2015, By Anita
I have just returned from my Pilates class. I am happy to report my mascara has not smudged at all in spite of liberal facial sweat during the workout. Once dried, it does not smudge; but can easily be removed with a little oil on damp cotton wool. I also like the see-through container. Love it! I am just ordering another one. At this price it is a steal!
14/07/2015, By Nermine
Happy with the mascara itself but the applicator really needs improvement.
09/07/2015, By Kate
Recently started using this mascara, after using the Woolies brand for years. I found it irritated my eyes less, especially when wearing contact lenses. It isn as waterproof as the store bought products, but thats a small price to pay for no chemicals so close to my eyes.
15/06/2015, By Joette
Really impressed with this product. It makes my eyelashes look so long! Plus, theres no fall-out and it doesn clump or smudge. It stays put. The only thing is that it takes longer to dry and I tend to always get mascara on my eyelid or around my eye when applying - but I think this is because of the big brush. Id definitely recommend!
06/06/2015, By Tracy
Ive been using this product for a year and just love it! Its long-wearing, doesn dry out my lashes and doesn irritate my eyes. I also like that it doesn smudge or smear like other natural mascaras that Ive tried. It can clump a little if you
e in a hurry, but I like to take my time with mascara for perfect results anyhow. Great make-up staple!
02/06/2015, By Esme
This was the first product I bought on FtN that was absolutely disappointing and the second product of Inthusiasm that I would not recommend. The mascara always smudges and does not apply smoothly, often leaving black marks around my eyes and tarantula lashes if Im in a hurry. For the price, the quality is definitely not worth it in my opinion.
25/05/2015, By Aneesa
This is a good mascara. It doesn give much volume but wow - it makes my long eyelashes look even longer and my eye pop. As the other reviewers have stated, it doesn smudge or flake either so its nice and long-wearing.
23/05/2015, By Michaela
Awesome product.
Long-lasting, does not smudge! Better than any toxic mascara
08/05/2015, By Jenny
This is the best mascara I have ever used, am so delighted with it. No smudges, not even after tears, and non-irritating. Will definitely keep on using it.
05/05/2015, By Teagan
This is by far the best mascara I have ever used. It stays on (I even slept with it by accident and it hadn smudged in the morning!), does not smudge and makes my eye lashes look amazing. Much better than the chemical artificial one I was using before.
15/04/2015, By M. Paloma Werner
I absolutely love this mascara. I can use it the whole day and my eyes don get itchy. Also because of the see through bottle I will see when I need to re-order. I can only suggest to everybody to go the natural route on this one.
14/03/2015, By Lelanie
natural is best and just as good as other brands, if not better.
06/03/2015, By Philippa
I had my doubts that this could live up to my non-organic mascaras but it gives beautiful results and does not irritate my extremely sensitive eyes. Amazing!
28/02/2015, By Tiffany
I bought the make up for ethical reasons rather than allergies and am so happy. I am impressed with the fullness it provides and it is long lasting. My best is how easy it is to remove.
09/02/2015, By Petra
Very impressed with this mascara - it lasts the whole day, adds volume and doesn smudge. Will definitely keep using it.
16/01/2015, By Marlene
I agree with everyone who has positive things to say about this mascara. My eyes are supersensitive to other mascaras and irritate them. I am delighted to say Inthusiasm has no negative effect on my eyes and as I am complimented on how good my eyelashes look I do not hesitate to recommend it.
13/01/2015, By Livia
I have been using this mascara for a while already but I love love love this new packaging. Its so much easier to see when the mascara is actually finished and the brush is amazing! It doesn clump at all and is very smooth. Love it!
06/12/2014, By Verena
Lovely mascara and will buy again. Would be so great to also see it in a black-brown for us blondes.
13/11/2014, By Anje
This is the first chemical-free make-up product that I have purchased and I am very happy with the results. Would recommend it to anyone! The mascara is not waterproof but I was not expecting it to be. Luckily any dark smudges that may occur are easily wiped off. Can easily use this everyday.
08/11/2014, By Talisa
This mascara is so lovely! It doesn dry out my lashes, doesn irritate my eyes, doesn smell like chemicals and stays on wonderfully. I liked the previous container and applicator a little better, but this one does the trick too.
21/10/2014, By Kerry-Lee
I love this product. It only got a 4 star because the applicator is not the greatest, but it works well enough for me to be hooked on this product for life!
16/10/2014, By Juanita
Love the mascara, the only complaint i have is the awkwardly short mascara wand, makes applying it very hard. Other than that it is fabulous, no clumping and no burning of the eyes.
08/10/2014, By Joan
This is honestly the best mascara I have ever used. No clumping or smudging and, more importantly, no irritation to the eyes or lids.
03/09/2014, By Elizabeth
The mascara needs special mention. I am intensely allergic to almost all ingredients in cosmetics and for the first time I can wear mascara without my eyes becoming red and sore. It is fabulous!
19/08/2014, By Wallis
The eyeliner does not run or smudge and washes out really easily. My only grudge is the actual applicator which is short and chunky making application hard. Ive been using an old mascara brush to spread the lashes and apply more evenly.
