Shop 240+ Women-Founded Businesses on FtN

Free Carbon Neutral Delivery nationwide for all orders over R400

Here's R100 in Your Pocket!

Create an account & get R100 off your first shop of R400+. Use code: SHOP4GOOD at checkout. T&Cs apply*

Change the way you shop, for good.

How It Works


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Get access to 500+ local brands and 1000s of the best natural and sustainable products.


Bring your order home

We offer free nationwide delivery for all orders over R400 and collection points for shoppers in Cape Town.


Start your journey

Become part of a community full of health conscious shoppers, changing their lifestyles and the world around them with one cart at a time.

Founded by a shopper, just like you.

Founded by a shopper, just like you.

"In 2006, I wanted the power to choose - so I created Faithful to Nature to give ordinary people access to honest, affordable, and ethical alternatives that were too few and far between.

Since then, we've been changing the world by educating and empowering one curious shopper at a time. Today, our mission is to accelerate a future where everyone shops consciously: ultimately creating a world where the products we use do not harm us, our communities, or our planet."

Robyn Smith, Founder Get Started

We do things differently.

All the best natural goods in one place

Browse 1000s of natural and sustainable products from home to beauty, with new deals added weekly and new products added every month.

Use our ingredient index to know more and choose better

We've listed in-depth information about the ingredients in the products we stock for your conscious convenience and empowerment.

Waste-free Warehousing

We uphold our commitment to the environment from our supply chain to our warehouse and beyond - it's part of our desire to normalise environmentally-conscious decisions in everyday living and working.

We check ingredients so you don't have to

Our ingredient policy is part of an honest rebellion to provide shoppers like you with transparent products and the power of informed buying.

Shop What You Came For

We've screened all our products to make it easier for you to shop and filter products by values.

+ more values to shop

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When we can't find a good product, we make it ourselves.

You can trust our own brand for no-compromise natural ingredients from charcoal soaps to sugar alternatives.

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But don't just take our word for it...

Fantastic to Nature - you always feel well looked after on this site, all your healthy options are there.
- Colleen, Hellopeter
One of my favourite online shops! Great service and products which I can't find anywhere else.
- Molefe, Hellopeter
I've been looking to "go green" with everything and they make it possible. Quick shipping, too!
- Jana, Hellopeter

Goodness is Contagious.

It's our hope that our fierceness for good can help others push for more change.

From our Clean Beauty Choice seal of approval to our honest ingredient policy, we create a ripple in the tides of change and our supply chain. Plus, we actively encourage and invest in causes that make an impact in health-conscious, social, and environmental corners across South Africa - accelerating our mission to make a more conscious future.

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