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Hey Gorgeous Pure Wild Volumising Mascara

Hey Gorgeous Pure Wild Volumising Mascara

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Hey Gorgeous Pure Wild Volumising Mascara
510 reviews Add review
  • 30ml
CPTIn stock, 35 items available
JHBIn stock, 13 items available

Get the flirty lashes you’ve always dreamed of with this Pure Wild Volumising Mascara from Hey Gorgeous. A gently formula without any chemicals this mascara is kind to sensitive eyes and contact lens wearers while still delivering blacker-than-black long luscious lashes.

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  • Full, clump-free, water resistant lashes
  • Dries quickly after application without smearing, smudging, or flaking
  • Evenly builds thickness and smoothness with each layer
  • Dark black with a dewy finish for luxurious definition
  • A rich and hydrating natural formula made with organic Ingredients
  • Infused with nourishing, protein-rich Argan Oil to condition and support hair growth giving you lush, supple and healthy lashes


  • You might want to curl your eyelashes with an eyelash curler before applying mascara. For natural looking eyelashes, begin by gently curling little sections of your lashes from root to tip. Squeeze once or twice before moving onto the next section. 
  • To apply mascara, wiggle the brush back and forth and sweep upwards for full coverage. For a more dramatic look, apply two coats.

Distilled Water, Black Kaolin, Argan Oil, Cosmetic Grade Soy Wax

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Overall Rating
4.6 out of 5 stars from 510 reviews

491 out of 510 people would recommend this product

22/10/2021, By Sharrie
Perfect brush to apply mascara to base of lashes. No flaking! Best mascara for sensitive eyes
22/10/2021, By Dee
Vegan, cruelty free, and makes lashes look great!! Perfect combo!!
21/10/2021, By Holly
This mascara is bold and black and makes my eyelashes look like they go on for days!
21/10/2021, By Holly
This mascara is bold and black and makes my eyelashes look like they go on for days!
07/10/2021, By Chanel
I was running out of mascara and didn’t have time to go buy my usual brand, so while I was already ordering stuff from FTN I decided to just get this mascara. And now I LOVE it and won’t be buying my usual brand ever again. It stays on when it should and comes off easily when you remove it
29/09/2021, By Samantha
I like this Mascarra, it doesn't clump & spreads nicely, extending the lashes longer.
It does however tend to flake off towards the end of the day so it's not too long lasting.
It doesn't hurt my sensitive eyes and it's easy to remove.
20/09/2021, By Emma
Hands down the best mascara I've ever used, and the only one I'll ever use again if I can help it. Pleeease develop a brown mascara for us pale folk Hey Gorgeous!!
16/09/2021, By Zest
I prefer the 'no-makeup makeup' look, so this mascara works perfectly for that. Doesn't irritate my eyes, doesn't clump, feels quite nourishing and gives my eyes a bit of glamour without a heavy fake look.
13/09/2021, By Desi
This mascara is the absolute best!!! I’ve received really lovely compliments about how it separates my lashes. I will never use another brand.
23/08/2021, By Erika
It serves the purpose. I just wanted something to cover up slightly and still look natural.
19/08/2021, By Stephany
My absolute favourite mascara. love that it has no nasties
19/08/2021, By Stephany
My absolute favourite mascara. love that it has no nasties
17/08/2021, By Yvette
This mascara gives beautiful length, stays put all day and is easily removed, no makeup remover necessary. I am in love! Cannot believe that you get this quality at such a low price.
12/08/2021, By Erika
Doing what other mascara do without the harmful ingredients.
09/08/2021, By Jacqui
Love that this mascara doesn't smudge and comes off easily
06/08/2021, By Gina
Still my favourite mascara!
04/08/2021, By lucia
love that its beauty without bunnies - its very close to perfect will buy it again
30/07/2021, By Candice
Does the job and is free of toxins so it ticks the box for me!
21/07/2021, By Sonja
Great natural mascara at a good price. Great volume and long lasting and does not smudge. Better than a lot of expensive imported natural mascaras I tried.
26/06/2021, By A
Great product. Doesn’t leave you with circles around the eyes. Really express your eyes.
26/06/2021, By Willie
Love it. No smudging, no itching. Feels great.
23/06/2021, By Sandy
Well priced!
19/06/2021, By ember
Best one i've used yet
18/06/2021, By Bronwyn
The best mascara Ive ever used. I can wear it all day and my extremely sensitive eyes are fine.
05/06/2021, By Nicola
I’m quite particular about mascara and this one is just fantastic. It’s easy to apply and doesn’t easily smudge. Very impressed with the quality and the price.
23/05/2021, By Esté
My favourite mascara. My lashes aren't falling out as much anymore and they seem to be growing.
23/05/2021, By Anthea
It is a great mascara! Thanks
20/05/2021, By Kirst
The best mascara ever, love that it’s made fo natural ingredients
19/05/2021, By Ciannait
Great buildability, lashes feel stronger. Great volume and length!
19/05/2021, By Rachel
Amazing natural mascara! Buy it over and over again
14/05/2021, By Chavonne
Does not last as long as it should, meaning a bottle does not go a long way. Otherwise it works. Nothing AMAZING about this. You go through so much plastic, therefore the least the company could consider is to fill up the bottle.
13/05/2021, By Eliza
I have used a variety of high-end, drug store and other natural mascaras. I have sensitive eyes and very few lashes. this is very volumizing, does not clump, and does not irritate my eyes. When it gets dry just add a drop of olive oil and it's perfect again.
13/05/2021, By Adi
I love this mascara, do not use anything else anymore!! Leaves my lashes looking full and long and doesnt pull on my lashes when removing!!
11/05/2021, By StefnaO
Works amazing for sensitive eyes and skin!
05/05/2021, By Sharon
Perfect mascara for my sensitive eyes! Love the applicator and length of my lashes afterwards. Stays on all day, no bits on my lids and is easily removed. Great price and delivery is excellent :)
04/05/2021, By Fany
Love this mascara. Good brush, good texture, and not tested on animals.
03/05/2021, By Cia
Great volume! Can easily use for a light, daytime look, or layer to give a more dramatic effect!
03/05/2021, By Hilly
Sometimes gets a little clumpy but I started putting aloe gel on lashes first then applying mascara before the gel dries. Works like a charm. Gel keeps the mascara from clumping, keeps lashes firm and holds colour.
29/04/2021, By Larisa
Great alternative, lasts all day and easily removes with coconut oil
21/04/2021, By Ruth
Doesn't last well. Flakes off leaving black spots under my eyes half way through day, which I have to clean and reapply.
16/04/2021, By Sonia
Very impressed with this mascara. Not clumpy, easy to apply and lasts well. I do find it burns my eyes if my eyes water, but otherwise it is a great product.
16/04/2021, By Amy
I really love the texture and effect of this mascara. Bonus points for being natural and locally made!
13/04/2021, By Gabby
This is my first time using a natural Mascara. I have used it several times now, sometimes going an entire day with it on. I can now honestly say, its probably a lifetime product I'll be purchasing and telling all my health conscious friends about. It's light and what I love about is the fact that its benefitting my lashes; is an absolute plus!

Thank you Faithful to Nature!
11/04/2021, By Gina
I love this mascara! No itchy eyes and washes off even with warm water.
03/04/2021, By Donna
Makes your lashes look thicker and longer
01/04/2021, By Alida
This is one of my favorite mascaras I have ever purchased! Its non clumpy and i love how it has such natural ingredients. Would highly recommend.
28/03/2021, By Melanie
I love this mascara. It doesn't transfer to my upper lids, like every other brand I've tried.
28/03/2021, By Melanie
I love this mascara. It doesn't transfer to my upper lids, like every other brand I've tried.
23/03/2021, By Taryn
It applies so nicely and evenly and does not burn my eyes at all. Also very easy to wash off - will definitely be buying this product again!
15/03/2021, By Lexi
Disappointing product, mascara had bits in it and made my eyelashes all stick together. would not recommend.
02/03/2021, By Gill
I used this mascara for a while. Initially it is very thin and tended to smear very easily. After using for a bit the liquid thickened up and was easier to apply. Unfortunately it tends to crumble later in the day.
26/02/2021, By Katya
I love this mascara and highly recommend it!
17/02/2021, By Honest
I wanted a vegan alternative that wasn’t waterproof that still gave my lashes a lift. Ticked off all the boxes.
15/02/2021, By Kay
BEST mascara I have ever used. Great price, doesn't make my eyes burn, lasts most of the day but does get a tiny bit crumbly by the end of the day. Washes off without too much rubbing and pulling which is good for me. Once it gets old (i think after about 3 months) it does get a bit crumbly and clumpy so compared to other mascaras I've used it doesnt seem to preserve as well but thats nothing to really complain about, just an FYI for anyone like me who keeps make up around for way too long to not let it go to waste lol
15/02/2021, By Elsebe
Lovely, clump free and lengthening effect.
Would definitely recommend!
Not irritating on the eyes....
13/02/2021, By Wendy
Adds volume, doesn’t come off or smear during the day. So happy I tried this product.
13/02/2021, By Wendy
Adds volume, doesn’t come off or smear during the day. So happy I tried this product.
11/02/2021, By Sonja
Build good volume and stays put.
07/02/2021, By Cheryl
A great product will definitely buy again. Lasted a long time.
04/02/2021, By Meagan
Second purchase I have made of this mascara and I am sooo in love. By far the best mascara I have ever used. It lasts longer than I expected, so happy with this.
22/01/2021, By Annmaré
19/01/2021, By Lee-Anne
Not clump-free as it claims but a really great vegan and cruelty free mascara!
08/01/2021, By Adele
I love this mascara. It works great and is easy to remove. Also excellent value for money.
08/01/2021, By Duané
I love this, got it for a friend as well and she loves it too :)
05/01/2021, By Chelsea
Haven't tried a lot of mascaras, but am definitely happy with this one. Contains small fibres that may rub off during the day, but rather that than the smudging I've gotten from generic brands. Very easy to remove!
30/12/2020, By Yaks
Easy application
Does the job
28/12/2020, By Hilltop hilly
Clumps a little but applies thin and comes off super easy with just water.
23/12/2020, By Margie
Lovely product. However, I find the brush to big. If it came with a smaller brush it would be great.
Thank you for a wonderful product.
22/12/2020, By Cara
Amazing product. Every time I wear it, I get complimented on my lashes. It is long lasting and great quality.
21/12/2020, By Cindy
I love that this product is vegan and cruelty free. It is my favourite mascara. I love it.
16/12/2020, By Davina
Great non-clumping mascara. Works well and looks great.
08/12/2020, By Candice
Good product, no eye irritation on application but does clump a bit.
06/12/2020, By Bianca
Pleasantly surprised! Great wear and non irritating. Lasts so good and wash of easily. Love it
06/12/2020, By Bianca
Pleasantly surprised! Great wear and non irritating. Lasts so good and wash of easily. Love it
01/12/2020, By Mianca
Such a great mascara! No clumps and doesn’t go off during the day.
Very gentle to remove at the end of the day
21/11/2020, By Nikki
This is the best mascara I have ever used, and I've tried many different types from many brands. It doesn't smudge or give me those racoon eyes (something I struggled with when using other brands) and it washes off so easily. My eyelashes are also looking healthier. A great cruelty free and cost effective product, thank you HG.
11/11/2020, By Jodie
Best I've tried
09/11/2020, By Jessica
one of the best natural mascaras I've found!
07/11/2020, By Kirsty
Lovely masacra. I don't often wear masacra because I have very long lashes but when I do I'm quite fussy. I like how light this is and doesn't make my eyes sore. Very happy
01/11/2020, By Marina
Really a lovely natural mascara. It does what it says.
It separates lashed nicely and gives it a natural but
also a real lift. Bought it 2x and very happy.

28/10/2020, By Susan
Second time I have ordered this product - no clumping and no chemicals
26/10/2020, By Veganschmegan
Definitely recommend this mascara. I’ve used it for years. It is volumising and doesn’t clump.
26/10/2020, By Veganschmegan
Definitely recommend this mascara. I’ve used it for years. It is volumising and doesn’t clump.
25/10/2020, By Mien
Loving it
24/10/2020, By Jillian
All natural with no nasties to irritate eyes
22/10/2020, By Vanessa
I love this mascara, in fact its the only one I now use.
19/10/2020, By Sonia
Great product, easy to apply. Not clumpy at all.
My only criticism would be that it definitely runs quite a lot if wet.
14/10/2020, By Paola
Fabulous mascara for those with contact lenses or sensitive eyes.
No clumping or flaking, just beautiful black lashes.
13/10/2020, By Gifto
Wooow! Exceeded my expectatuons. Was just trying my luck when I bought, but with heavy reliance on reviews and I glad I did.
09/10/2020, By Sally
Amazing mascara! The best mascara I've had in ages, no clumps, it really adds volume and didn't smudge!
09/10/2020, By Julie
Best mascara brush I ever used~ not sticky or glumpy just perfect!
08/10/2020, By Alicia
Absolutely obsessed with this mascara, easiest mascara ever to wipe off when you smudge without leaving residue dark shades. Doesn't become hard and crumbly by the end of the day. Absolutely recommend.
04/10/2020, By Anna
Delighted to find a mascara that doesn't clump on with large pieces. And also happy that its not waterproof (can't bear the sense of plastic eyelashes from waterproof mascara) so it is easy to remove
02/10/2020, By Erika
Update: gave this product a RAVE review in 2019. Since then they have changed the applicator and possibly the formula? The wonderful smudge free mascara now smudges everywhere. I am heartbroken.
28/09/2020, By nashe
i love that its natural
28/09/2020, By AKS
Very nice
26/09/2020, By August
This is a lovely mascara that doesn’t smudge, and being all natural is an added bonus
21/09/2020, By Abi
No more itchy sore eyes! The product itself is great but the packaging could be better.
15/09/2020, By Trinity
Every time I use any other mascara, I get red eyes that are itchy and run all day long. I thought I'd give this product a try and I was not disappointed. It is lovely. My lashes look long, but natural all day long (no clumps). I haven't used it for very long, but so far I love it and would definitely buy it again.
13/09/2020, By Phyllis
Not as volumising as imagines
11/09/2020, By TJ
Great mascara without the nasty chemicals.
11/09/2020, By Kristel
Great mascara, easy to apply, not clumpy. Only downfall is its not waterproof. But i'd definitely buy this product again. Value for money!
09/09/2020, By Petra
One of the best mascaras I have found. Doesn't clump. Easy to remove.
Now I would like to see someone invent a mascara that doesn't come in the plastic container or something with a refill option.
09/09/2020, By Genevieve
Lovely and volumizing
08/09/2020, By Sharon
I use this for my day to day mascara. I wouldn't say it is water resistant and tends to have faded by the end of the day. But it doesn't smudge, and looks nice.
06/09/2020, By Linke
This mascara ticks all the right boxes!
03/09/2020, By S
Instantly volumises eyelashes. Loving this product
01/09/2020, By Candice
Happy with the purchase, thank you :)
01/09/2020, By Clair
Lovely soft product without the chemical haze in my eyes
30/08/2020, By Morgan
Great Volume and can be applied lightly for a natural look.
29/08/2020, By Jeanne
26/08/2020, By Petunia
25/08/2020, By Nabila
This mascara works well for me. I didn’t notice any major difference between this mascara and some of the popular store brands that I used in the past. The only disadvantage is that it’s not waterproof but the fact that it’s natural makes up for for that inconvenience.
25/08/2020, By Shay
Works Well.
25/08/2020, By Bee
I'm not a fan of this mascara. It felt old and sticky from the start and stays wet and heavy long after application. There are way better products of similar ethical values out there, and they typically cost less too. This was my first experience with Hey Gorgeous and I'm not keen to try any of their other products.
25/08/2020, By Bee
I'm not a fan of this mascara. It felt old and sticky from the start and stays wet and heavy long after application. There are way better products of similar ethical values out there, and they typically cost less too. This was my first experience with Hey Gorgeous and I'm not keen to try any of their other products.
23/08/2020, By Rhea
23/08/2020, By Delani
Been trying so many bug name mascaras, all come off under my eyes. Bought this one with zero expectation, and how pleasantly surprised I was! It stays on, no more black marks under my eyes and it washes off easily. Took a day or two to apply it neatly, quite a wet mascara, but now I am a pro with lovely long, happy lashes. Oh and the container is so cute!
22/08/2020, By Barbara
Nice product. I would buy it again.
21/08/2020, By Bron
What a great Mascara! Not clumpy or too think. Highly recommend!!
08/08/2020, By Linda
Just a bit clumpy but cleans off easily and I am just happy using natural, animal friendly products
07/08/2020, By Camilla
Super happy with this mascara. Doesn’t make my eyes itch and cleans off so easily.
28/07/2020, By Penelope
This is without doubt the best mascara I have used, eco friendly or not. I love the new brush as well. Makes my eyelashes look longer and fuller, does not blot and run and easy to remove.
28/07/2020, By Katya
Love this product! Have been using it for a while now. Highly recommend it.
27/07/2020, By hariklia
It doesnt irritate my sensitive eyes. Is non clumpy and really lengthens my lashes. Been on a search for mascara that doesnt irritate my eyes for a long time!
21/07/2020, By Diane
It is a little clumpy, but the brush is good and a couple of swipes does the trick to make my peepers pop. Best of all no bunnies were blinded so I can look pretty.