09/06/2014, By Debbie
So happy I finally got round to getting a natural mascara. My eyes reacted so badly to the commercial brands when I wore this my eyes were fine, it stayed on perfectly, did not smudge (I did allow it a bit of extra time to dry) looked the same at the end of the evening as it did when I put it on. Highly recommended.
28/05/2014, By Amber
Awesome mascara, makes my lashes fuller and does not smudge, easy to remove at the end of the day too!
22/04/2014, By MIRIAM
I definitely recommend Inthusiasm Makeup as it not only has a reasonable price tag but it doesn smudge or bleed.
I haven bought any other brand since using Inthusiasm!! :)
05/03/2014, By Kariena
It works really well! I was a bit skeptic about this mascara but thought lets give it a try since it was on special. Doesn smudge and applies quite easily and gave my lashes a nice long full look. Also its the best price out there. Give it a try!
24/01/2014, By Pat
I just to let you know that the mascara I purchased from you is Awesome.!!! I am a very happy customer! As a rule I cannot wear mascara longer than 3 to 4 hours before my eyes get so irritated and start watering. I have worn this new mascara for over 12hrs without any problems! It stays on perfectly and cleans off very easily with coconut oil and a face wipe.
30/11/2013, By Lana
I really like this mascara! It is a nice deep black and smells nice. Its really soft and smooth so it doesn clump up. It doesn give my lashes as much volume as other mascaras though and it can smudge when wet so I wouldn go for a swim with it. But for everyday use like at work its really nice and gentle on your eyes and I would buy it again.
27/11/2013, By Unknown
Works excellently and doesn't leave dark circles under the eye, even after washing the face.
26/11/2013, By Rolene van Zyl
No irritation to my eyes and feels very natural.
12/09/2013, By Anel
I love the mascara. It makes big lashes and here too, it's been a while.I won't touch what comes out of the chemist and department stores again.
02/09/2013, By Franky
My favorite product so far has been the Inthusiasm Mascara, it goes on smoothly without clumping and comes off as well, it also has a light feel and doesn glue your eyelashes together as you blink, I love it!!
18/08/2013, By Elizabeth
Im VERY happy with this mascara. Have had no issues with my very sensitive eyes. Haven had any styes either - which is something that I have to be super-careful of when using mascara. It is light (mascara shouldn be too heavy in my opinion), covers well without overdoing it, doesn clump, and I can see that my lashes are looking healthier lately even though I have been applying mascara!
31/07/2013, By Marianne
No irritation and no smudging. Very runny if it gets wet so if you
e going to a wedding or funeral give this one a miss.
14/10/2011, By Tracy
This mascara applies really well, it glides on smoothly and doesn't clump, but doesn't really give you the added 'oomphf' most commercially available mascaras do. I love a little added volume and length, which this product does not give you.
13/09/2011, By Chanell
What a great product! Glides on smoothly, is gentle on the eyes and doesn't smudge. Definitely a keeper!
12/09/2011, By Julie
I am very pleased with this mascara & will happily buy it again. I have very sensitive eyes which often turn red using commercial mascara's. This one doesn't irritate at all and does not smudge. Marvellous to darken my lashes without issues!
05/08/2011, By Adele
I no longer have to spend my days looking like a red eyed racoon. NO smudging or irritation. Love the fact that my lashes stay soft to the touch and since I've been using it (about nine months) my lashes appear to have grown fuller.
20/07/2011, By deshanta
I have long lashes and this mascara not only nourishes them, it gives them really nice definition without the appearance of spider eyes.
19/06/2011, By Jessica
I bought this when the natural mascara I usually order from the UK was out of stock, at first I found the brush too big and clumpy but after a few uses I mastered it and now think it's great. No running or stinging or "panda eyes", rich colour and adds length and volume. Perfect for day time. I always use a lash comb after applying any mascara so no clumping for me.
17/06/2011, By Karen
No wow factor to this mascara. Makes an absolute mess of your face if you get it wet.
31/05/2011, By Tanya F
Lovely mascara which also comes off as easily. Good value for your money.
27/05/2011, By Jolette
I wasn't very impressed with this mascara. The brush applicator seems huge and I have trouble applying the product neatly. The black/brown is also darker than I would usually buy for a natural-looking, everyday mascara. The product is too fluid to my taste, but does add nice length and volume. I just find that it clumps too easily. Perhaps if it came with a free lash comb? :-)
24/05/2011, By Dominique
Great mascara but I agree with Tracy, it doesn't give any oomph to my thin little lashes :(.
21/05/2011, By Victoria
I was a little skeptical about buying this mascara, I had never tried a natural mascara before. I am very impressed with this mascara. It applies beautifully and lasts all day. I will never go back to buying non-natural mascara, or any non-natural make-up again! Im looking forward to seeing what else Inthusiasm brings out...
28/04/2011, By Jenny
Runs quite easily and stings my eyes.
06/03/2011, By Jacqueline
This is a great mascara. I only need one coat and it doesn't let my eyes itch or burn and makes my lashes really black.
22/02/2011, By Sarah
This is a really great mascara. It goes on well, doesn't irritate my eyes and lasts all day without flaking. Plus it's made in SA which is fab.
18/01/2011, By Michelle
Inthusiasm Mascara which works well

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Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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