{"id":24680,"date":"2017-09-23T10:50:09","date_gmt":"2017-09-23T10:50:09","guid":{"rendered":"https:\/\/www.faithful-to-nature.co.za\/natural-organic-blog\/?p=24680"},"modified":"2022-07-25T13:28:32","modified_gmt":"2022-07-25T11:28:32","slug":"plastic-free-shopping-and-why-disruption-is-necessary","status":"publish","type":"post","link":"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/","title":{"rendered":"Plastic Free Shopping: Why Causing Disruption is Necessary to Cleaning up our Act"},"content":{"rendered":"<p>Being a conscious consumer has just become even easier with our online process. We&#8217;ve built in a brand new listing on our website to filter and show only those products that are plastic free. This means zero plastic is used in the product or its packaging. It&#8217;s a first in the world of its kind and we know it couldn&#8217;t have been an easy thing to bring about. We touched base with our founder, Robyn Smith, the incredible eco-warrior behind all the work we do around sustainable consumerism, to understand a bit more about her thinking around this and the bigger picture around her vision.<\/p>\n<h2><span style=\"font-size: 18pt;\"><strong>Q: There is a lot of buzz about the new ethical sorting features on FTN \u2013 let&#8217;s start with how you are feeling about it all?<\/strong><\/span><\/h2>\n<p><strong>Robyn<\/strong>: So, we have recently launched a 100% plastic free filter, as well as a palm oil filter. And like anything we pioneer I generally have a sleepless night or 3 around the launch. I feel hugely excited but also always quite vulnerable because I have learnt that change doesn&#8217;t come without feathers being ruffled \u2013 or positive disruption as I like to call it. We have 5 core values at Faithful to Nature, and I feel they are all guiding lights with initiatives like this \u2013 <em>bravery, responsibility, action, love and caring.<\/em><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BZQMzh-AkX_\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Robyn Smith (@robyn_on_earth)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-09-20T06:40:50+00:00\">Sep 19, 2017 at 11:40pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h2><span style=\"font-size: 18pt;\"><strong>Q: Explain a little more about the \u201cpositive disruption\u201d you referring to?<\/strong><\/span><\/h2>\n<p><strong>Robyn<\/strong>: Well, we have over 400 (amazing) suppliers \u2013 all change agents in their own rights, and tens of thousands of very caring customers. That\u2019s a lot of people, with a lot of valid opinions and agendas. And I believe we are working in an extremely passionate industry \u2013 whether someone is supplying solutions to make the world a better and greener place, or whether someone is looking for support with their ethical shopping choices, they are generally committed and passionate about their efforts.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BZQzKhZADAH\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Robyn Smith (@robyn_on_earth)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-09-20T12:16:02+00:00\">Sep 20, 2017 at 5:16am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>THE DISRUPTION BIT<br \/>\n<\/strong>Since both the plastic-free and palm oil free filters are a first of their kind, there is always a possibility that we may have made a mistake here and there, or that we offend someone by not including their product in our listing because our criteria for making that listing differs. That is the potentially disruptive part.<\/p>\n<p><strong>THE POSITIVE BIT<br \/>\n<\/strong>But the way it is positive, in a hugely, massively, paradigm-shifting kind of way, lies in the conversations and discussions that are created around incredibly important topics. For instance, should we classify products that have silicone or rubber lids as plastic free? Or, since palm oil can be snuck into products in hundreds of different ways, should we automatically assume that a product with \u201cvegetable oil or &#8220;ascorbyl palmitate\u201d contains palm oil if a supplier cannot give us a strong enough evidence that it does not?<\/p>\n<p><strong>ETHICAL IS A FRAME OF REFERENCE<br \/>\n<\/strong>Also, we have always recognized that \u201cethical shopping\u201d means different things to different people. For some, it means buying vegan products, for others, it&#8217;s about only buying the most non-toxic (certified organic) alternatives they can while for others it&#8217;s about packaging and choosing plastic-free options. We do not believe it is our place to tell our customers how to shop \u2013 rather our intention is to create a platform that supports them in their ethical shopping. We also believe by highlighting classifications such as products containing palm oil, or being locally produced or plastic free, we are also educating <strong>both<\/strong> our customers and suppliers on potential factors to consider when consuming.<\/p>\n<p><a href=\"https:\/\/www.faithful-to-nature.co.za\/natural-organic-blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-23-at-1.32.44-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-24682 aligncenter\" src=\"https:\/\/www.faithful-to-nature.co.za\/natural-organic-blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-23-at-1.32.44-PM.png\" alt=\"\" width=\"474\" height=\"593\"><\/a><\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Q: Why did you feel that it was an essential step in the evolution of your company?