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Pure Beginnings Toothpaste Fresh Mint

Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings Toothpaste Fresh Mint
174 reviews Add review
  • 100ml
CPTIn stock, 92 items available
JHBIn stock, 69 items available

The natural and healthy way to care for your teeth and gums. Pure Beginnings toothpaste contains xylitol, which has been shown to effectively reduce tooth decay by preventing the growth of the bacteria Streptococcus mutans - a "nasty" that causes dental cavities.


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  • Apply a small amount to the tooth brush.
  • Brush teeth morning and night, preferably after meal times.
  • Spit and rinse.


A note about Sodium Lauroyl SarcosinateInformation on ingredients change all the time and for this reason we sometimes have ingredients permitted in products that are starting to attract negative attention – this does not mean however, that they are a problem, just that there are data gaps. Sodium Lauroyl Sarcosinate is one of those ingredients. This is what we know about it – to use it or not to use is your call. Sodium Lauroyl Sarcosinate is approved by Ecocert, and is also approved in the new COSMOS organic standard. The ingredient is sulphate free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating. The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer. Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed ( Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating orsensitizing, although as stated above, it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with. It has an EWG rating – the rating is 3/10, primarily due to data gaps.

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Overall Rating
4.6 out of 5 stars from 174 reviews

166 out of 174 people would recommend this product

03/04/2022, By Telsa
This toothpaste is the best! I am however, extremely disappointed that it is now being packaged in an cardboard box. Please do away with the packaging - it really isn't necessary and completely goes against the idea of being environmentally friendly.
02/04/2022, By Guevara
Unfortunately I don't like the texture of this toothpaste. It doesn't seem to dissolve properly - most of it stays in the toothbrush.
03/01/2022, By Susie
I am impressed! It is so difficult finding a decent, basic toothpaste, without toxins, chemicals and other unfriendly 'stuff', but I have just found it. And it is made in SA, not in China, India, Poland or wherever else we feel the need to import from. It's great, cleans teeth really well, leaving a fresh taste in the mouth. Will buy again
06/07/2021, By Autumn
My kids have now graduated from the children's vanilla mint to this one. They LOVE it! And I love that you get more toothpaste for the same amount of money!
02/07/2021, By Rose
Nice minty taste, cleans well
06/06/2021, By Theresa-Anne
I enjoy it’s minty freshness.
03/04/2021, By Anelda
Amazing toothpaste!

It cleans well and love that it doesn't leave an after taste!

Definitely recommend this toothpaste!
16/03/2021, By Eldine
My kids actually LOVE this toothpaste!
07/02/2021, By Rudolph
I've been using Pure Beginnings Fresh Mint toothpaste for years now and cannot even imagine going back to the awful stuff I grew up with. The taste is very subtle yet minty fresh so very easy to get used to. If you want to try out alternative toothpastes, this is definitely the best product to start off with. Once you get used to Pure Beginnings toothpaste the "normal stuff" tastes like washing powder!
04/02/2021, By Piglet
Pleasant taste and consistency. Not to sweet or peppery. Foams but not excessively. Would be nice in a metal tube but that would push up the price. What about a large bottle with a pump top, so one can buy in bulk and use less plastic?
03/02/2021, By Sherele
Was a little skeptical of natural toothpaste but this one is amazing. The taste is fresh and clean, but not harsh. And it's safe to swallow and has no nasties.
24/01/2021, By Jenn
This paste smells (and tastes) great but doesn't leave that yukky burny sensation in your mouth like commercial brands. My mouth was left feeling fresh and it lasts pretty much for the whole day, there was no 'fluffy tooth' effect going on by the end of the day. If you're in doubt as to which toothpaste to get on FTN, get this one, you won't be disappointed.
13/01/2021, By Ruth
I like this toothpaste. It works well, isn't too pricey and has a fresh but gentle flavour.
08/01/2021, By Adele
I love this toothpaste and think it is such good value for money. We recently got our first dog though so sadly I'm not using this toothpaste anymore due to the xylitol.
18/12/2020, By Sivu
My daughter loves this toothpaste bcoz it's not harsh and it doesn't burn her tongue. Her father likes it too, sometimes even uses it coz he enjoys the taste.
07/12/2020, By Khunjulwa
I prefer to use products that has no harm to the body and no cruelty to animals and nature too.
27/11/2020, By J
Subtle, minty, and I much prefer it to the commercial brands in the supermarkets.
14/11/2020, By Said
08/11/2020, By B
Really nice toothpaste, wonderful taste.
29/10/2020, By yusus
great product
27/10/2020, By Sivu
Great Product
11/10/2020, By Mary
Very good toothpaste
05/10/2020, By Karra
Adore this toohpaste.

