Our 
How We Choose What We Sell
At Faithful to Nature, we believe that everyone should have access to better natural and sustainable choices. In order to help you choose better, we screen every product against three important pillars: Health, Environment, and Social Impact.
Our Better Product Pillars ensure that the products in your cart align with our better world values and are transparent, from ingredients to packaging materials, production and beyond.
Using these pillars, we endorse proactive brands dedicated to improving themselves, their products, communities and the environment. The Faithful to Nature Choice is a guide you can use to support those working even harder for the greater good.
Our Better Product Pillars
Health
Everybody has the right to live in a clean, toxin-free environment. With honest product information, you can change the way you shop, for good.
- We check 2000+ ingredients so you don’t have to.
- Use our Ingredient Library to explore products by ingredients, their benefits, and beyond.
See more about The Bad Bunch - AKA, the ingredients you’ll never find on our site.
Environment
We’re ever-conscious about the effects that our purchasing decisions have on our world. With one cart at a time, you can make better decisions about what you leave behind.
We’ll always put local businesses first. Ingredients that are detrimental to the environment aren’t welcomed here. Shop with the environment in mind using our 100% plastic-free filters and more. Every Faithful to Nature order delivered to your door is carbon-neutral.
Social Impact
By choosing products that support communities through sourcing, production or charitable projects, we can make a valuable contribution to the society we live in – in small ways.
On Faithful to Nature, you can choose from:
Faithful to Nature’s Choice
Our endorsement of brands and products going above and beyond.
Being conscious in a commercial world can be challenging. With so many causes worth supporting and only so many brands putting in the work, it can be hard to trust which of your purchases are truly doing no harm.
The Faithful to Nature Choice aims to relieve some of that decision fatigue and make choosing better easier. This credential is awarded only to brands going the extra mile - demanding better of themselves, doing better for the environment and for communities alike.
Faithful to Nature Clean Beauty Choice
- Clean ingredients
- Certified Cruelty Free
- Zero Palm Oil
Use the Faithful to Nature Clean Beauty Choice to guide your ethical journey with kinder ingredients, certified cruelty free, and no palm oil.
Shop Clean Beauty Choice
Faithful to Nature Choice Awards
Coming Soon
