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Faithful to Nature's
Listing Policy

Our Commitments To You

Truth & Transparency

We ensure that every single ingredient is scrutinised and made visible in the products description to help you make an informed purchasing decision.

A Helping Hand

We believe in progress over perfection and recognise that health and wellness isn’t a destination but a journey. We help you take the next step in your journey.

Empowered Shopping

We share knowledge and provide you with resources that will help you to become a more discerning and conscious consumer, able to make empowered choices.

Intentional Browsing

With our product values, we provide you with convenience and power to shop according to your needs and lifestyle choices. Your curated product offering is just a click away!

Our Listing Pillars


Every being on this planet has the right to live in a clean, abundant and toxin-free environment. By providing access to full and transparent product information, we empower you to decide if it’s good enough for you and your family.


Our physical and mental wellbeing are intimately connected to our natural environment. We are very conscious about the effects that our purchasing decisions have on our planet and strive to empower you to know the environmental impact of the products you buy.

Social Impact

In times of social injustice, caring for the communities we live in is ever more important. Being part of a strong community allows us to feel safe, empowered and supported. Sometimes we can feel at a loss about how we can impact social structures. By choosing products that support communities through their sourcing, production or charitable projects, we can make a direct impact and make a difference to the world we live in!

Faithful to Nature’s Choice

Conscious consumption can be challenging. We know that choosing from a sea of options can feel overwhelming at times. With so many worthy causes needing attention, it can be even harder to find the most impactful way to make a real difference by putting your wallet where your heart is and demanding better from brands.

The Faithful to Nature’s Choice is a standard you can trust to relieve some of the decision fatigue and make choosing better easier. All products listed on Faithful to Nature must pass our strict ingredient review, of this you can rest assured. The Faithful to Nature Choice seals are awarded only to those brands going the extra mile - the brands demanding better of themselves, doing better for the environment, doing better by their loyal fans, and being better for communities.

Clean Beauty Choice

The Faithful to Nature Clean Beauty Choice is a standard you can trust to empower your conscious purchasing decisions. It’s here to help you feel good and do good at the same time. Clean beauty doesn’t stop at scientifically proven, natural and organic ingredients that help to support your healthiest skin. The Faithful to Nature Clean Beauty Choice is awarded to those brands who know that the consequences of their ingredient choices and product development don’t end at ‘skin-friendly’. Only brands who understand the ripple effect they have on people, animals, plants and planet are awarded this seal. The Faithful to Nature Clean Beauty Choice is a standard you can rely on to guide your ethical journey with kinder ingredients, certified cruelty free, and no palm oil.

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