Massel was founded with the intention of creating vegetable-based stocks with amazing depth of flavour that everyone could use no matter what their dietary restrictions. They’re so tasty that even if you do eat meat they’re a winner. Their principles are based on the concept that veggie-based products are healthier and can be just as tasty, as well as being more planet-friendly. They are a brand that care and only use sustainably sourced palm oil that is GreenPalm certified and regularly donate food products to charities that feed underprivileged and homeless people in some of the largest US cities.

Massel produces vegan stock of the highest standards from start to finish, with natural ingredients that are gluten, lactose, preservative and GMO-free, with no added MSG and can be used by those suffering coeliac disease. Their selection of tasty seasonings and stocks are all sodium reduced too and are every kitchen’s secret to superbly tasty cuisine the healthiest way possible.