Defiantly a re order
29/09/2020, By KG
I've used this toothpaste for many months and I really like it. Doesn't have a strong flavour, even my 2-year-old doesn't mind it when he steals my toothbrush while I'm brushing.
25/09/2020, By Naj
... but not too strong. Works well.
10/09/2020, By TJ
Love this product, will be sticking to it.
01/09/2020, By Sonja
Happy with the purchase, thank you :)
01/09/2020, By Sonja
Good quality and taste, just wish it could whiten too.
23/08/2020, By Cookie
I love it
23/08/2020, By Marietjie
No complaints. Getting used to but fresh. Besides there isn't bad stuff that can absorb through the linings of your mouth. Bought some more.
20/08/2020, By Twaaa
Does the jod.
17/08/2020, By JB
A bit pricey but lovely taste and you don't need to use a lot for each brush so it lasts.
12/08/2020, By Stash
Both my boyfriend and I use this. So good! Loving it. Lasts long.
11/08/2020, By Jenny
Texture is awful - doesn't dissolve and most of it gets left in the toothbrush.
07/08/2020, By Mandy
This has been my toothpaste of choice for a number of years now.
First time I've bought it in the bulk option of 3 tubes which makes it even more affordable.
23/07/2020, By Eryn
Lovely alternative to mainstream toothpastes. Leaves your mouth feeling fresh and clean
21/07/2020, By Diane
I have tried a few and this one is it. Does what it is supposed to without the nasties. Doesnt have a funkey aftertaste either.

