{"id":24328,"date":"2017-07-07T06:07:02","date_gmt":"2017-07-07T06:07:02","guid":{"rendered":"https:\/\/www.faithful-to-nature.co.za\/natural-organic-blog\/?p=24328"},"modified":"2019-06-12T13:13:44","modified_gmt":"2019-06-12T11:13:44","slug":"soaring-free-superfoods-interview","status":"publish","type":"post","link":"https:\/\/www.faithful-to-nature.co.za\/blog\/soaring-free-superfoods-interview\/","title":{"rendered":"Superfoods Defined: An in depth Q&A with Peter & Beryn on the brand, the concept & the lifestyle"},"content":{"rendered":"

The Superfoods brand launched in SA more or less when whispers of a raw food diet\u00a0became the new healthy habit to adopt. I recall being completely\u00a0taken by the notion that my microwave-nuked food probably didn’t contain all that many nutrients and set off on a 3-month raw food journey myself. I fell in love with a notion that said chocolate was good for me and consequently their raw Ecuadorian sourced cocoa powder. For me, raw chocolate was the only part that stuck, but the awareness toward nutrient dense food never left.<\/p>\n

Some ten years down the line, the brand has grown in popularity as many more health-seeking individuals get onboard.\u00a0Soaring Free Superfoods<\/a> has also grown considerably in range as more and more power-packing berries are discovered in the jungle depths. But what makes a food so super and how did this particular collision of lifestyle and trend cross paths with two such life-affirming health-food believers? We had the opportunity to connect with\u00a0founders, Peter and Beryn Daniels, on the makings of a truly Super-infused brand.<\/p>\n

\"\"<\/a><\/p>\n

Thanks for taking the time to do this interview with me for Faithful to Nature (via email). If we were doing this in person and I was sitting in your lounge what would we be snacking on right now?<\/strong><\/h4>\n

Our Zero-Sugar Superherb Chocolate Bars with a bowl of goji berries and black mulberries on the side. (our personal favourite)<\/p>\n

In case you have a sweeter tooth, we\u2019d have our other 4 flavours of coconut sugar sweetened chocolate bars on offer for you too <\/span>\u263a<\/span><\/p>\n

Yum (she says looking at her inedible keyboard)! For those of us who have only ever known you as the two founding pillars of the Superfoods brand – who were you before and how did you meet prior to the brand being born.\u00a0<\/span><\/strong><\/h4>\n

Peter and I met in our late teens, just out of school, way before we knew anything about food, health or superfoods! We fell head over heels in love and were married by the tender age of 22. With a big dream of one day living on a farm, we set off in the apparent opposite direction – travelling and adventuring together to gain some life experience and work out what we wanted to do with our lives. We spent a couple of years living and working in London, where we\u00a0were first introduced to Superfoods. Whilst abroad we trained first as chefs and worked for a brief period in a French ski resort. Upon returning to the UK, we were introduced to the Raw Food Movement and trained as raw food (and superfood) chefs.<\/p>\n

Inspired by health and the practical culinary skills to make healthy food taste great, we returned home to South Africa and started Soaring Free Superfoods.<\/span><\/p>\n

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Although Soaring Free Superfoods now imports and distributes the widest range of Superfoods countrywide, the core tenet of our business is education. We began the company as a means to share how delicious good food can taste as well as how delightful good health feels. <\/span><\/p>\n

“Food and health cannot be separated, so it is important to be able to create dishes that inspire the senses as well as the cells.”<\/span><\/em><\/span><\/p>\n

During our training, we were introduced to raw chocolate and were taught how to make a superfood chocolate mousse. As a chocoholic (raised in her parent’s bakery) that was it for me! We found many of the Superfoods we were accustomed to eating abroad were not available back home, especially the raw cacao (chocolate). So, we started importing our favourite superfoods mainly to keep ourselves, and our friends, in good supply. Very soon we were supplying the people on our workshops, then local health shops, markets and specialised delis. We created the <\/span>Soaring Free Superfoods<\/span><\/i> brand dedicated to sourcing and distributing only the highest quality organic and wild harvested superfoods we could find.<\/span><\/p>\n

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3. Was there a singular moment, that you can recall, where the entire ‘Superfood concept’ bloomed all at once or did it develop bit by bit, the way my blueberry bush yields limited but delicious fruit every year?\u00a0<\/strong><\/h4>\n

<\/h4>\n

There is some confusion and controversy out there in the general public media as to what defines a \u2018superfood\u2019, so perhaps it\u2019s best to clear up the concept first. Is salmon a superfood? How about eggs? Or is it broccoli and blueberries?<\/h4>\n

<\/h4>\n

Superfood defined according to Peter and Beryn<\/strong><\/h3>\n

We\u2019ve come to define superfoods as foods that are:<\/p>\n