{"id":30516,"date":"2018-08-17T11:16:28","date_gmt":"2018-08-17T09:16:28","guid":{"rendered":"https:\/\/www.faithful-to-nature.co.za\/blog\/?p=30516"},"modified":"2018-08-17T13:08:58","modified_gmt":"2018-08-17T11:08:58","slug":"love-coffee-worlds-kindest-coffee-brand","status":"publish","type":"post","link":"https:\/\/www.faithful-to-nature.co.za\/blog\/love-coffee-worlds-kindest-coffee-brand\/","title":{"rendered":"An Interview with I Love Coffee \u2018The World\u2019s Kindest Coffee Brand’"},"content":{"rendered":"

Calling yourself \u2018The World\u2019s Kindest Coffee Brand\u2019 is quite a claim. When I sat down with Mike Morritt-Smith to find out more about <\/span>I Love Coffee<\/span><\/a>, their dedication to providing employment for deaf black youth and eco-friendly coffee packaging solutions, I was pretty convinced.<\/span><\/p>\n

Read my interview with Mike below and let us know what you thought.<\/span><\/p>\n

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  1. \n

    Can you tell me a bit about the concept behind I Love Coffee?<\/b><\/h4>\n<\/li>\n<\/ol>\n

    We\u2019re a social enterprise, targeting unemployed deaf black youth.<\/span><\/p>\n

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      How do you find new employees?<\/b><\/h4>\n<\/li>\n<\/ol>\n

      Our staff members tend to refer friends to us, so that is one of the main ways we find new employees. But, we would also put out word \u2013 or perhaps, rather the sign – on social media that we are in need of new staff. We\u2019ve also worked with the National Institute for the Deaf (NID).<\/span><\/p>\n

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      1. \n

        Where are you guys based? And are you planning any expansions any time soon?<\/b><\/h4>\n<\/li>\n<\/ol>\n

        Currently, we have two coffee stations in the Publicis Machine offices in Harrington Street, Cape Town. One on the fourth floor and one on the fifth floor. We also supply a private corporate kitchen service, offering lunch and snacks. So, we have deaf baristas who make coffee and our kitchen staff \u2013 our head chef and his assistants \u2013 are all deaf as well.<\/span><\/p>\n

        We\u2019re in the process of opening a new branch in 78 Strand Street and also our first outlet in Johannesburg at the Nelson Mandela Children\u2019s Hospital.<\/span><\/p>\n

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        1. \n

          So, if I want to order a coffee from one of the deaf baristas, how should I go about it?<\/b><\/h4>\n<\/li>\n<\/ol>\n

          Well, we run a video throughout the day, explaining the signs to use for the most common coffee orders \u2013 Americano, flat white, cortado and so forth. The<\/span> video is also available on the website<\/span><\/a>\u00a0(or down below) for people to familiarise themselves with before visiting if they\u2019d want to.<\/span><\/p>\n