This is a good one if you are used to commercial toothpastes.
17/07/2020, By Scully
I've tried 3 natural or organic toothpastes and so far this is by far my favourite. The texture is a tiny bit thick in comparison to standard toothpastes so that takes a bit of getting used to. I find that this Pure Beginnings Toothpaste Fresh Mint provides a fresher and mintier experience than some other natural toothpastes.
17/07/2020, By Ambrosa
My favourite toothpaste! lasts very long!
15/07/2020, By Claudine
Really liked this product but noticed my teeth were stained and not sparkly white as they use to be..
15/07/2020, By Kev
It’s not good for sensitive teeth, I felt it a bit abrasive.
13/07/2020, By Judith
I don't believe this toothpaste cleans as well as one would like and it doesn't freshen as well or as long. It is, however, well priced and is the only toothpaste I'm able to use as it doesn't negatively affect my sensitive teeth. Wish it could be mintier and clean better but appreciate that it doesn't cause me dental harm or discomfort
10/07/2020, By Nikasha
Nice mint flavour, great ingredients
08/07/2020, By SP
Kids like it but not my favourite
22/06/2020, By Sarah
Our favourite toothpaste!
18/06/2020, By Kristen
Works well for my whole family.
11/06/2020, By Lisa
This really is my favourite natural toothpaste
10/06/2020, By Amie
The only natural toothpaste that makes not breathe smell normal and its one of the cheapest natural toothpastes
08/06/2020, By H
Fresh, but a bit of a strange texture for me.
01/06/2020, By Liesl
Tastes clean, fresh and minty.
31/05/2020, By Claudine
Tastes good & cleans really nicely. Super happy with this buy.
29/05/2020, By Natasha
I love this product - cleans thoroughly, leaves a wonderful aftertaste
21/05/2020, By First born
Trusted brand
16/05/2020, By Lisa
This produce is great! Teeth feel super clean and I don't feel like I'm swallowing a whole load of toxins each time I brush my teeth.
09/05/2020, By Isla
Exceptional quality and lovely scent
09/05/2020, By Bilqees
I switched to this, much better for oral hygiene
28/04/2020, By Chivonne
Hard to find a sweet mint toothpaste
24/04/2020, By Michaela
I've tried out a variety of "natural-ish" toothpastes and this brand is by far the best. A) I dont have to change brands because of tolerence development and B) Closest to that minty burn you get from "mainstream" toothpaste. Only "issue" would be the Xylitol but you can't have it all. Hopeful of a better replacement one day!
23/04/2020, By Candy
Sweet taste
19/04/2020, By Mianca
My FAV! Leaves my moth feeling fresh and clean
18/04/2020, By Samantha
leaves aftertaste of stevia in mouth
04/04/2020, By Blue
Has a nice feel after you brush
27/03/2020, By Louise
Nice taste but I agree, it doesn't foam well. While it tastes nice, it's a bit sweet for me – I think it's the xylitol, which I don't really want in a toothpaste. I would recommend it, but I won't rebuy it personally I think due to the xylitol – bit early in the morning for something sweet!
06/03/2020, By Mandi
I like the taste but it doesn't foam and sometimes doesn't dissolve properly in my mouth. I find sometimes I rinse and there's still whole pieces of the toothpaste in my mouth. But I will give it another go...
01/03/2020, By Cindy
I love it, hubby is not crazy about it. Think its personal preference
27/02/2020, By Liesl
This toothpaste works well and tastes great! The first natural toothpaste I've bought that my husband also loves - we will be buying this one again!
21/02/2020, By Eco
Works well
14/02/2020, By Concerned
Well done top stuff
08/02/2020, By Catherine
Teeth feel cleaner then when I use "normal" toothpaste. I hope this company starts moving towards plastic free packaging.
02/02/2020, By Tamsyn
Took some getting used to - used to foam! But im glad it still had mint in it. A lot of the natural toothpastes dont leave you feeling like your teeth are clean, but this one worked fine.
10/01/2020, By Debra
Absolutely love this toothpaste. Taste is nice and makes teeth look and feel clean.
03/01/2020, By Helper
20/12/2019, By Sharifa
This is my kids favourite. I l0ve the clean ingredients.
18/12/2019, By LC
This toothpaste leaves my nou try deliciously minty fresh...would have given it a 5, if not for the plastic packaging.
02/12/2019, By Chez
Very happy with this purchase. Perfect switch over from nasty supermarket toothpastes. You need the smallest amount, it foams just enough and tastes great.
01/12/2019, By Sami
I'm quite enjoying using this. The minty-ness and consistency takes a smidge of getting used to but it genuinely leaves your teeth feeling good and clean and fresh tra-la-la :)
