The natural and healthy way to care for your teeth and gums.
Pure Beginnings toothpaste contains xylitol, which has been shown to effectively reduce tooth decay by preventing the growth of the bacteria Streptococcus mutans - a "nasty" that causes dental cavities.
- Apply a small amount to the tooth brush.
- Brush teeth morning and night, preferably after meal times.
- Spit and rinse.
Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate, peppermint flavour, adansonia digitata (baobab) fruit extract*, eupatorium rebaudianum bertoni (stevia) leaf extract, menthol, mentha piperita (peppermint) oil*, potassium sorbate, guar gum, citric acid, mentha spicata (spearmint) leaf oil*
*Ingredients from organic farming
99% of the total ingredients are from natural origin
A note about Sodium Lauroyl Sarcosinate: Information on ingredients change all the time and for this reason we sometimes have ingredients permitted in products that are starting to attract negative attention – this does not mean however, that they are a problem, just that there are data gaps. Sodium Lauroyl Sarcosinate is one of those ingredients. This is what we know about it – to use it or not to use is your call. Sodium Lauroyl Sarcosinate is approved by Ecocert, and is also approved in the new COSMOS organic standard. The ingredient is sulphate free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating. The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer. Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org). Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating orsensitizing, although as stated above, it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with. It has an EWG rating – the rating is 3/10, primarily due to data gaps.
50 out of 55 people would recommend this product30/04/2017, By StephThis is the best natural toothpaste I have used. It lathers surprisingly well and cleans my teeth nicely. Tastes nice too.04/04/2017, By JennaTastes great, leaves breath fresh. No after-taste.24/03/2017, By Marcelle90 Percent of the time this toothpaste lands in the basin or on the floor. It is a thick consistency that does not dissolve quickly in your mouth.02/12/2016, By RobbieI decided to try this after using the Earthsap toothpaste for a few months. This one has a much stronger taste which is very pleasant and smells amazing. Glad I got enough to last a while.16/11/2016, By LizAmazing taste, amazing results. It even removes stains from a night of drinking cheap red wine ;)09/11/2016, By GinaI have been using this toothpaste for years and it is one of my favorite products. I LOVE the taste of this toothpaste!05/11/2016, By TaniaWe all use this toothpaste, it is great! It tastes a bit like the old Stimirol original gum, with some mint added, really a nice taste and cleans well too. We love it.20/10/2016, By ArlineReally a great product - feels like conventional toothpaste18/10/2016, By JeaneGreat, not an overpowering taste, cleans well, lasts long, but still feel the need to use a rinse for freshness.05/10/2016, By VerenaThis toothpaste is nice and minty and fresh and by far the best toothpaste that I have tried so far.
Will definitely buy again03/10/2016, By SharmlaThis toothpaste worked really well, it was very gentle on our gums and teeth. No harsh chemicals are used and its made from such pure ingredients that you can even swallow this toothpaste but best of all no animals were harmed in the making of it28/09/2016, By CaitlinI am so very pleased with this product - it is so much better than I was expecting. Lovely, refreshing taste and my toddler loves it too.22/09/2016, By VanessaLIts so comforting to know that no dangerous chemicals are being absorbed through my mouths mucus membranes and the occasional, accidental swallow. The tube has also lasted me very very long!! Not much lather, but thats not a big issue. Allows you to brush as long as you want without foam overflowing.12/09/2016, By LilyAbsolutely the best toothpaste ever!10/09/2016, By NicoleI have tried another organic toothpaste and in comparison this toothpaste is awesome! My husband and myself love it. After using this toothpaste of a while, we had to use conventional toothpaste and couldn believe how terrible it was. I highly recommend this toothpaste.11/08/2016, By TraceyMy whole family uses this toothpaste. When we first switched from conventional, chemical products, we tried another product which the family really didn like - too soapy and a weird texture. However, this toothpaste is much more like
ormal toothpaste, and the whole family likes it. I could be imagining it, but I think it has a slight whitening effect too. Recommended!08/08/2016, By CandiceLeaves your mouth feeling fresh and teeth clean without any burn...and of course no cruelty :)07/07/2016, By SarahHave tried a few brands and flavours and this is my favourite. Its light, clean and fresh!27/06/2016, By ShamiraThis toothpaste has become a regular feature in my beauty arsenal, it has a good texture, subtle and refreshing minty taste and effectively cleans my teeth . I would have given it 5 stars, but it is a bit pricey.13/06/2016, By BiancaThis is the best organic toothpaste I have tried so far. It has a delicate minty taste, leaves teeth feeling clean and best of all - no fluoride, carrageenan or parabens. Will buy again.03/06/2016, By MarkDNo Fluoride, no animal cruelty and minty fresh breathe. great product19/05/2016, By GenevieveThe number 1 selling point for me is you can brush your teeth for a full 2 minutes (the general recommendation of dentists) without any burning sensations, which is all to common in commercial toothpastes thanks to the pesky ingredient known as Sodium Lauryl Sulfate which they throw in.
It isn a foaming toothpaste which you might have to get use to. But it does the job and leaves a fresh taste! Id give it 5 out of 5 if the fresh taste was more powerful.04/05/2016, By BarbaraI tried this one as my first natural tooth paste and I am absolutely happy with it: it cleanses gently and leaves a fresh, clean taste / feeling. 5*!03/05/2016, By GillianBeen using this toothpaste for over a year now and love it! You never get the hard plaque anymore which is obviously caused by fluoride? Will never buy anything different - its the best tasting natural toothpaste ive tried!04/04/2016, By KERAI love this toothpaste. Has a lovely taste and will be my new favourite. Even my husband loves it and does not want to use his usual toothpaste, as I am still convincing him to go all natural and eliminate nasty toxins where possible.08/03/2016, By SherrylLove this toothpaste. Often toothpastes leave me with dry cracked lips or small pimples near my lips, so was keen to give this a try.