I am ordering another. Yeah cruelty free!
21/07/2020, By Gerda
18/07/2020, By Krystal
The mascara seemed a bit dry when I received it and it didn't seem that easy to apply it evenly.
16/07/2020, By Lucia
Love this mascara ! Ive tried a quite few brands over the years, and this one ticks all the boxes. I especially like that it is planet friendly and pocket friendly too .
16/07/2020, By Edyta
It doesn't burn my eyes. Great for sensitive skin. But there is not much in the tube, the last time I bought the tubes weren't sealed, it was a bit strange, as if they were sample tubes. But am happy with the product because it's the only one that doesn't burn my eyes.
09/07/2020, By Candy
Awesome mascara. Does not irritate the eyes, and does not smudge. Great value.
09/07/2020, By Catherine
So far this has been the best natural mascara I have used to date. My previous one use to run the moment my eyes started watering and there were many times I looked like a racoon whilst out in public! This DOES NOT happen with this mascara. It's easy to apply and remove, and leaves my lashes looking fantastic!
09/07/2020, By Lynette
Not too sure about this product. Although it does not smudge it is too clumpy.
08/07/2020, By Olive Green
I absolutely love this mascara. Gentle on the eyes and last the perfect amount of time.
04/07/2020, By Bianca
Good mascara, however doesn't really give much volume to be a volumising mascara. Does wash off easily so it's good for every day use.
02/07/2020, By Tammy
Very happy with this product! Would definitely recommend.
02/07/2020, By Arina
It is a good looking mascarra. However it does cause 'dusting' on my upper cheeks after a while.
25/06/2020, By Kirst
Best mascara ever! Goes on beautifully without clumping and stays on all day! Easy to remove when washing face.
25/06/2020, By Meagan
Love this mascara! Best I have ever used. It is not waterproof, but that doesn't change how incredible it is. It feels light on my eyelashes, no clumps and definitely does what it says...Volume for days!!
24/06/2020, By Greenfan
Great product
16/06/2020, By Jess
Fabulous product! As good as, if not BETTER, than any super expensive brand I have used. Goes on beautifully, stays on. Is super easy to wash off, and completely clean. Would recommend a thousand times!
10/06/2020, By Amie
I'm on my third one and it's amazing
06/06/2020, By Lindsay
Great natural mascara!
06/06/2020, By Liezl
Best Natural Mascara! No clumps, no smudging, washes off easily and doesn't burn your eyes :-)
27/05/2020, By Penelope
Absolutely love this mascara, my second tube and I love the new brush shape. Stays on and doesn't run.
24/05/2020, By Elreza
Love that it doesn't smudge and that it makes my lashes look long and full.
17/05/2020, By Charlene
Great mascara!
15/05/2020, By Charlene
I love this mascara!!
08/05/2020, By Paula
Prefer Juice Beauty mascara
04/05/2020, By Catherine
Quickly became my favourite mascara, love it!
04/05/2020, By Sam
Great product
26/04/2020, By Lauren
Only mascara I have tried on FtN and it has become my staple instead of conventional mascaras, but I do find that it clumps a little.
24/04/2020, By Candy
House use
08/04/2020, By Simone
This is a really great product
06/04/2020, By Tanja
This is a great product that I have bought multiple times! I cannot find it in any shop so I am grateful that you stock it.
01/04/2020, By Bhavash
Best Mascara I have ever used. I am not a huge make up person, I am however an eyeliner and mascara person and I've tried countless of Mascaras which I was never satisfied with until I tried this one. Its smooth and leaves no clumps and volumising.
30/03/2020, By Verena
This mascara is a regular addition to my cart. It's great and also affordable!
28/03/2020, By None
This is really a true description of this product... Gorgeous, volumising, pure.... and I'll add beautiful!
27/03/2020, By Gabriella
Was sceptical to try a natural mascara but happily surprised. This one is good for volume more than length. Can be a bit clumpy, but I guess that's when it gets a bit dry.
26/03/2020, By MJ
Lovely mascara, it’s been the one I use for the last 2 years, have tried others occasionally, but this one stays the best natural mascara for sure! Especially considering the price. Doesn’t melt off, doesn’t smudge, doesn’t irritate.
20/03/2020, By Rosalee
I have finally found the perfect mascara! Yay
19/03/2020, By Shannon
Will be my go-to mascara for a long long time. Great consistency, fine for sensitive skin, easy to clean off.
14/03/2020, By Nicky
I was looking for a natural alternative to my make-up collection. I bought this product based on reviews and can say it has not disappointed. It goes on easily, comes off easily and really enhances my lashes.