<\/strong><\/span><\/h4>\n<p><strong>Robyn<\/strong>: A paradigm shift needs to happen if we are really going to change the destructive course we are on with our one and only home. We need to rethink how we consume almost everything we use. At Faithful to Nature, we believe the best way to support our customers and to empower our community is through transparent information. We have been totally inspired by the momentum the zero waste movement has generated as well as the growing requests from customers encouraging us and our suppliers to avoid palm oil that both search filter options seemed like the best natural step.<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Q: So, why are we saying this is a first in the world of its kind?<\/strong><\/span><\/h4>\n<p><strong>Robyn<\/strong>: As far as we are aware (and we\u2019ve done a fair bit of scouting) we haven&#8217;t found any other retailer that classifies there products like we do. By that, we mean the option to filter out products from a selection according to the type of filters we&#8217;ve made available. But of course, we hope many follow course very soon.<\/p>\n<p>It must be said, however, that there are small retailers out there launching \u201cplastic free\u201d physical stores from our very own Cape Town, through to New York and Sydney which is beyond awesome and very exciting.<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Q: Can you give us a little insight into what even needs to take place to create listings like these?<\/strong><\/span><\/h4>\n<p><strong>Robyn<\/strong>: It\u2019s actually a mammoth task. We have over 11 000 individual products available on our store. We&#8217;re constantly managing ingredient and packaging updates from suppliers as well as listing new products \u2013 about 300 a month.<\/p>\n<p><strong>Step 1: <\/strong>We make contact with suppliers to see if they can give us more information on their products and of course because everyone is so busy, feedback here can be tricky.<\/p>\n<p><strong>Step 2: <\/strong>We then have to go through each product and determine whether it fits the listing. We always encounter big discussion here. Palm oil, for instance, can be hidden in so many different types of ingredient listings that we have to be sure we have covered everything. Or should we allow a supplier to call their product plastic free if it arrives in plastic at our warehouse? (The answer here is no.) Once the list has finally been created,<\/p>\n<p><strong>Step 3:<\/strong>&nbsp;Once the list has finally been created, it&#8217;s onto our developers and web admins to get it all uploaded.<\/p>\n<p><strong>Step 4:<\/strong>&nbsp;Then, of course, comes the second round of testing and feedback. For instance, if we have misclassified a product or not considered a different angle.<\/p>\n<p>We have a core of customers who are incredibly knowledgeable and regularly keep us on our toes if they notice any errors. It&#8217;s a constant work in progress, but as the saying goes &#8211; &#8220;You don&#8217;t have to be great to start &#8211; but you have to start to be great.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Learn a little more about our&nbsp;<a href=\"https:\/\/www.faithful-to-nature.co.za\/how-to-use-filtering\/\" target=\"_blank\" rel=\"noopener noreferrer\">plastic-free shopping filter<\/a>&nbsp;and please let us know if you have any feedback; good or bad, so that we may continue to strive towards an exceptional plastic-free shopping experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a conscious consumer has just become even easier with our online process. We&#8217;ve built in a brand new listing on our website to filter and show only those products that are plastic free. This means zero plastic is used in the product or its&#8230;<\/p>\n","protected":false},"author":8,"featured_media":75989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5,120,184,127,125],"tags":[1215,1217,1220],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plastic free shopping: Why causing disruption is necessary<\/title>\n<meta name=\"description\" content=\"We chat with our founder, Robyn Smith, about why the disruption caused by launching a plastic-free shopping filter is necessary in order to progress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plastic free shopping: Why causing disruption is necessary\" \/>\n<meta property=\"og:description\" content=\"We chat with our founder, Robyn Smith, about why the disruption caused by launching a plastic-free shopping filter is necessary in order to progress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/\" \/>\n<meta property=\"og:site_name\" content=\"Faithful To Nature\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-23T10:50:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T11:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.faithful-to-nature.co.za\/blog\/wp-content\/uploads\/blog_image_plastic_free_shopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Fedder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Fedder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/\"},\"author\":{\"name\":\"Andrea Fedder\",\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/#\/schema\/person\/572ade63df32b383bafbfdf445808bda\"},\"headline\":\"Plastic Free Shopping: Why Causing Disruption is Necessary to Cleaning up our Act\",\"datePublished\":\"2017-09-23T10:50:09+00:00\",\"dateModified\":\"2022-07-25T11:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/\"},\"wordCount\":1163,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/plastic-free-shopping-and-why-disruption-is-necessary\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.faithful-to-nature.co.za\/blog\/wp-content\/uploads\/blog_image_plastic_free_shopping.jpg\",\"keywords\":[\"plastic-free\",\"waste free\",\"zero waste\"],\"articleSection\":[\"Faithful to Nature\",\"Lifestyle &amp; 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