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On a search for natural and safe cleaning products, the creators of MIMU found a market full of products full of bad stuff. Seeing this, they made it their mission to create a kind, safe and effective range of cleaning products formulated specially for babies. A range that is kind to the world, kind to the environment, gentle on baby and never ever test on animals (BWC Certified).

Mimu ensure that their special formulations worked on baby messes, eliminating those baby smells, spill and spit up marks, milky films and odours and bacteria after dummies get dropped on the floor. Each product is made with only natural ingredients that are eco-friendly, biodegradable, vegan and free of SLES, parabens, phosphates, phthalates, formaldehyde, optical brighteners and alcohol as well as dyes and synthetic fragrances. Now baby can explore, play, grow and mess without any worry.


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