I was sceptical about the 'volumising' part of the mascara as I have bought other mascaras in the past which didn't live up to the name. I find that it adds more volume than my previous mascara (which I loved).
13/03/2020, By Heleen
I live this mascara! Natural and smooth and affordable
12/03/2020, By Selma
Fantastic mascara. Applies smoothly, easy to wash off and it does not crumble or smudge throughout the day. I am a contact lens wearer with super sensitive skin, and I have experienced no irritation in any way since using this product.
08/03/2020, By Dezzie
This is the best mascara for me, I love that is easy to take off but it doesn't smudge throughout the day.
05/03/2020, By Susan
Enjoying this product!
01/03/2020, By Sandy
Consistently good product, the only mascara that I now buy.
25/02/2020, By Chantal
Great, consistent quality. Moist and good brush - no clumps!
24/02/2020, By Annemarie
This is the first mascara without chemicals that I tried and I absolutely love it! I wondered how it would compare to the bad stuff that I was used to and was pleasantly surprised. I would recommend all girls to change to the good stuff!
24/02/2020, By Megan
Happy with the colour, texture and overall look!
24/02/2020, By Karen
What an absolutely great product!
20/02/2020, By Michaela
I finally found a mascara that is toxic free , doesn’t smudge and applies great .
19/02/2020, By Candice
I have used this product for quite some time and will definitely keep using it. It is easy to apply, lengthens and thickens my lashes and doesn't smudge. I tried a another brand of natural mascara, but ended up giving away after a few uses because it smudged. I'll stick with the Hey Gorgeous one!
16/02/2020, By Liz
Lovely mascara. Doesn’t give me “panda” eyes and doesn’t irritate my eyes. Definitely worth buying again
14/02/2020, By Shan
Makes my lashes very long. Yeah, no allergy to it and doesn't melt off like another I tried. One issue is it's a bit clumpy so I wipe of the excess before applying.
13/02/2020, By Caroline
pretty good and great to know its natural!
05/02/2020, By Cheryl
Love this mascara. Doesn't clog up. Best one I've used so far.
03/02/2020, By Lisa
I love it! It goes on really well, no clumping or blobs, and it stays on really well. I used to use waterproof mascara because it was the only thing that would not smudge throughout the day leaving black around my eyes, but this is even better! Stays on really well, but at the same time easy to get off when you want to remove it.
20/01/2020, By Andrea
I still can't quite get over how voluminous this makes my lashes! And it never smudges and comes off easy as pie with a micromitt. It's like it's there when you want it to full effect and then gone in a tic when you don't. Also ZERO irritation and I have super sensitive eyes. And it lasts for EVER!
16/01/2020, By Cassandra
Great mascara! Builds well - perhaps a bit too well - and rarely runs. Really lives up to the name.
15/01/2020, By Aymie
So impressed with this product! It is truly volumising and excellent quality. I love that it stays on all day long, but is easy to remove with a gentle wash. Would buy again.
15/01/2020, By Sunette
Great product! Lasts very well for a whole day. Removes easily (with facial cloth only). Not irritating to eyes. All round winner ;)
13/01/2020, By Liesl
Hey gorgeous mascara is simply the best mascara I have ever used. It does not smudge and stays in place all day even when I apply it to my bottom lashes. Very easy to remove at the end of the day and I love that it contains no harmful ingredients!
08/01/2020, By Louren
I just bought this. Used it for the first time today and I'm very impressed. Its not heavy or clumpy. It has not smudged and I have mascara on for generally 10 hrs every day. The brush doesn't have very long bristles but it still goes on really easily . I love this product.
05/01/2020, By Catherine
Great product. Have been using Body Shop mascara for years and am definitely swapping over.
03/01/2020, By Andrea
Oh my Goodness - this is the best mascara! I've tried tons and wrote the article on making your own eggscara - this is better and easier.
Mine lasted me almost a whole year (but I don't wear a ton of make-up daily). So excited to be getting new supply. :) Also - it's not in the title but this is Vegan too!
30/12/2019, By valerieK
A really nice product. I did not enjoy the shape of the brush to stat with, but got used to it.
28/12/2019, By Tan
Tried quite a few brands and found that this is the only one I'll stick to! No irritation, or intense burning, the price is much cheaper than the rest and it lasts al day, but also wash off easily. I'll never use any other mascara :)
21/12/2019, By Nixi
It's taken me a while to find a mascara that I like, but so far, I'm extremely happy with this one.
13/12/2019, By Mariska
My favourite! Everything you want in a good for you mascara, it lasts for the whole day, it doesn't smudge-even when you cry, it washes off easily, and it does not irritate sensitive eyes.
03/12/2019, By Jess
Love this mascara! Best one I’ve ever bought and it’s half the price of other brands.
02/12/2019, By Gaynor
Bought this as a gift for my daughter, she absolutely loves it! This will be her go to brand from now on
01/12/2019, By Sami
Although pricier than my normal, I truly love this! Volume and length without clumping. Easy to take off! And best of all it's non toxic
30/11/2019, By Ria
This mascara does what it promises, more volume and thicker lashes. Really enjoying this product!
30/11/2019, By Vicki
Have just started using this product and I am happy with it already!
25/11/2019, By Tanya
Great mascara! makes my lashes look fuller and longer.
21/11/2019, By Yolanda
I've been using this about a month now and it's been great, no panda eyes and no irritation. Goes on really well
21/11/2019, By K
One of the best natural mascaras available. Non-irritating, makes lashes long and dark and is well priced.
21/11/2019, By Charleen
Like it, does as advertised
20/11/2019, By Jess
Loved this mascara for the first little while, all too soon it started flaking throughout the day. By the end of the tube I couldn't get to lunchtime without having to clean under my eyes multiple times. Aside from the flakiness, I thought it was great, but I don't plan on repurchasing.
19/11/2019, By Erika
Second time I've ordered this mascara and will continue to do so. Stunning product!
18/11/2019, By Catherine
This mascara adds length and volume to my eyelashes.
18/11/2019, By Catherine
This mascara adds length and volume to my eyelashes.
17/11/2019, By Jessica
This is my first time trying a natural makeup option, and I am impressed! Goes on thicker than my other chemically brand and it stays on well all day. Not going back; this is great!
16/11/2019, By Anon
No irritation and looks good. Not crazy about the wand form. I've bought this three times. With very sensitive eyes I don't think I'll easily try any other brands. Also stays put even through a run.
15/11/2019, By Heather
I've tried another natural mascara but it caused black smudges under my eyes every time. But this Hey Gorgeous mascara goes on beautifully, stays looking good all day, doesn't irritate my eyes and comes off well with soap and water. It's better than any other mascara I've ever used plus it doesn't have the horrid substances in it!
13/11/2019, By Amz
I'm absolutely loving my mascara. It is such a nice consistency and is easy to remove. I am normally quite sensitive with mascara but have not experienced any issues with this.
13/11/2019, By Candy
Like this mascara very much. It lasts all day without smudging.
13/11/2019, By Suné
Love this. Surprised it lasts me a while since by lunchtime my eyelashes would look normal with my other mascaras. It's not as clunky putting it on as well.
11/11/2019, By SCP
This is such a great mascara, but it makes my eyes water, I have no idea why. So bummed to have to try another brand, as I think it’s a really great product.
11/11/2019, By K
Second time buying this and the wand is now cylindrical (not cone shaped) which is much better. I realised my previous one was irritating my eyes but probably because it was too old, this new one is not giving the same problem so much happier!
08/11/2019, By VERONICA
SO happy with this chemical-free mascara! No chemical smell, lasts the whole day, doesn't smudge.
08/11/2019, By Ellie
Soft, gentle, smooth, glossy.
07/11/2019, By Meg
I love this brand... I have been using their products since they opened. This was my first time trying their mascara and it is honestly better than any big name brands I've ever used (no clumps, great brush, does what mascara is meant to do) and there is absolutely no guilt involved in using it :) happy as always!
02/11/2019, By Lesy
This a repurchase. I recommended it to my best friend who can’t stop raving about it. I mean, need I say more?
30/10/2019, By Candy
I love love love this mascara. I find it's better than most high-end brands on the market.
30/10/2019, By Candy
One of the best Mascara's I have used, I don't have any sensitive eye issues with this mascara. Will always be on my to buy list.
30/10/2019, By Karen
an easy to apply mascara that delivers! it comes off super easily with a face-cloth or even after you wipe your eyes after a good sweat/swim. i don't get skin reactions to it, which i why i sought out a natural alternative product. I am not disappointed!
26/10/2019, By Pippa
I am very happy with this product. It is water resistant and does not irritate my eyes. I am relieved to find a natural product that works for me - this is the second time I have ordered Hey Gorgeous mascara. Also reasonably priced and good value for money.
26/10/2019, By s.j
It causes my eyelashes to clump up too much, I'll try a different natural brand next time
22/10/2019, By MaryJ
Lovely mascara. It dries out quicker than the Dr Hauschka mascara that I used before, but is also way cheaper.
22/10/2019, By Jenny
I love this mascara. Used to use the MaxFactor 200 volume mascara and this one works the same for me, and its cruelty-free! I like that it lasts longer and that it creates long, voluminous lashes
22/10/2019, By Catherine
Although the wand has changed to a simple one, and I'd have kept the previous tapered one, the formulation is lovely. It builds well with multiple applications and I've had no irritability at all. It is also very well priced given the competitive options.
20/10/2019, By Amie
I don't care whether isnt natural or not any more because it just works so well. Best mascara EVER!!
17/10/2019, By Neischa
I love this product:
- does not clump
- does not irritate my eyes
- comes off easily
- does not smear
- very light
and for my first beauty product with no chemicals, I am really impressed.
14/10/2019, By Lauren
Love this mascara - it gives a good balance between volume and lengthening!