19/11/2019, By Judith
Improved the feel of my teeth by lessening sensitivity. It is a bit thick, which takes getting used to. Would prefer if it was a bit more minty.
11/11/2019, By Yolande
It does what it needs to do! The taste is a very natural mint. Not awfully sweet but not that unpleasant either.
16/10/2019, By Sarah
I am still using this toothpaste. I love it. It makes your mouth breathe smell lovely and cleans teeth well
12/10/2019, By Esté
My whole family loves the taste! Very well priced!
10/10/2019, By S. J
It's not as minty as commercial toothpaste, but my whole family is using it
03/10/2019, By Anel
Fantastic product. Won't buy any other toothpaste.
03/10/2019, By Adene
Good toothpaste with no nasty ingredients.
17/09/2019, By S
Love this product, lovely taste
10/09/2019, By Dee
This toothpaste is wonderful! First natural toothpaste that I have actually enjoyed all round. Has a nice taste and cleans well.
03/09/2019, By Nombuso
As a first time Natural toothpaste user, this came highly recommended. And I see why. The texture is similar to the conventional gel toothpaste I was using which made the switch easy. I love the taste. It’s just enough mint. Maybe because the ingredients are organic and there’s nothing to hide? It cleans really well. My experience is 24 hours freshness and clean teeth.
29/08/2019, By CManser
I really love this toothpaste. I was a bit skeptical after using Sensodyne for many years, but this surpassed ALL of my expectations. Wonderful taste, has a nice foamy consistency and my mouth feels clean and fresh afterwards.
21/08/2019, By Tracy
I have been using this brand of toothpaste for years, it is such great quality. Strong enough to provide a well cleaned mouth and mild enough to protect my sensitive gums. Will be using this for years to come..
21/08/2019, By s.j
Happy that it's natural, wish it had a stronger mint taste
07/08/2019, By Clair
Cleans well, fresh taste
07/08/2019, By Louren
It definitely works well, just found it very sweet
29/07/2019, By Arline
The only toothpaste I want to use - good taste and quality for the price
Always repurchase
16/07/2019, By Claudine
Cleans my teeth, leaves a lovely fresh taste in my mouth. Definitely recommend this product!
11/07/2019, By zandritheoneandonly
Works so well. On my 5th tube.
10/07/2019, By paulderdash
Fresh, minty, effective with trusted ingredients. Bought again.
02/07/2019, By Chantelle Muller
Have been using this for years.. the best toothpaste on the market .. awesome taste and safe to swallow
27/06/2019, By Patel
I love this toothpaste.
It's organic and tastes nice!
25/06/2019, By Eldrin
Love how gentle it is on my sensitive gums!
25/06/2019, By Christine
I like this product, took a bit of getting used to, but I would like something with a bit more oomph as far as minty freshness goes. Also don't bother with the flip lid, rather take the cap off completely and squeeze otherwise it's quite a workout. If I don't find a toothpaste I prefer I will come back to this one.
20/06/2019, By Rebreezey
It feels righteous but not at the expense of freshness. Takes getting used to of course, especially after using regular toothpaste, but it does the trick.
06/06/2019, By Saffyre
Cleans well & tastes great. I started using this as an alternative to an American Xylitol toothpaste brand that became too expensive for me. It cleans well and leaves my mouth feeling minty fresh in the same way a commercial toothpaste would but without all the nasties.
29/05/2019, By Marce'
This toothpaste is out of this world.
Smooth and tasty. It makes my teeth feel good. Where other toothpaste would irritate my mouth. This one does a fantastic job of making me smile more :) Even though it costs a bit more than regular toothpaste it lasts longer.
22/05/2019, By Mia
It would be okay if you don't mind a mild toothpaste, but I find that it's not really strong enough for my own taste. It might be really good for kids though!
20/05/2019, By Gail
I love this toothpaste. It is not overwhelming, but has a gentle minty flavour that leaves your mouth feeling fresh. I am happy that it is a natural product with no nasties.
16/05/2019, By Sarah
Lovely minty taste with a fresh feel in your mouth after using it.
26/04/2019, By AJ
Great product! Very mild and and gentle. Converted!
20/04/2019, By LJ Burger
best tasting toothpaste ever ! ill only buy this from now on
15/04/2019, By Maureen
Been using this vegan toothpaste for a long time now - did not realise that I had not written a review!

