- Berry-flavoured brushing fun; recommended for ages 0-3 yrs
- Contains xylitol, which research shows kills cavity-causing bacteria
- Designed for children of all ages; suitable for toddlers and babies
- Safe to swallow
- No animals were harmed to make this product
- Made with certified organic ingredients
- Phytotrade Africa accredited partner
- Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.
- Endorsed by the Vegan Society
- Apply a small amount to your child’s toothbrush.
- Brush in the morning and night, after meal times.
- If possible spit and rinse; safe if accidentally swallowed.
Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, adansonia digitata (baobab) fruit extract*, rosmarinus officinalis (rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, pelargonium graveolens (rose geranium) distillate*, potassium sorbate, maltodextrin, guar gum, lavandula angustifolia (lavender) distillate*, raspberry flavour
*Ingredients from organic farming
99% of the total ingredients are from natural origin
**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.
Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.
The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.
The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.
Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org).
Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.
It has an EWG rating – the rating is 3/10, primarily due to data gaps.
6 out of 6 people would recommend this product10/05/2018, By ClaraMy little boy is 13 months and he does not like this toothpaste at all :(
I am a huge Pure Beginnings fan and we love all the products but this one was sadly not a hit16/03/2018, By JoyceI started my baby on this toothpaste when he was only a few months old. Now that he's a toddler, he loves this toothpaste. I think he enjoys the berry flavor because I always make mixed berries smoothies for him. Sometimes I catch him in the toilet eating toothpaste right out of the tube. Lol.10/01/2018, By TebogoMy 2 year old loves this. We've tried other fluoride-free natural toothpastes, but this is the only one my son has approved.09/01/2018, By LindieIt says 0- 3 years of age, this container is so big it might just last until then! I have been struggling to find something to brush my little ones teeth with. love this. my little one does not mind brushing teeth. taste is great and its nice and firm so its easier to brush with.05/01/2018, By SarahMy little girl loves the taste which makes brushing her teeth easy. It's also safe to swallow.04/01/2018, By TammyMy toddler loves this toothpaste
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.