08/10/2019, By Tessa
The only mascara I have used for the past 2 to 3 years.
04/10/2019, By Karen
The best mascara I have ever used! It even survives a hot yoga class!
01/10/2019, By Erika
Bowled over! My lashes love the mascara - easy on, stay on, easy off.
24/09/2019, By HP
Finally a "green" mascara that is worth buying! Even better than all those well known brands mascaras that promise longer looking lashes, volume etc etc.
I have found one that actually works and will not buy any other again.
23/09/2019, By Megan
Works well and also comes off easily - don't even need makeup remover, which I love! My ears do not burn when I use it, and it is very light (does not feel heavy and gloopy)
23/09/2019, By Nelao
I love this product already, the first time i used it my eyes where even thanking it. No more red eyes after hours of wearing it. best choice i have made
17/09/2019, By Guinevere
Good product. Wish it was a bit cheaper. Washes off easily and can last all day, but sometimes end up with light panda eyes .
13/09/2019, By Ruth
Its a good product, just didnt last as long as other mascaras I have used. Seemed to dry out quicker than normal. I will buy this again though.
10/09/2019, By Lisa
Love that its natural, and it works really well too! Goes on easily, no clumping.
07/09/2019, By Sandy
This is a great product but I am finding that it dries out quicker than it used to. Have the suppliers changed the recipe??
02/09/2019, By Liezel
I like the brush, but the mascara is very dry.
02/09/2019, By K
My favourite mascara for long, separated, silky lashes.
02/09/2019, By Vanessa
I think this mascara is just wonderful. No clumping and goes on beautifully. Would definitely recommend it.
02/09/2019, By Vanessa
I think this mascara is just wonderful. No clumping and goes on beautifully. Would definitely recommend it.
30/08/2019, By Han
I was literally excited to review this product after using it for the first time. SO IMPRESSED. I don't know what people are talking about regarding the dryness of the mascara and difficulty of using the brush applicator... the texture and consistency of the mascara is PERFECT for helping to push up the lashes and not need to use a trillion coats to get it right. The brush applicator works perfectly fine. I am in love with this mascara. I love that it is all-natural and it seriously does wonders for my lashes and I have struggled to find a mascara that plumps my lashes because they are stubborn in wanting to turn up. I also love how easy it is to take this off at night without pulling out lashes like other mascaras. Use this mascara and also start using the pure black Jamaican castor oil at night on your lashes after taking off your mascara and you will be amazed how your lashes will grow.... amazed.
30/08/2019, By Charmaine
This has been the best mascara I have used - have recommended it to a few people, who are also loving it.
30/08/2019, By Zaynab
This is the best mascara I've ever used. It really gave my eyelashes the lift that they needed without hurting my eyes and never smudged when I needed to wash it off. It just easily slid of my lashes.
30/08/2019, By Henda
Love it. Great look. It is just not as waterproof as I expected but I will continue to use it!
27/08/2019, By Angelene
I've always been a Maybelline mascara fan, until I tried this one. In my opinion, it's better than any mascara I've used before. It lengthens and volumizes so well that my lashes almost appear fake (which it's not!!!). My only concern is that my product appears to be a bit dry, which means it might not last as long as it's supposed to.... regardless, I will reorder :)
26/08/2019, By Abigail
This is my first try at a natural mascara, so I was pretty apprehensive. But so far I am loving it, no smudging, easy application and best of all completely natural.
22/08/2019, By ilovenature
Works just as well as the other high end mascara
19/08/2019, By Kate
Used to LOVE this mascara until they changed the brush shape. Now it's no where near as good and a much drier formula. BRING BACK THE OLD BRUSH SHAPE PLEASE!
19/08/2019, By julie
I absolutely loved this mascara when I first bought it. I have purchased three since then but the brush is different and it dries out very quickly. HG needs to go back to the original formula.
18/08/2019, By Olive
Absolutely adore this!! I never used mascara before cause it always made my eyes burn. And now I finally can with this. Easy to apply, and never leaves blotches.
15/08/2019, By Han
Amazing product. My eyes are quite sensitive but I don’t have any watery eyes when using this mascara.
10/08/2019, By Stevie
Love this mascara - makes my lashes long and doesn't leave me with panda eyes by the end of the day. Doesnt smell toxic like the other popular mascaras.
05/08/2019, By Isi
Very surprised about how qualitative this mascara is. It’s not different to other mascaras by using it. I’m happy to be able to use an organic mascara without loosing on quality. It’s a very good product
01/08/2019, By Anita
Brilliant mascara. Adds volume and length. Does not leave you with panda eyes, but easy to remove at night. I was dubious when I saw the long application brush, but it works perfectly. This mascara is better than any I have ever used, natural or not.
29/07/2019, By Arline
Wasnt expecting much as I am still a little on the fence about natural make up's quality- but really great mascara
Similar to Almay mascara I used to use- it doesnt flake during the day and seems to disappear by the time I wash my face (so maybe good and bad as it might not have staying power? but at least its not noticeable)
24/07/2019, By Daniela
I love that this mascara is toxic free. I have very sensitive eyes and wear contact lenses so finding a mascara that does not cause irritation with my eyes is fantastic! It is also not clumpy and definitely provides your lashes with some volume.
24/07/2019, By Kay
Great product and very soft on the eyes. Doesn't burn my eyes at all even though they are very sensitive. Stays on all day long!
22/07/2019, By J
Nice mascara. Easy to apply and lasts the full day. I haven't noticed any flaking or smudging, and it's easy to remove at night. All around a great product.
21/07/2019, By Robin
Great product! Way prefer it over any mascara I’ve used. Does not go clumpy and is light when applying.
19/07/2019, By Julz
Love this mascara so much but they have changed the brush which makes it difficult to apply!
19/07/2019, By Carolyn
Amazing product - great price and doesn't hurt my eyes. Creates amazing volume and stays on all day!
16/07/2019, By Kira
I have been looking for a vegan mascara for a while, this one is really affordable and does a really great job. It's great value and doesn't burn your eyes, it stays on all day and doesn't smear.
15/07/2019, By No more irratating my contact lenses
Received this as a gift
13/07/2019, By CC
Very happy with this product, both my mom and I have bought it twice and it lasts ages. Love how few ingredients are used as well.
10/07/2019, By Wendy
decent enough but too be honest I find it gets a bit clumpy.
09/07/2019, By Lily
Works so much better than even drug store brands and is really easy to remove.
08/07/2019, By Sanet
Beautiful, clump-free, smudge-free, super long lashes. Doesn't make my eyes tear like most other mascaras. Only negative is that it doesn't last all day. Not sure where it goes because it doesn't end up below your eyes, thank goodness. The lashes are just not as long at the end of the day. Great product though.
08/07/2019, By Carolyn
Best mascara I have ever used! Love it.
07/07/2019, By Lia
I really like the Hey Gorgeous mascara. It doesn’t smudge but removes easily and doesn’t leave lashes clumpy.
06/07/2019, By G
I love this mascara. Stays on all day, does not clump. Does not burn my eyes. Just love it .
05/07/2019, By Elzemike
The product itself is fine but the shape of the brush is not correctly depicted. Its really just an OK product.
04/07/2019, By Paulee
Best mascara. I have sensitive eyes and cannot use any mascara from the shelves. This doesn't burn my eyes like others do. Great product
03/07/2019, By Tatum
02/07/2019, By Celina
i have battled to fine a mascara than does not look clumpy and then irritate my eyes... this one is just perfect; its super light and looks so natural. Just love it.
29/06/2019, By Alexandra
This is a great mascara and doesn’t have that caked on feel.
25/06/2019, By Sally
Best mascara I’ve used!
24/06/2019, By Grace
Absolutely LOVE this product!. I find it to be long lasting (doesn't melt), good coverage, and the brush separates every lash so that you have a gorgeous doe-like look. Love that it's non-toxic too. Thank you for a great product!
17/06/2019, By Jessica
Very nice and doesn't clump.
17/06/2019, By Melissa
Perfect for everyday use and I would highly recommend this for anyone with sensitive eyes.
15/06/2019, By Pascale
It has a very natural look that I love. Makes lashes look longer and darker without clumps. Easy to remove and not too wet or thick on the lashes.
14/06/2019, By Alex
Nice and natural formula
12/06/2019, By Sam
Good product, but it smudges too easily.
11/06/2019, By Giselle
Fantastic! My 4th one ordered! Easy to apply, easy to remove and super looking all day! Its a keeper
07/06/2019, By EL
I used to love this product. But the new brush is awful and it seems with the new brush that the formulation has changed to, its clumpy and the mascara dries out much quicker and doesn't last anywhere as long as it did before. Seriously disappointed and wont be buying again anymore.
04/06/2019, By Tiffany
I absolutely loved this mascara but now the brush has changed and I find it hard to apply and clumpy when you put more than two coats in. I have resorted to using my old brush with the new product. Please bring back the former brush!
31/05/2019, By Elmi
Pleasantly surprised by this product. Easy to apply, easy to remove and easy price tag.
27/05/2019, By Cat
Great natural alternative and at an affordable price! The mascara stays on and has a lengthening effect. Just not used to this shape brush. Perhaps FTN can also include a pic of the brush on the shopping page, as this is a factor for me when buying mascara?
23/05/2019, By Jianine
Easy to apply and to wash off, and doesn't smudge. I have to apply several layers, though, to achieve an "effect".
19/05/2019, By E
I have tried many, many expensive store brands to save myself from smudgy panda eyes. I love this mascara!!! Gentle on the eyes, lasts all day, easy to remove. Almost too good to be true!
16/05/2019, By Jennifer
Looks Good tends to smudge easily tho.
16/05/2019, By Zoe
I love this mascara
15/05/2019, By Lauren
Best mascara I’ve ever used. My eyelashes have actually gotten longer. Not sure if it’s the Argan oil in the product. Definitely a
14/05/2019, By Shavs
