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Our Brand Values

Inclusive & Caring

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At the heart of the FTN brand is a desire for more people to take the next step in a journey towards healthier living and conscious consumption. We are not a brand exclusively for the elites or experts. We genuinely care for our customers and want to help them take the next step in their journey, no matter how big or small that might be.

Down to Earth

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No pun intended, but it’s true. We keep things simple, uncomplicated and wholesome. What you see is what you get. We strive to be accessible to all who interact with us. We know the real, everyday struggles we all face and don’t pretend like life is always #blessed.

Honest & Transparent

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Honesty is a fundamental part of who we are. Our strict ingredient policy is testament to that. We’re honest about what’s in our products and the impact they have on the environment. This track record of honesty has nurtured a deep sense of trust with our customers, which we greatly value.

Fiercely Committed

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We are unashamedly committed to providing products that are truly good for you and kind to the planet. Our strict ingredient policy is testament to this. We willingly sacrifice quick profits in favour of being true to ourselves, our mission and our customers. We hope our commitment is infectious inspiring our customers along the way.

Shopping With A Difference

Over 11 000 trusted natural eco-friendly products.

Nationwide shipping! Orders over R400 are free.

A world-first strict ingredient policy.

What our Customers Say

"Outstanding Service"

I always receive excellent service from Faithful to Nature. My order gets shipped very fast and their customer service is very quick to respond, even in these difficult times. Excellent service is very hard to find these days; thank you for your outstanding service. Keep it up!


"Faithful to Nature made my day!"

I just wanted to thank you for your great service so far, fast delivery, and the lovely personal note I received on my invoice. I appreciate the little 'personal touch' that was added to my order, you guys have made my day!


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