Very happy with it, happy with the taste, feels like 'regular' toothpaste... what else would I want?
04/04/2019, By Yazra
Will use this forever
04/04/2019, By Yazra
Will use this forever
01/04/2019, By Em
This is the only toothpaste I'm using now, I like the fresh taste and it foams enough to my liking. Would strongly recommend trying this one!
27/03/2019, By Ginette
My child doesn't seem to mind it but I'm battling to make the switch over from traditional toothpaste
27/03/2019, By Denise
Great toothpaste. I ran out a while ago and had to use something else and I could feel the difference. It helps with sensitivity as well which is wonderful. Love it!
23/03/2019, By Monica
I've sampled a lot of them and this is my favourite. Good taste, texture, price and effectiveness. Would love to see it in a returnable jar or more easily cleanable container to recycle.
15/03/2019, By Lisa
This was my first time using a natural toothpaste and it definitely took some getting used to. I didn't particularly like the texture of this one, and even though I'm sure it did clean, because it didn't foam or spread I never really had that clean, fresh feeling. I've just ordered a different one and am interested to see the difference.
04/03/2019, By Cami
Cannot use regular toothpaste anymore!
02/03/2019, By Clair
I have tried a few organic toothpastes from FTN. I'm not very impressed with this one; I don't think it cleans very well
18/02/2019, By CatTee
Really nice, mild taste. Perfect for those transitioning from conventional toothpaste who are not ready for the salty tastes of other natural toothpastes.
06/02/2019, By Bongiwe
Pleasant taste. Leaves breath smaelling fresh.
03/02/2019, By Anne
Really nice to use, doesn't taste funny and leaves us with a fresh breath.
30/01/2019, By Caitlin
Really nice taste. Consistency is nice too. It also foams a bit which I like. Perfect for if you want a natural tooth paste but dont like the feel or taste of the home made ones. Wish the packaging was glass.
29/01/2019, By Debbie
This toothpaste is awesome!
It smells nice, tastes nice and even has a mild foam. I love the chunky tube.
08/01/2019, By Penny
It's the first natural toothpaste I've used and we really didn't like it. It does not give you a fresh breath. Feels like you haven't brushed.
21/12/2018, By Dani
I've tried a few natural toothpaste options (including homemade) and this one is the best option I've found so far. Interestingly it works much better with a normal toothbrush than an electric toothbrush.
04/12/2018, By Amanda
I love the fresh mint toothpaste,i recommend it to all!!
25/11/2018, By andrea
I've tried a few natural toothpastes and this is the best I've found. Good for the price too
22/11/2018, By Elizna
Only use this toothpaste. Works well.
20/11/2018, By Sean
I love it. I won’t use any other.
16/11/2018, By Zaid
Works better than alternatives. I have tried a natural Aloe toothpaste before this which I wasnt too impressed with. This toothpaste has a thicker consistency, and makes your mouth feel as if you were using something that you are already used to. Recommend using a natural mouth wash during the day as I am not sure how long this toothpaste will keep your teeth protected
15/11/2018, By Barbara de Vries
Great product. We just love Pure Beginnings products. They are awesome.
11/11/2018, By Lize
Took a few days to get used to the different texture (compared to my traditional toothpaste) but will always buy this from now on! Gentle taste and cleans well
30/10/2018, By Ally
This doesn't have such a smooth texture, but it smells really nice and fresh. I love this toothpaste.
25/10/2018, By Wade
Great product
16/10/2018, By Robyn
My first purchase of natural organic toothpaste and i love it. It cleans my teeth and has a nice minty flavour.
15/10/2018, By Kimberley
Best natural toothpaste on the market, so fresh and minty. Really good value for money.
04/10/2018, By Arline
Best price, best of its kind- really happy using this- its a pitty about the plastic though
03/10/2018, By em
Really nice minty taste and foams enough. This is the best toothpaste I've tried! ...and it lasts longer than store bought toothpaste.
01/10/2018, By Daphne
I've tried various other brands of natural toothpaste.My search is finally over. This one does the job well. I'm so grateful that I found this toothpaste.
17/09/2018, By Kerry
Great fresh taste, super clean feeling, I am impressed with this product. Having bought a number of various brands and even made my own, this is definitely top of my list for healthy toothpaste alternatives.
11/09/2018, By Kayla
Great quality, better mouthfeel than other bamboo toothbrush brands that I have tried.
06/08/2018, By Rebecca
This is the best tooth paste I have ever tried!
02/08/2018, By Danielle
It tastes really nice and has a cool texture but it doesn't leave my mouth feeling very clean. The minty taste is very mild as well.
