Here's R100 in Your Pocket!
Create an account & get R100 off your first shop of R400+. Use code: SHOP4GOOD at checkout. T&Cs apply*
How It Works
1
Fill up your cart
Get access to 500+ local brands and 1000s of the best natural and sustainable products.
2
Bring your order home
We offer free nationwide delivery for all orders over R400 and collection points for shoppers in Cape Town.
3
Start your journey
Become part of a community full of health conscious shoppers, changing their lifestyles and the world around them with one cart at a time.
Founded by a shopper, just like you.
Founded by a shopper, just like you.
In 2006, Faithful to Nature was created by a shopper just like you to give ordinary people access to honest, affordable, and ethical alternatives. To do so, we created a world-first ingredient policy in search of safe ingredients and products free of toxins.
Today, Faithful to Nature's mission is to accelerate a future where everyone shops consciously, ultimately creating a world where the products we use do not harm us, our communities or our planet. We are fiercely committed to being relentlessly transparent. Therefore, we are constantly refining our ingredient policy, growing our social impact, lessening our carbon footprint, and pushing ourselves to positively impact the landscape of conscious retail.
Get StartedWe do things differently.
All the best natural goods in one place
Browse 1000s of natural and sustainable products from home to beauty, with new deals added weekly and new products added every month.
Use our ingredient index to know more and choose better
We've listed in-depth information about the ingredients in the products we stock for your conscious convenience and empowerment.
Waste-free Warehousing
We uphold our commitment to the environment from our supply chain to our warehouse and beyond - it's part of our desire to normalise environmentally-conscious decisions in everyday living and working.
We check ingredients so you don't have to
Our ingredient policy is part of an honest rebellion to provide shoppers like you with transparent products and the power of informed buying.
Shop What You Came For
We've screened all our products to make it easier for you to shop and filter products by values.
+ more values to shop
When we can't find a good product, we make it ourselves.
You can trust our own brand for no-compromise natural ingredients from charcoal soaps to sugar alternatives.
Get StartedBut don't just take our word for it...
Fantastic to Nature - you always feel well looked after on this site, all your healthy options are there.
One of my favourite online shops! Great service and products which I can't find anywhere else.
I've been looking to "go green" with everything and they make it possible. Quick shipping, too!
Goodness is Contagious.
It's our hope that our fierceness for good can help others push for more change.
From our Clean Beauty Choice seal of approval to our honest ingredient policy, we create a ripple in the tides of change and our supply chain. Plus, we actively encourage and invest in causes that make an impact in health-conscious, social, and environmental corners across South Africa - accelerating our mission to make a more conscious future.
Get Started
