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Pure Beginnings Berry Toothpaste (Fluoride-Free)

Pure Beginnings Berry Toothpaste (Fluoride-Free)
Pure Beginnings Berry Toothpaste (Fluoride-Free)
64 reviews Add review
  • Buy 3 for R44.50 each and save 15%
  • Buy 6 for R42.50 each and save 19%
  • recommended for 0-3 yrs
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Make oral hygiene a treat, not a chore, with this delicious berry flavoured kid’s toothpaste, recommended for ages 0-3 yrs.

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  • Berry-flavoured brushing fun; recommended for ages 0-3 yrs
  • Contains xylitol, which research shows kills cavity-causing bacteria
  • Designed for children of all ages; suitable for toddlers and babies
  • Safe to swallow
  • No animals were harmed to make this product
  • Made with certified organic Ingredients
  • Phytotrade Africa accredited partner
  • Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.
  • Endorsed by the Vegan Society


  • Apply a small amount to your child’s toothbrush.
  • Brush in the morning and night, after meal times.
  • If possible spit and rinse; safe if accidentally swallowed.


Glycerin, aqua (water), Calcium carbonate, Xylitol, Titanium Dioxide, Kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, Adansonia digitata (Baobab) fruit extract*, Rosmarinus Officinalis (Rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, Pelargonium graveolens (Rose Geranium) distillate*, Potassium sorbate, Maltodextrin, Guar Gum, Lavandula angustifolia (Lavender) distillate*, raspberry flavour
*Ingredients from organic farming

99% of the total ingredients are from natural origin

**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.

Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.
The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.
The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.
Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (
Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.
It has an EWG rating – the rating is 3/10, primarily due to data gaps.

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Overall Rating
4.8 out of 5 stars from 64 reviews