29/07/2018, By Bronwyn
Minty fresh taste after use
Gel-like texture that doesn't dissolve too well when brushing
25/07/2018, By Zachariya
this toothpaste cleanse your teeth nicely and leaves a mint taste in your mouth
25/07/2018, By Zachariya
This toothpaste is lovely!
it cleanse your teeth nicely and it leaves a mint flavour in your mouth
20/07/2018, By Sonja
Tastes okay, and works as toothpaste should.
17/07/2018, By A
I struggle with toothpaste and could only find two I was ok with, so tried a few natural ones and just when I thought I was giving up, I came across this one And yes I'm vey happy
30/06/2018, By Ron
I'm torn between this toothpaste and Olgani - they're both so good!
16/06/2018, By D
This toothpaste tastes good! Overall I am impressed with this online store, it has been a great guide to becoming healthier and more green!
11/06/2018, By Tiana
Finally! An organic toothpaste that doesn't make me feel like I'm eating a tub of baking powder. I love the taste.
21/05/2018, By Shell
I just love this toothpaste! On my 5th tube and now ordering in 3's. Could be slightly softer to make squeezing a bit easier.
17/05/2018, By Charise
Oh my word! In love with the way this toothpaste makes your teeth feel.
10/05/2018, By Marieta
I have been ordering this toothpaste a couple of times now and find it to be one of the 'better' quality natural toothpaste's on the market. Texture and taste is good.
09/05/2018, By Linda
Love this for a fresh mouth feel...
28/04/2018, By Nikki
I love this toothpaste! It foams nicely and has a great minty taste.
23/04/2018, By Arline
By far my favourite toothpaste, does everything you want it to
15/04/2018, By Michaela
First "organic" or biodegradable toothpaste I've used and I'm pleasantly surprised. The minty flavour isn't overpowering but my mouth is still left feeling refreshed.
14/04/2018, By Jana
Works well and tastes great, just clogs a bit between bristles.
03/04/2018, By Tersia
Love the taste and ingredients. It does work better squirting into mouth first then brushing instead of directly onto toothbrush (gets clogged between bristles). I have sensitive teeth though and noticed that my gums and teeth are sensitive, but I am also pregnant so could be that. Will test for a couple of days with old toothpaste to see if it is me or the toothpaste.
28/03/2018, By Vanessa
I like this. It's nice to know that it's safe to swallow.
26/03/2018, By Megan
Left my teeth feeling clean and my breath minty. Definitely a thumbs up.
23/03/2018, By KomboKitten
Great new toothpaste for my husband!
16/03/2018, By Zukiswa
Lovely toothpaste, mouth feels fresh and teeth are shiny
14/03/2018, By Claire
I was a little afraid it would taste like baking soda like all the homemade recipes I have tried, which hubby hates and refuses to use... but it tastes great and leaves my teeth and mouth feeling clean and fresh. Hubby loves it too! You also don’t seem to need as much as store bought name brands so it isn’t actually as pricey as it may seem at first.
06/03/2018, By Amber
Its a nice starter toothpaste, very mild if you aren't wanting anything too herbal, but to be honest there are superior toothpastes on this site. It tastes like marshmallow. It does however seem to make my bamboo toothbrush go mouldy.
21/02/2018, By Amber
To be honest I have tried no other natural toothpastes but use this range for my 3 year old so thought I would give it a try for me and I love it! Its brilliant!
13/02/2018, By Bianca
Love love love this! Have tried a number of different toothpastes, including making my own, but this one takes the cake. Am so happy with this purchase, no more searching necessary.
20/01/2018, By Megan
I have bad gagging reflex from normal toothpaste, this Pure beginnings toothpaste has definitely the opposite effect NO MORE GAGGING when brushing!!! So many people have complimented me that my teeth have whitened, and so I have bought for friends who have asked what toothpaste I have been using. A little goes a long way.
04/01/2018, By Bron
Love that the entire toothbrush is biodegradeble and bristles have softened after a few weeks of use (bought the medium strength)
Cons: handle is a bit short, bristle design could be improved
22/12/2017, By Tracey
Tastes great
16/12/2017, By Nicole
Best natural toothpaste we have used. Doesnt leave your breath fresh like store bough toothpastes, takes some time to get used to.
The only toothpaste we use.
24/11/2017, By Mareli
The best 'natural' toothpaste that I've used so far (in my price range, that is)!
21/11/2017, By Mika
Only toothpaste we use for our whole family. We all love it!
18/11/2017, By Ciska
Cleans your teeth nicely. Very good product.

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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