- Berry-flavoured brushing fun; recommended for ages 0-3 yrs
- Contains xylitol, which research shows kills cavity-causing bacteria
- Designed for children of all ages; suitable for toddlers and babies
- Safe to swallow
- No animals were harmed to make this product
- Made with certified organic ingredients
- Phytotrade Africa accredited partner
- Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.
- Endorsed by the Vegan Society
- Apply a small amount to your child’s toothbrush.
- Brush in the morning and night, after meal times.
- If possible spit and rinse; safe if accidentally swallowed.
Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, adansonia digitata (baobab) fruit extract*, rosmarinus officinalis (rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, pelargonium graveolens (rose geranium) distillate*, potassium sorbate, maltodextrin, guar gum, lavandula angustifolia (lavender) distillate*, raspberry flavour
*Ingredients from organic farming
99% of the total ingredients are from natural origin
**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.
Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.
The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.
The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.
Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org).
Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.
It has an EWG rating – the rating is 3/10, primarily due to data gaps.
21 out of 21 people would recommend this product26/02/2019, By HannahA household favourite. My son truly enjoys brushing his teeth with this range.18/02/2019, By MichaelaTube lasts forever. Tastes amazing (I've used it on occasion when craving something sweet!!) perfect for babies whose teeth come in early28/01/2019, By TanyaLittle one loves it!Great taste and safe to swallow18/01/2019, By S ASafe. Natural. Peace of mind.09/01/2019, By PetroMy go-to brand for my little one! This definitely makes brushing your little one's teeth easier - as they love the taste. And I love that there is no fluoride in it!12/12/2018, By TaniaMy 2 year old absolutely loved this toothpaste. She literally brushed her teeth 3 times the first time she used it. The cute little animals on the front is also a bonus!!30/11/2018, By LeeI love the fact that this is natural and fluoride free. It tastes great and is a good 'first' toothpaste that helps to instill good oral hygiene practices in your little ones.22/10/2018, By NokhanyoThis somehow ended up in my daughter's eye and it didn't burn or sting or irritate her in any way. I take that as a good sign29/09/2018, By ClaireBaby enjoys this and it works well. Have used it for all 3 my children. Love this brand!!!!03/08/2018, By RenskeGreat product, but toddler prefer the blue monkey toothpaste(3years+)26/07/2018, By NicoleMy little one loves this toothpaste. Wont use any others.21/07/2018, By LanaMy little one absolutely loves this toothpaste!! Since he was about 6 months old he used to suck it off the brush and now he reaches up on the shelf to get it and runs around with the tube, love!!!30/06/2018, By RonThis range is the most wonderful value for money - my friends purchased this for their little one and I'm now recommending it to everyone with babies (I even use the range targeted at adults - the deodorant works a charm!)12/06/2018, By HeikeMy son loves the taste of this toothpaste, which makes brushing teeth at least a little bit easier. And I don't have to worry about him swallowing it because it doesn't have the harmful ingredients. Double win!12/06/2018, By TertiaMy daughter is 4 and she absolute LOVES it. She has three types of toothpaste to choose from and she chooses this one every time10/05/2018, By ClaraMy little boy is 13 months and he does not like this toothpaste at all :(
I am a huge Pure Beginnings fan and we love all the products but this one was sadly not a hit16/03/2018, By JoyceI started my baby on this toothpaste when he was only a few months old. Now that he's a toddler, he loves this toothpaste. I think he enjoys the berry flavor because I always make mixed berries smoothies for him. Sometimes I catch him in the toilet eating toothpaste right out of the tube. Lol.10/01/2018, By TebogoMy 2 year old loves this. We've tried other fluoride-free natural toothpastes, but this is the only one my son has approved.09/01/2018, By LindieIt says 0- 3 years of age, this container is so big it might just last until then! I have been struggling to find something to brush my little ones teeth with. love this. my little one does not mind brushing teeth. taste is great and its nice and firm so its easier to brush with.05/01/2018, By SarahMy little girl loves the taste which makes brushing her teeth easy. It's also safe to swallow.04/01/2018, By TammyMy toddler loves this toothpaste
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.