64 out of 64 people would recommend this product

21/05/2021, By Faaria
Baby uses it multiple times a day and loves it
16/02/2021, By Tahiera
12/02/2021, By Claudia
It leaves a funny taste in my mouth. But my daughter loves it and it works well so I guess that's all that matters ????
27/11/2020, By Nicole
My kids both love it, they would have eaten eat as sweets if we allowed it!
25/11/2020, By Nicole
My 3 year old loves it, which makes brushing alot easier
14/11/2020, By Said
30/10/2020, By Elsie
This is the only toothpaste I use for my little ones! They love the taste!
29/10/2020, By Yusus
great product
27/10/2020, By Aliyah
Great Product
16/10/2020, By Lisa
The only toothpaste I get for my little one. She loves it which helps with teeth-brushing. Happy it's fluoride free and safe to swallow
16/10/2020, By Nay
This is a must in our home. If you looking for the perfect fluoride free toothpaste for your little one. This is the one you looking for. My daughter loves it and for the bonus , it even taste great!
06/10/2020, By sm
A big hit in our home
06/10/2020, By Rebone
My kids love it
10/09/2020, By TJ
Great product, I love this brand.
26/08/2020, By Sue
This is my three-year old grandson's favourite toothpaste. This has definitely contributed to getting him on a tooth-brushing routine. He's used it since a baby and was fascinated by the taste.
04/08/2020, By Mountain
Incentive to brush
01/07/2020, By Nosi
Still weary of the Sodium Lauroyl Sarcosinate but I have no better options for my boy. This is the best one I can find that he tolerates the taste of.
29/06/2020, By Shaida
If the toddler likes it, then i like it!
19/06/2020, By Carryn
A firm favorite
19/06/2020, By Ilze
My son (2) loves this product! Still a trick to get him to brush his teeth, but when we get him to brush he enjoys the taste of this toothpaste.
16/06/2020, By Chii
My 4 year old uses the toothpaste from pure beginnings for older kids, purchased this one for my 1 year old and she loves it. Healthy teeth, happy kids.
22/05/2020, By First born
Nice feel
19/05/2020, By Nikola
My son loves this toothpaste!
09/05/2020, By Nonhlanhla
Fabulous toothpaste
26/04/2020, By Candy
All ages
18/04/2020, By Bridget
kids love
03/04/2020, By Elzanne
I've bought the vanilla mint toothpaste before. First time trying the berry ones and I really love it. Plus its fluoride-free! Been using this toothpaste because any store bought toothpaste makes me incredibly nauseous.
03/04/2020, By Sarah-Leigh
Toddler likes it :) not sure if it cleans though because he just likes to suck it off the toothbrush.
30/03/2020, By Winner
Kids are thrilled
21/03/2020, By Samantha
Really good product. Cleans teeth and Makes my sons breath smell great too.
17/03/2020, By Liz
My baby loves this!
01/03/2020, By Pauline
Kids love this one
14/02/2020, By Concerned
Nice flavour
02/02/2020, By Tamsyn
My husband ended up using this because he enjoyed the berry taste! Just took some getting used to, but great for kids!
05/01/2020, By Helper
Well done
18/12/2019, By Natasha
My kids look forward to brushing their teeth with this one
02/12/2019, By Carla
My kids love this toothpaste. It makes brushing teeth easy.
28/11/2019, By SP
It’s smells and taste so good. My boy love it.
14/10/2019, By shalla CM
Awesome flavour for the kids "Pure Beginnings Organic Baby Berry Toothpaste" is the way to go
30/08/2019, By Megs
I actually bought this at Dischem and what a lovely toothpaste. My son is enjoying brushing his teeth every day with this product
26/08/2019, By Natalie
My kids love this toothpaste and they look forward to brushing their teeth!
18/07/2019, By V
Thumbs up!
27/05/2019, By Lsch
My kids love the taste and have been using it for almost a year with no complaints!
16/05/2019, By Larisa
My son loves the taste and I love that it is fluoride free!
18/02/2019, By Michaela
Tube lasts forever. Tastes amazing (I've used it on occasion when craving something sweet!!) perfect for babies whose teeth come in early
28/01/2019, By Tanya
Little one loves it!Great taste and safe to swallow
18/01/2019, By S A
Safe. Natural. Peace of mind.
09/01/2019, By Petro
My go-to brand for my little one! This definitely makes brushing your little one's teeth easier - as they love the taste. And I love that there is no fluoride in it!
12/12/2018, By Tania
My 2 year old absolutely loved this toothpaste. She literally brushed her teeth 3 times the first time she used it. The cute little animals on the front is also a bonus!!
30/11/2018, By Lee
I love the fact that this is natural and fluoride free. It tastes great and is a good 'first' toothpaste that helps to instill good oral hygiene practices in your little ones.
22/10/2018, By Nokhanyo
This somehow ended up in my daughter's eye and it didn't burn or sting or irritate her in any way. I take that as a good sign
29/09/2018, By Claire
Baby enjoys this and it works well. Have used it for all 3 my children. Love this brand!!!!
03/08/2018, By Renske
Great product, but toddler prefer the blue monkey toothpaste(3years+)
26/07/2018, By Nicole
My little one loves this toothpaste. Wont use any others.
21/07/2018, By Lana
My little one absolutely loves this toothpaste!! Since he was about 6 months old he used to suck it off the brush and now he reaches up on the shelf to get it and runs around with the tube, love!!!
30/06/2018, By Ron
This range is the most wonderful value for money - my friends purchased this for their little one and I'm now recommending it to everyone with babies (I even use the range targeted at adults - the deodorant works a charm!)
12/06/2018, By Heike
My son loves the taste of this toothpaste, which makes brushing teeth at least a little bit easier. And I don't have to worry about him swallowing it because it doesn't have the harmful ingredients. Double win!
12/06/2018, By Tertia
My daughter is 4 and she absolute LOVES it. She has three types of toothpaste to choose from and she chooses this one every time
10/05/2018, By Clara
My little boy is 13 months and he does not like this toothpaste at all :(
I am a huge Pure Beginnings fan and we love all the products but this one was sadly not a hit
16/03/2018, By Joyce
I started my baby on this toothpaste when he was only a few months old. Now that he's a toddler, he loves this toothpaste. I think he enjoys the berry flavor because I always make mixed berries smoothies for him. Sometimes I catch him in the toilet eating toothpaste right out of the tube. Lol.
10/01/2018, By Tebogo
My 2 year old loves this. We've tried other fluoride-free natural toothpastes, but this is the only one my son has approved.
09/01/2018, By Lindie
It says 0- 3 years of age, this container is so big it might just last until then! I have been struggling to find something to brush my little ones teeth with. love this. my little one does not mind brushing teeth. taste is great and its nice and firm so its easier to brush with.
05/01/2018, By Sarah
My little girl loves the taste which makes brushing her teeth easy. It's also safe to swallow.
04/01/2018, By Tammy
My toddler loves this toothpaste

Please Note:

Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.

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