This mascara is the best I've ever used; it's the first I've tried that doesn't leave me with panda eyes by the middle of the day! Also doesn't irritate my sensitive eyes - won't buy anything else!
11/05/2019, By Valerie
Lovely shaped brush goes on neatly and washes off well. Will certainly get again
08/05/2019, By Sheldeen
First time using Hey Gorgeous and I am impressed
06/05/2019, By Jen
Goes on easily and, unlike many natural mascaras I've tried, it gives my lashes decent volume and length. Great price, too. My only complaint would be that it seems to flake later in the day, although this hasn't been the case with every application, so this may be a result of me unconsciously touching my face.
28/04/2019, By Jodie
My previous mascara, also claiming to be natural, occasionally makes my eyes itch. I find that this does not and I love the wand. Nice and lengthy
27/04/2019, By Gail
I was concerned that this mascara seemed a bit dry when first used but it has lasted well. Received in December 2018 and still good.
24/04/2019, By Bianca
It's good, but not amazing. If you're looking for a mascara for the day time, this one provides a medium length lash effect with little volume. The plus side to it is that the mascara comes off very easily, I just wish it was a bit better.
24/04/2019, By Charmaine
Absolutely love it!
21/04/2019, By Tshego
The mascara is fine. Good for my very sensitive eyes but it’s not volumising.
14/04/2019, By Jolene
This is the best mascara I have ever used.Applies beautifully and comes off so easy.The brush is amazing and no more eye infections...yay!!!!!! I will never use anything else again.
12/04/2019, By Barbara
Really love that it is a local and cruelty-free product and the applicator brush is quite nice, but unfortunately it does not create the volumizing effect I was hoping for.
11/04/2019, By Tersia
It creates a lot of volume and my eyelashes look super since using it.
I am happy with this product and the only complaint that I have, is that it is not waterproof.
09/04/2019, By Monica
Local, cruelty- and weird chemical-free: I am converted!
09/04/2019, By Lauren
I really love this mascara. It is so gentle on my eyes which can get irritated easily, and makes my lashes look great.
07/04/2019, By TecaraB
This mascara creates a nice amount of volume. It doesn’t cause any irritation and removes easily. Ultimately, good value for money.
06/04/2019, By Wendie
Good natural mascara at a reasonable price. Comes off easily.
05/04/2019, By Cris
I love this mascara - I can wear it every day without developing itchy, irritated eyes. It is the only mascara I use. The only downside is that it tends to crumble a bit when I put it on my bottom lashes, which can lead to dark lines under the eyes as the day wears on. So not for an "airbrushed" look, but perfect for everyday casual use.
03/04/2019, By Nettie
I love this mascara! It gives volume and does not leave lumps on your lashes. This is a product that I can recommend and which I will definitely keep on using in future.
01/04/2019, By Gill
I have been using this mascara for a few months now, and I'm very happy with it. The brush is lovely, and so applies well. It doesn't aggravate my very sensitive eyes. It lasts well, and although it does flake a little during the day, I'm still very happy with it.
27/03/2019, By Ginette
The absolute best mascara ever, love it and will never use anything else. ALL HG products are amazing
26/03/2019, By Maxine
I have been so impressed with this product. Firstly it makes my lashes look full and luscious, much more so than any other mascara I have ever used. I also love the black black colour. It washes off easily as well. Great product at a really great price!
26/03/2019, By Sita
Just bought my second tube - i love it!
26/03/2019, By Sim
This is the BEST mascara - It doesn't irritate my eyes and it makes my lashes look long, full and gorgeous!
25/03/2019, By Claire
Used this for the first time this weekend and it applied so beautifully making my lashes look full and long.
It’s not water-proof which I Love as it’s then it’s much easier to take off. Washed off super easily! Will only buy/use this from now on. And value for money too
22/03/2019, By Lily
Really love this product. I have very sensitive eyes and this product does not bother my eyes at all. Totally a forever will use product.
21/03/2019, By Eve
So far, so good! It looks extremely natural (you probably won't get a very dramatic look unless you use lots of it), doesn't clump, lasts long but it is NOT waterproof at all. I used it 2-3 times so far so I'm hoping that it won't dry out after another few uses like other reviewers said.
19/03/2019, By Marjorie
It is a light weight mascara but is flakes and smudges during the day.
15/03/2019, By LJP
The wand makes application very impractical and found that the mascara smudged easily during wear
14/03/2019, By Sita
Best mascara I have ever used
13/03/2019, By Jenny
Don't believe mine had 30ml of product in it, it was used up in no time and I have short, fine lashes. Found it was dry after a short while, and it does smudge. It doesn't last very long.
12/03/2019, By Lalie
At last... A mascara that lives up to its promises.
12/03/2019, By Jacqui
I like that this mascara looks naturally fine and doesn't clump like most mascaras I have had.
11/03/2019, By Marcelle
Love Love Love this mascara. Very well priced and gives tons of volume.
09/03/2019, By Lucinda
Best Mascara Ever!! I bought this product last October, use it daily and it is still going strong. I am travelling overseas soon, for a few months travel, with just a carry on bag and this is my must-have item. I spend about 3 minutes on my makeup, just apply bb cream and mascara and with the incredible volumising effect of this mascara my eyelashes are thick, lush and the best is its all natural and organic.
05/03/2019, By Clair
This is my second purchase. The brush is cone-shaped this time and the tube hasn't cracked like the last one.
I still find dry flakes falling off during the day.
05/03/2019, By ValerieK
Very nice natural product. Not a big fan of the shape of the brush, but I gather I'll get used to it. Glad I changed. I wonder if they could do a waterproof version for the holidays.
28/02/2019, By Lisa
Really excited to use this cruelty free product! The applicator brush is great and the product is both volumising and smudge-free . Only downside is that the product is a bit on the dry side, not too sure how long it will last before it becomes too thick to apply?
27/02/2019, By Tammi
I was so excited with this mascara which is well priced and works really wel BUT, after about 3 weeks it got dry and clumpy. Still lots of product in the tube but, not great to use anymore. Disappointed
27/02/2019, By Erika
Looooove this mascara! Easily comes off too.
25/02/2019, By Veganshmegan
Hands down the best natural mascara I've tried! The applicator is fab and it really is volumising. Good price too
25/02/2019, By Cat
The brush is a great shape and the product builds very well.
22/02/2019, By Jess
This is the best mascara I have ever used. Plus, it’s vegan and cruelty free!
18/02/2019, By Tracy
Loving this mascara. Easy to apply, no clumps and yay for supporting local :D
14/02/2019, By Mollize
Really great mascara! This is my third purchase. It really does not smudge.
06/02/2019, By Nikole
This mascara is incredible! No clumping and gentle on sensitive eyes!
04/02/2019, By Christine
I've been very happy with this product; I just changed over initially because I couldn't get my usual brand but I'll stick with this one. It works just as well as mascara from large cosmetic companies with the added bonus of it being a local company that is "Earth-conscious" as they say.
31/01/2019, By Lorraine
Simple gorgeous. It is not often I use the new wand with mascara, as I always find they put too much mascara on in one go making it clumpy. I just love this wand, perfect for corners and bottom lashes. So far it gets my approval
30/01/2019, By Harper
This is strangely the best mascara I have used, natural or not. Have bought it twice. I'm amazed by it. It does flake off a little during the day (like any mascara would) but just doesn't smudge under the eye making you look like a racoon.
29/01/2019, By Sandy
This is the second time I have bought this product - excellent value for money - works well - no smudging!
28/01/2019, By Trixy
happy with the mascara and it lengthens my lashes
27/01/2019, By C
Fantastic product - very happy and love that it is eco-friendly
22/01/2019, By Tarryn
Definitely a favourite! A little bit clumpy, but easy enough to brush out. Love how it doesn't smudge underneath my eyes during the day - also gives great length!
17/01/2019, By Bea
I was very impressed how the mascara doesn't rub/smudge against my brow bone over the course of the day, but I did find it to flake quite a bit. Definitely feel better wearing this as daily makeup as it's natural. But for real volume for a night out, I'll still be applying the cosmetic counter brands...
16/01/2019, By Kim
I simply adore this mascara. It lengthens and volumizes my lashes like no other mascara on the market and it doesn't clump your lashes. I highly recommend this mascara. Thanks, FTN!
16/01/2019, By Amy
Awesome product for sensitive eyes. Gives tremendous volume with one coat.
16/01/2019, By LateBloomer
Very happy with this mascara. It is natural, vegan and made in SA, and it works well! Not sure what more you could want. Highly recommend :)
08/01/2019, By LJP
Big plus that is more natural than your standard mascaras but it is very light and the wand takes some getting used to
04/01/2019, By Gabby
Great natural masacra, dries quickly adds good volume. My eyes still feel bright and fresh after a whole day
03/01/2019, By Megan
I have very sensitive eyes, but this mascara is great, no redness or itchy eyes.
The wand is not as per the picture though, its a pine cone wand that takes a bit getting used to if you're used to a straight brush. But it really works great and not clumping.
Best look is with two coats - bit it's very light so you're eyelids don't feel heavy afterwards.
31/12/2018, By Liza
My favorite toxin free mascara. It gives me thicker lashes and washes off easily. I have tried many others but this one stays my best
30/12/2018, By PB
I’ve never had a mascara that doesn’t give me the “Panda” look, until I tried this one I’m buying it for my daughter too...
28/12/2018, By CA
Brilliant! And love that it is earth-friendly
28/12/2018, By karin
I am still getting used to the brush, I wish it was a different wand.
it very gentle on the eye, I would have preferred more dramatic lashes.
28/12/2018, By Sindy
I stopped using store bought mascara years ago as I had allergic reactions to it. Once I found out there were natural alternatives I bought this one from FTN and I haven't been disappointed one bit.