Am pleased to say none of the problems I had with other tooth pastes have recurred. It does have a fresh taste, is grainy enough to buff your teeth. Not as firm as regular toothpaste but I don find that an issue.
I reordered the bulk pack17/02/2016, By CatherineI gave this a 4 star as Im use to extremely strong and toxic oral pastes. Yest this subtle burst of freshness is doing the job really well. Clean fresh breath. I use it along with Spry Spearmint Oral Rinse. Perfect Match.01/02/2016, By JoandeIt took a while to get used to the toothpaste, being one who always used a strongly flavoured toothpaste. It leaves a light pepperment taste in the mouth. The fact that it doesn foam took me a while to get used to but, at the end of the day, my health comes first.24/01/2016, By NicoleLove this toothpaste. Does a great job for fresh breath and doesn give you that regular toothpastey taste in your mouth afterwards. Doesn sud up as much as regular toothpaste but I like that, still does a great job of cleaning and my teeth look slightly whiter as a smoker. I also notice less plague build up over time and think my next appointment will be a breeze! The xylitol makes it sweeter than regular toothpaste. I would recommend this to parents for that sweet reason and because its safe to swallow!22/12/2015, By JacoThe texture is a kinda grainy and it looks really weird, darkish grey in colour. The minty (after) taste isn as strong as normal toothpaste but not an issue for me, it does the job well.15/12/2015, By MarietaPure beginnings toothpaste is peace of mind and a winner-I order regularly-the price may be a tad high but I guess that will change when the demand increase
People do not yet realize the damaging effect of fluoride in conventional toothpaste!24/11/2015, By CarlaHappy with the ingredients, taste, feel and clean. Some toothpastes are very overpowering or lacking in minty-ness. But this is just right :)28/08/2015, By LuciaWe really enjoy this toothpaste as we are bunny huggers and environmentally conscious. It has a great fresh minty taste works really well. We will definitely continue using it. The only complaint (an it is not even that) is that it is a bit pricey.12/08/2015, By LiesaTastes good, cleans well, no flouride, bunny-friendly, has Xylitol (good against strep throat - Dr Amy Yasko), and reasonably priced. Very happy with the product10/06/2015, By NicoletteWe have been using Toms of Maine natural toothpaste for years but how recently moved to South Africa we decided to try the local offerings. This toothpaste is great, very mild but minty fresh and does the job. May try a cheaper one for comparison - but definitely happy with this product.15/04/2015, By Jeanne-MarieWe really enjoy this toothpaste, it has a earthy fresh taste and works really well. We will definitely continue using it although it is a bit pricey.07/03/2015, By JeanFor the first time ever I actually enjoy brushing. The toothpaste leaves your mouth feeling fresh but does not burn. Kids also love it. Texture is something to get used to03/01/2015, By MikaIve tried nearly all the toothpaste brands on this site and more from health shops, but this is the winner by far:
-Awesome packaging easy to open close cap.
-Great minty taste that is not too weak or overpowering.
-Doesn break the bank (can bring myself to pay R80+ for toothpaste)!!!
Finally! Thank you :)20/11/2014, By TerriIt tastes great, works well and is free of all the bad stuff. Ive tried quite a few natural toothpastes and this one is by far the best. My whole family uses it and I will continue to use it as long as its available. Its a little expensive but totally worth it!27/10/2014, By JoDefinitely my favourite natural toothpaste that Ive tried. You don need to use a lot at all and it leaves a slightly sweet, refreshed taste in your mouth. I recommend it!25/09/2014, By ZoeI really like this toothpaste. Some of the other EF toothpastes have an unpleasant taste but this one works well and has a fresh minty taste, although a slightly heavier texture. One tube also goes quite far, which is great.09/10/2013, By AstridDie tandepasta, maak wel skoon, maar geen vars asem nie. Nogal terleurgesteld in die produk.31/10/2011, By MasadiI've tried all the organic toothpastes, but all of them seem to clog the drain in my bathroom! Anyone else have this problem?27/10/2011, By LieslDelicate minty taste, but a little too bland for my liking. The consistency is too runny and messy.17/10/2011, By NatashaThis is a great toothpaste. I was worried that it might have a strange texture or taste, but it tastes and feels great. It might be my imagination, but I think my teeth feel smoother after using this than with my old toothpaste.03/10/2011, By RoaneThis is an excellent toothpaste. It foams well and the taste lasts through your entire brushing session, while your teeth also feel clean and your breath stays fresh! It also rinses easier off the brush, unlike other eco-friendly toothpastes.01/10/2011, By AlenaWe've been using this toothpaste for almost a year. Our toddler loves it and I don't worry about her swallowing the contents of her toothbrush. It is very mild and even though I sometimes wish for a kick, this toothpaste does a good job cleaning teeth, so I'll stick to it.04/07/2011, By DianeMy 5 yr old said it reminds him of choc mint ice-cream :) This is our favourite one by far.22/06/2011, By NadineThis will be our brand of toothpaste for the home from now on. It has a nice delicate minty taste. Lovely creamy consistency. The packaging is very user friendly (easy to squeeze and control the amount needed) - better than the competition available.24/02/2011, By IzzyThis is a very mild toothpaste so it takes a while to get used to (especially if you've been using Colgate / Aquafresh in the past which really give you a 'freshness punch'). My family likes to alternate between organic and Aquafresh and at least our cumulative fluoride consumption is reduced that way!05/02/2011, By JulieI was completely diappointed with this organic toothpaste. It totally lacks freshening power and also tends to leave a residue between teeth that does not rinse off easily.
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice.