A belief in the power of imagination led to the birth of “Shrinivas Sugandhalaya”. In India, scents and rituals co-mingle every day. In a land where the power of scent is indisputable, the Late Shri K.N. Satyam Setty, the founder of “Shrinivas Sugandhalaya” decided to imagine a world of scents for his Love & Passion. In the year 1964, he established a small incense manufacturing unit, by understanding the ancient way of making incense with various fragrances, particular interest to him was a practice used by monks in medieval times whereby the key incense ingredients were incorporated and massaged into a special container resin which was then hand-rolled into incense. This technique called “Masala” or “Flora” incense became the prime driver of production at Shrinivas Sugandhalaya (the other technique, known as “charcoal” incense literally involves dipping the unscented stick directly into the ingredient mixture). Over the years, “masala” incense has established itself to a global audience as lasting longer and stronger than its “dipped” counterpart and Satyam Setty became the contemporary “King of Masala Incense”. Satyam Setty was a keen innovator and used his power of imagination to evoke powerful moods through his recipe blends. One of the best blends from the house was the “Satya Sai Baba Nag Champa”, which is the most sought-after and commercially successful masala/flora incense blend across the world.