FTN you are the best!!!
25/12/2018, By RS
Love the minimal and safe ingredients in this good quality product. Oh and the price is just right.
22/12/2018, By Nicky
This product is smudge proof and lasts all day. The price is great too!!!
15/12/2018, By Tessa
The only mascara I will ever use. Been using it for a little over a year now. xoxo
12/12/2018, By Sita
Love it! Stays on all day & is super black. Also have no struggle getting it off like other mascaras!
07/12/2018, By claudia
Perfect lashes- long lasting- good ingredients and price
07/12/2018, By Nicolette
Loving this mascara, no more red and itchy eyes for me :)
06/12/2018, By Alex
Although I like the minimal and natural ingredients, and being vegan, I find that the mascara becomes old, dry and clumpy within a few days of using, every time. Also definitely not water resistant as advertised.
06/12/2018, By Alf
My eyelashes are long and seriously straight, so most mascaras leave black rings under my eyes This mascara stays put all day. Fantastic product
05/12/2018, By Livia
I've been using this mascara for a while and I really love it. Finding cruelty free products that's worth buying, is difficult. But this product is awesome. Also love the new improved brush alot!!!
04/12/2018, By Hilary
Love this mascara, not clumpy and easily applied. Great that it is animal friendly as well. Great when used with eyelash curler as advised on the container.
03/12/2018, By Elma
Saw great reviews and thought I would give it a try. I didn't had high hopes as it is natural and natural make up usually do not live up to the same standards as store bought cosmetics, but I am pleasantly surprise at how good this work. It does clump a bit but I like the look, It builds very easily and I love the wand. My eyes usally itches after I applied mascara but have not itched yet. Very happy and will most definitely repurchase this. The price is not bad either. Happy Happy
03/12/2018, By Karen
I love this mascara. I still have about 4 mascaras lying in my bag (which I bought from well-known stores) and have been struggling to get the right one. At last, a mascara that is faithful to nature and works wonderfully!
30/11/2018, By Lize
The best mascara I've tried! Although the angle of the brush takes some getting used to initially, it goes on nice and thick, keeps well and doesn't irritate my eyes. Great product
28/11/2018, By Ansone
Used a few times now. Happy with this product!
27/11/2018, By Naledi
Am impressed very happy
25/11/2018, By sam
This is the best mascara I have ever used. Dark and makes lashes long and thick. Doesn't clump and lasts all day. The brush is such a pleasure to use. However, I get a headache at the end of the day so I think I may be allergic to one of the ingredients. Sadly I will have to revert to the previous one who's brush made a big mess. Really disappointed.
22/11/2018, By Jacky
I have sensitive eyes and this product is perfect for me. Love the brush and the application!
22/11/2018, By Gretch
I'm really enjoying this mascara. Applies easily, just need to wait a bit for it to dry, but otherwise no problem
22/11/2018, By Robyn
Love it, and I really like the applicator - it gets to the shorter lashes towards the inside
22/11/2018, By Carolyn
Just love this product, easy application, doesn't clump and really good if you are sensitive to anything chemical. And what an awesome price
19/11/2018, By Melissa
One of the best mascara's I've used. Leaves lashes long and thick. And a second coat for that extra wow-factor.
18/11/2018, By Michelle
Best mascara ever! And the wand is so big, I'm sure it applies better than other mascara's!
14/11/2018, By Carla
I'm so happy I found a natural mascara that works.
12/11/2018, By Landé
A winner for me! Definitely a keeper in my 'clean' make-up bag! Thanks
12/11/2018, By Cayley-Jade
Converted to this from maybelline (animal testing) and really enjoying it so far. "Christmas tree" shaped brush takes a little while to get used to but I actually like the pointy side for getting into the corners. It lasts well during the day but when I get home and start touching my eyes it gets a bit crumbly and I end up rubbing it off. It doesn't irritate my super sensitive eyes at all. I would definitely recommend it to others
11/11/2018, By Zon
Hey - this truly is a GORGEOUS mascara!
10/11/2018, By Tracey
Love it - as good as any brand I have bought and so gentle, never irritated my eyes!
08/11/2018, By KateWS
I really like this mascara for everyday use! The initial use doesn’t come out too thick or clumpy, but can be added to to get more volume. I’m usually allergic to most mascaras and this one has yet to be a problem!
06/11/2018, By Danielle
I wanted a natural mascara but this one flecks off all day long, getting into my eyes and irritating them. So might as well just go for a conventional one that at least doesn't flake off.. Also its not at all water resistant, so please don't advertise as such. I think the quality must vary batch by batch because some people love it and others hate it; very inconsistent. Other than that, it is quite volumising when 5 coats are applied
04/11/2018, By Lee-Anne
Very dry.
04/11/2018, By Lee-Anne
I’m not sure why this product gets so many great reviews. The mascara is so dry and clumpy. Looks as though a 5 year old has applied my mascara, the quality is that terrible. Not sure if I was sent a bad/old batch. Very disappointed.
02/11/2018, By Sarah
So impressed with this Mascara, i bought it for my daughter who is allergic to most brands, she loves this one, i tried it and well.....I have been sneaking into her room every morning to borrow it, so here i am buying her a replacement and one for myself.
01/11/2018, By K
This is the best natural mascara I've tried. Dark, slick and smooth. Sensible shaped brush.
01/11/2018, By Charlene
This is such a great mascara, can clump so you need to apply carefully but I have not experienced raccoon eyes with it and no burning eyes like with many other mascara!
31/10/2018, By Michelle
Love this mascara and dont mind the brush shape at all. Excellent price too!!!
29/10/2018, By Susie
Lovely product, love the smell and gentle on my sensitive dry skin. My only complaint is that it doesn't always clean my foundation off!
28/10/2018, By Vanessa
I did not experience the mascara to be as volumising as advertised. It does not smude throughout the day and is easy to remove, but I would have liked more volume.
25/10/2018, By Shana
I bought this and am a fan
24/10/2018, By Alice
Lumpy, but lovely brush. Not my favourite at all.
24/10/2018, By Kel
I don't really like the shape of the brush (its like a christmas tree shape, not sure what its called) and it does get quite crumbly especially when you put it on thick. But other than that I'm very impressed, doesnt leave a chemical haze around eyes or irritate the eyes and I'd rather support a small local/more natural company :)
22/10/2018, By Nadia
This is probably the best mascara out in the market. So much better than store bought. It does not irritate my sensitive eyes. Very easy to apply and looks amazing! Washes off easily too.
22/10/2018, By Megs
I have to update my review. This is the best mascara I’ve used. I love it
19/10/2018, By Penelope
I really love the shape of the mascara brush. The Mascara, I found doesn't smudge like other brands I have used, does volumize and there is no eye sensitivity! My new favourite ;)
15/10/2018, By Victoria
Absolute best Ive tried!
15/10/2018, By Inge
Doesn't clump, applies and removes easily, affordable!
15/10/2018, By Kelly
Very impressed with this little magic wand. No panda eyes all day and comes off so easily. It applies easily and evenly. Must have!
14/10/2018, By Janine
Excellent mascara. Smoothes on nicely without any lumps but what impresses me the most is that it doesn't get flaky when it's dry. Stays on the whole day and is also easily removed. Gentle on the eyes too! Nice packaging.
10/10/2018, By Sandy
Good product that cleans off easily but doesn't smudge under the eyes. Easy to apply, doesn't irritate my eyes and very reasonably priced. I would recommend this mascara.
07/10/2018, By Gemma
LOVE this mascara! I don't know how but it works so well, comes off so easily and doesn't irritate the eye at all! It's a miracle mascara.
05/10/2018, By Struan
My wife has numerous allergies and recently her makeup has started to irritate her skin too. She was skeptical about trying natural makeup because it usually over promises and under delivers. She says this needs a few coats but it doesn’t clump or irritate her eyes
04/10/2018, By Julz
It definitely lengthens my lashes more than thickening them, but at least it doesn't irritate my eyes. The wand is a little awkward to use as it's shaped like a christmas tree.. It's also not at all water resistant. I don't mind it but was under the impression it was water resistant. Overall I really like the natural formula.
27/09/2018, By Marcelle
It works quite well when it comes to lengthening your lashes, but doesn't do much for thickening them up. I already have quite long lashes so it only really enhanced their length more - but considering the price and the ingredients, I would probably buy it again.
27/09/2018, By Michele
This is the second tube I've bought. While the product is great, I'm not keen on the new brush. It's like a big Christmas tree and the wide part that catches the outer eye keeps getting my skin. Luckily I have the old tube, so I'll just wash the brush and swap. Not sure why they changed the wand. It's really bulky.
27/09/2018, By Colleen
I'm so happy with this mascara. It doesn't burn my eyes, doesn't flake and is very easy to apply and remove. I will definitely by this again.
25/09/2018, By Melanie
Very nice mascara. I find the quality better than Maybelline, as it doesn't smudge. The brush is the only reason for 4 leaves instead of five. It's triangular shaped and makes it a bit difficult to apply.
23/09/2018, By Chantal
Disappointed as although the brush is a great shape and firmness, I need to apply numerous layers before it is effective. Still prefer my previous mascara.
21/09/2018, By Nadia
Really impressed with this product, much better than expected.
Laat nie my oe jeuk nie, geen swart kringe onder my oe laat in die dag nie, sal dit defnitief aanbeveel
19/09/2018, By Tiffany
This is an absolutely fabulous mascara - it rivals any 'traditional' brand. Initially it was a bit thick, but after a week of use the consistency was great. Really lengthens lashes. My beautician even commented on my lashes. Won't go back to my other organic mascara!
17/09/2018, By Maria
Smeer maklik aan. Hou van die vorm van die borseltjie, dit vergemaklik die aansit van die maskara in die ooghoeke. Smeer nie. Geen irritasie van die oë.
15/09/2018, By Joy
Lovely and light! First mascara that hasn't made my eyes burn, works well.
14/09/2018, By Jemma
What a great product! Minimal ingredients and cruelty free. It comes off easy when I wash my face which is great. It is also great value for money
11/09/2018, By Adele
It has not been put through it's paces during the HOT West Coast summer, but no panda eyes and really easy to remove. I'm impressed!
10/09/2018, By Cheryl
Put on first coat and then wondered where my eyelashes had been all those years! First natural mascara that really works. And so easy to remove.
10/09/2018, By Laurine
Great product, applies evenly. Will be buying this again.
10/09/2018, By Claudette
Very happy to have finally found a mascara that doesn't irritate my eyes as I am allergic to all the others I have tried previously. It applies well, although it does clump a little. I definitely it recommend to those with extremely sensitivity to make-up products, works like a bomb :)
07/09/2018, By Tammy
I buy it for my daughter, who loves it. I tried it and am swapping my old favourite now for this brand as well. Amazing pigmentation, adds volume without clumping and lasts all day.
02/09/2018, By Alessia
I'm so satisfied with this mascara - it's got great pigment, doesn't clump up and never smudges.
30/08/2018, By Piera
This is the only mascara I will buy from now on. Doesn't burn or irritate the eyes; stays put and very reasonably priced.
30/08/2018, By Ginny
I cannot say this enough guys ... this truly is the BEST mascara on the market. Especially when you're all for cruelty free make up. Thank you Faithful to Nature for stocking such awesome products.
29/08/2018, By Karien
later in day tiny pieces of mascara on cheeks (otherwise would be great)
29/08/2018, By Organic_love
Great natural product. Doesn't run which is a big plus
21/08/2018, By Mollize
It is the only mascara that does not smudge or make black smears under my eye in the middle of the day!
18/08/2018, By Sue
very, very happy with this mascara. Have binned my others, and will, in future, only be using this one. Easy to apply, easy to remove, nice, natural life to my eyelashes. Thank you|Faithful 2 Nature, for sourcing another brilliant product.
14/08/2018, By Fran
It's good - struggle a bit with the shape of the brush, but satisfied.
14/08/2018, By Estelle
I love it! The best.
14/08/2018, By Carmen
Will never use another mascara again!
14/08/2018, By Lynne
Really great product. No black eyes - until you wash it off but it cleans off pretty well.
