- Vanilla Mint flavoured brushing fun; recommended for ages 3 yrs and up
- Contains xylitol, which research shows kills cavity-causing bacteria
- Designed for children of all ages; suitable for toddlers and babies
- Safe to swallow
- No animals were harmed to make this product
- Made with certified organic ingredients
- Phytotrade Africa accredited partner
Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.
Apply a small amount to your child’s toothbrush. Brush in the morning and night, after meal times. If possible spit and rinse; safe if accidentally swallowed.
Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, adansonia digitata (baobab) fruit extract*, rosmarinus officinalis (rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, pelargonium graveolens (rose geranium) distillate*, potassium sorbate, maltodextrin, guar gum, lavandula angustifolia (lavender) distillate*, vanilla flavour, mint flavour
*Ingredients from organic farming
99% of the total ingredients are from natural origin
**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.
Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.
The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.
The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.
Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org).
Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.
It has an EWG rating – the rating is 3/10, primarily due to data gaps.
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice.
Great in between toothpaste
09 Nov, 2016, By Gina
I switched my daughter from the Pure Beginnings Berry that we used from when she first grew baby teeth. The first couple of brushes were tentative, but it was an easy transition over to a bigger little persons toothpaste.
I can highly recommend all three toothpastes in the Pure Beginnings range.
11 Sep, 2016, By Carol
Our kiddies don want to use any other toothpaste - they love it!
02 Jun, 2016, By Sam
My 12 13 old boys love this toothpaste so much I had to try it. Lovely flavour and great feel in your mouth.
Will be buying it again!
26 Apr, 2016, By Jonathan
It seems that this organic kids toothpaste is so tasty that my almost two year old daughter cant help chewing on the bristles of her toothbrush after having her teeth brushed just to get more of the taste! As an alternate to the kids toothpaste bought in the retail stores this is really worth every cent and a bonus of not having any nasties in it!
My kids love it!
09 Feb, 2016, By Kristi
Great taste and no complaints from my 3 5 year olds.