Change the Way
You Shop, For Good.
Browse 1000s of natural and sustainable products, better for you and the planet.
How It Works
1
Fill up your cart
Get access to 500+ local brands and 1000s of the best natural and sustainable products.
2
Bring your order home
We offer free nationwide delivery for all orders over R400 and collection points for shoppers in Cape Town.
3
Start your journey
Become part of a community full of health conscious shoppers, changing their lifestyles and the world around them with one cart at a time.
Founded by a shopper, just like you.
Founded by a shopper, just like you.
"In 2006, I wanted the power to choose - so I created Faithful to Nature to give ordinary people access to honest, affordable, and ethical alternatives that were too few and far between.
Since then, we've been changing the world by educating and empowering one curious shopper at a time. Today, our mission is to accelerate a future where everyone shops consciously: ultimately creating a world where the products we use do not harm us, our communities, or our planet."
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We do things differently.
All the best natural goods in one place
Browse 1000s of natural and sustainable products from home to beauty, with new deals added weekly and new products added every month.
Use our ingredient index to know more and choose better
We've listed in-depth information about the ingredients in the products we stock for your conscious convenience and empowerment.
Waste-free Warehousing
We uphold our commitment to the environment from our supply chain to our warehouse and beyond - it's part of our desire to normalise environmentally-conscious decisions in everyday living and working.
We check ingredients so you don't have to
Our ingredient policy is part of an honest rebellion to provide shoppers like you with transparent products and the power of informed buying.
We Are The First Retailer on the African Continent to Become BCorp Certified.
Faithful to Nature became a Certified B Corporation in 2021. B Corps are a new type of company that uses the power of business to solve social and environmental problems. Our certification means we meet the rigorous standards of social and environmental performance, accountability, and transparency, and have evaluated how our practices impact our employees, community, customers and environment. There are over 2 200 Certified B Corps around the world, including Patagonia, Ben & Jerry's and The Body Shop. We are proud to sit alongside these companies in redefining success in business, so that one day everyone will see and use business as a force for good. Read more about our certification on our B Corp profile.
Shop What You Came For
We've screened all our products to make it easier for you to shop and filter products by values.
+ more values to shop
When we can't find a good product, we make it ourselves.
You can trust our own brand for no-compromise natural ingredients from charcoal soaps to sugar alternatives.
Get StartedBut don't just take our word for it...
Fantastic to Nature - you always feel well looked after on this site, all your healthy options are there.
One of my favourite online shops! Great service and products which I can't find anywhere else.
I've been looking to "go green" with everything and they make it possible. Quick shipping, too!
Goodness is Contagious.
It's our hope that our fierceness for good can help others push for more change.
From our Clean Beauty Choice seal of approval to our honest ingredient policy, we create a ripple in the tides of change and our supply chain. Plus, we actively encourage and invest in causes that make an impact in health-conscious, social, and environmental corners across South Africa - accelerating our mission to make a more conscious future.
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