Alexia Rich is a small family-run company in South Africa, founded by Zelda Warren (with assistance from her son with advertising and her daughter with PR). Zelda imported liquid silica from the USA to assist her with both bone loss (due to hormone suppressing medication she had to take for breast cancer) and hair loss. She was so impressed with the supplement and the results that she flew over to Europe to negotiate the production/distribution rights with the laboratory there. Alexia Rich now imports the organic silica concentrate and powder from Europe and manufactures locally (to the same recipe as Europe), as opposed to importing the finished product, which makes it much more affordable for the local market.