14/08/2018, By Donna
Nice thick brush that tapers down, so no clumps. Great for my sensitive eyes, no burning at all!
12/08/2018, By Brynna
Love it! Natural, stays on through the day and comes off easily when I wash my face.
12/08/2018, By Elmonix
I have sensitive eyes and struggle to get makeup that doesn't leave my eyes watery and burning! This product however is great and my eyes are happy!
12/08/2018, By Mieks
What a fabulous mascara - goes on beautifully with the great tapered applicator, no smudging during the day (a big plus for me as all other mascaras give me raccoon eyes by lunchtime) and super kind to my contact lenses! And the fact that my lashes look wow, is just great!
09/08/2018, By Tarryn
Great Mascara, will never change. The only part I battle using is the tapered/cone shaped applicator. I do prefer the straight one but it will not stop me from buying this!
08/08/2018, By Gina
Best organic mascara yet. Amazingly, it comes right off under running warm water. No more makeup remover and cottonwood pads to stress my sensitive eye area! Will be sticking with this product.
06/08/2018, By Candice
Wonderful mascara, all round. AND affordable!
06/08/2018, By Carmen
Lovely product that doesn't irritate my eyes or make clumps, super happy!
04/08/2018, By Marni
My favourite mascara of all mascaras I have ever tried. Doesn't smudge under your eyes during the day. Gives plenty of volume and washes off easily with normal cleanser.
03/08/2018, By Xanthe
Lovely light but effective mascara, funnel shaped brush to get into the smaller edges of the eye. Applies to eye lashes individually and doesn't clog.
31/07/2018, By debi
my yardstick for mascara is how easy it is to get off, and this one is fabulous. no product needed to remove it, just warm water and a cloth. perfect for me.
30/07/2018, By Aj
One of the best natural mascaras I have used since ditching the chemical laden ones.
30/07/2018, By Ilaria
so happy to be using a healthy works!
24/07/2018, By Mia
Perfect for sensitive eyes, it’s a very gentle formula. But it can be quite thick and look clumpy with more than two light coats. Also wish the wand was different.
19/07/2018, By Malz
Bought this as a gift and my sister loved it!
18/07/2018, By KAREN
Bought this based on the excellent reviews! This mascara is AMAZING!
Can't believe I am just discovering this now! My new favourite mascara, make lashes look amazing!No "panda eyes" just thick luscious lashes:)
13/07/2018, By Danya
I like the formula - it applies smoothly and easily. I would prefer a thicker brush as opposed to the spiral one.
10/07/2018, By Daphne
Great, doesn't smudge as much as all the other natural options I have tried so far
09/07/2018, By Tiahnah-Leigh
I wrote a really good review of this mascara as I was so happy when I got it. However, two weeks later and it has already gone lumpy and no longer gives me the thin, neat individual lashes it did. Instead, my eyelashes look clumpy. Really really sad if this mascara only lasts two weeks after opening :( The price and colour and look were all great. Super bummed it hasn't lasted - the search for a good, cruelty-free mascara continues...
08/07/2018, By Kathryn
Lovely. Don't regret buying it
03/07/2018, By Maryke
Very NICE!! No irritation (I'm a contact lense wearer) and almost no flaking later in the day. Would definitely buy this again.
03/07/2018, By Nicole
Great mascara! And it's all natural! The brush is also nice.. applies well and gives the voluminous look!
03/07/2018, By Nicole
Great mascara! And it's all natural! I like the brush too..
30/06/2018, By Ruth
Will buy this again. What a great product. I like the brush shape, consistency is not too sticky but coats lashes nicely and wears well. Easy to wash off (too easy maybe - don't cry if you're wearing this!) On occasion perhaps a little flaky once dried, but never to the extent that you need to wipe off flakes to prevent looking silly or reapply because it's gone.
30/06/2018, By Vicky
Love the formulation, not sticky or flaky, but I would prefer a "fluffier" brush as opposed to the spiral one for a better application as lashes tend to clump.
29/06/2018, By Alison
This is the best mascara i've purchased in a very long time - it's amazing!
28/06/2018, By Anastasiya
Very good quality mascara with comfortable brush. The things in description about its application is all true - it makes eyelashes thick and easy to apply. I was pleasantly surprised and will recommend this mascara to all my friends.
27/06/2018, By Tiahnah-Leigh
Really like the eyelash brush this mascara comes with as it defines my eyelashes separately and adds length. The colour is also a lovely dark black. It comes off very easily, although has not smudged unless in contact with water. Definitely a new fav!
26/06/2018, By Cat
I was not convinced this mascara would be any good because sadly healthy make options generally are not great. I was wrong. Great mascara doesn't smudge and comes off easily
18/06/2018, By Giselle
Good product! Dry easily and remove easily!
18/06/2018, By Nicola
I love that I can use natural make up daily! My lashes feel nourished and happy. No problem to remove!
18/06/2018, By Maureen
Been hunting for a vegan and cruelty free local mascara for a long time now and decided to risk buying two to get another one free. Am not disappointed. One coat and my 70 year old lashes look longer than with my previous mascara bout n the US. It isn't flaking, giving me panda eyes etc. Would love for it to also be in brown (wish wish!).
08/06/2018, By Lesley
My lashes never looked this good - fist layer is inthusiasm mascara for fullness and second layer hey gorgeous for length. Love my new lashes thanks to these two fabulous brands
06/06/2018, By Clare
I have used this product only twice and I am already so impressed! Love the formula - it doesn't irritate my sensitive eyes. And the brush really plumps my lashes. Love, love, love!
06/06/2018, By Clare
15/05/2018, By Karen
I guess it's going to take me a while to get past my mindset that organic products don't deliver. Was hesitant to switch over to a clean mascara. But this one is better than anything I've ever used before. Coats the lashes individually. Layers up nicely. Am a convert.
07/05/2018, By Wendy
Easy to apply, definitely makes lashes look fuller and longer. Early days for using this product, but so far very happy with it and it is all natural.
23/04/2018, By V
The mascara is easy to apply. It adds volume and length. It comes off rather easily - don't know if its good or bad.
23/04/2018, By Andrie
Eyelashes don't stay up from this and it is a bit flaky. However, it's great because of it's natural ingredients.
08/04/2018, By Ginny
Makes my lashes look thicker and fuller than other brands. Love that it's all natural & I finally found a luscious mascara.
08/04/2018, By Mary
Affordable and easy to apply mascara. Does what it says by adding volume and length. Will definitely be buying again
03/04/2018, By Sam
Love this Mascara! I used to be a MAC addict before becoming a Greenie and I can honestly say that I truly prefer this Hey Gorgeous mascara far more than any MAC variation I've tried over the years and for half the price. Can highly recommend and will definitely buy this again.
02/04/2018, By Stephanie
The best thing about this mascara is that you know it hasn't been tested on animals. It applies easily - just wait a minute or two for it to dry before touching your lashes. It must be a popular mascara as I had to wait for it. This mascara is a good price. I'm very happy with it.
26/03/2018, By Steph
I am already on my second tube of this mascara. It is the best one I have ever used and I will recommend it to everyone looking for a fantastic mascara.
24/03/2018, By Nicky
This mascara is wonderful. Dries fast as advertised, doesn't clump or smudge. Remains clump free even if you apply a second layer. I just found that it was out of stock often when I was trying to place my first order of this.
23/03/2018, By Verena
Very happy to finally find a non-clumpy natural mascara as well as a decent applicator. So far, I am very happy with this product and this will be my new go-to mascara.
18/03/2018, By Candice
I am so impressed with this mascara! I wasn't sure if a natural mascara would perform as well as commercial ones, but I think this one is as good, if not better. I used to use 2 different mascaras to get the effect I wanted, but this product does it all - lashes look long and defined. A couple of coats give more volume. It is also easy to remove. I love this product!
18/03/2018, By Mireille
Simple packaging, amazing product! Glides easily onto eyelashes coating every strand, last's all day, and at night its easy to remove!
Finally an amazing, affordable (vegan) mascara! Will definitely be buying this in future! :)
14/03/2018, By Melissa
Goes on easily, very little clumping and lasts well.
12/03/2018, By Pippa
This is a great product, which I'm thrilled to have found. The only small detraction is that it does sometimes smudge initially, but in comparison with other products I've used, it is a minor problem.
11/03/2018, By Barbs
I have been using Hey Gorgeous face creams so decided to try the mascara - totally sold on this range now. Mascara is fantastic on my sensitive eyes and both lengthens and thickens my lashes.
10/03/2018, By Sonja
I love that this product is toxin-free. Creates a long lash effect, but after a few hours it does leave a few flakes/ crumbly pieces below my eyes (but this is a problem I tend to have with most mascaras).
09/03/2018, By CLG
Lovely long lashes, works well. Easy to remove and no flaking or panda eyes after a long day or after washing. Nice, nice, nice!
06/03/2018, By SunStar
Love this mascara! Really does give you long lashes. No more itchy eyes, no flaking. And yes, perfect for contact lens wearers.
02/03/2018, By Amy
Well, it works as well as any mascara and isn't too expensive - at MAC a similar one would probably cost over R250..
28/02/2018, By Tracy
Very happy with the mascara! It makes my lashes look amazing and lasts all day but still comes off easily at night. Very happy with the price as well.
21/02/2018, By Jessica
This Mascara is amazing! I used to get dry and my eyes would sting at time before i started using this - i now realise that this may have been from my mascara because I no longer have this since using this! They arent lying when they say volumising!
19/02/2018, By Karen
Love it! No more tears. Great using a product knowing it is soft on the eyes. Looks pretty as well!
16/02/2018, By Ashlea
Great for everyday wear. A bit thicker than previous mascaras I've used but works wonderfully
16/02/2018, By Jeannie
Lovely product and gentle on sensitive eyes too! Great service as always, thankyou!
11/02/2018, By Joanie
No itchy eyes, feels so comfortable and natural! Does not leave residue or wear off after a long day. No dark circles under my eyes after a shower. Quick drying and looks great
10/02/2018, By Michele
I've only applied this once so far, but straight away I was very happy with the volume and length it gave my lashes. It also seemed to come off easily enough at the end of the day. Love that I now have a all-natural mascara!
06/02/2018, By Eva
It does what it says it does. And it doesnt irritate my eyes or go crumbly when it dries. Easy to work with and the packaging is nice
05/02/2018, By Andri
My lashes look longer and fuller
05/02/2018, By Jennifer
Mascara works great for an all natural product. Highly recommend!
05/02/2018, By Anneen
I am really happy with the mascara. It lasts all day without running and doesn't seem to irritate my eyes.
02/02/2018, By Shannon
Works better than anything I’ve tried
29/01/2018, By Steph
This is the best mascara I have ever used! It is perfect in every way. Will re-purchase again and again!
24/01/2018, By Carissa
Works like magic. I can't believe how long my lashes look after applying it. This is the best natural mascara I've ever used. Love it!
18/01/2018, By Chantelle
Very happy with this mascara it lasts all day and is very easily removed :)
18/01/2018, By Kat
Loving this mascara! Probably the only mascara I've ever used where one layer really provides the look of two layers: full, dark and long lashes. Stays on all day and is easily removed with 1:1 ratio of coconut oil/jojoba oil and water as natural makeup remover.
09/01/2018, By Christa
Beautiful product, no burning of the eyes, makes your lashes look longer, no running and easy to remove with eye make-up remover
22/12/2017, By Clair
The best thing about this product is that I don't feel that chemical haze around my eyes as I did with other mascaras.
Good, thick black lashes.
Only problem is that little dry pieces crumble off and sit below my eyes through the day. The brush had a ring around it with no bristles. Not sure if it should be like that.
05/12/2017, By Ilze
I've used other natural mascara's which were very good, but this one tops it all and at this price - it's a winner! It stays on, even after a run, adds plenty of volume to my lashes and it's not irrating my sensitive eyes at all. Can't recommend this product enough!

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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