- Banishes bacteria which cause bad-breath and plaque
- Leaves your teeth gleaming white and pearly bright
- Nourishes and enhances gum health
- Draws out toxins and heavy metals
- Refreshing flavours of mint and citrus
- Ingredients help to alkalise the mouth, which bacteria
- Handmade with 100% natural, botanical ingredients
- Made without preservatives, colourants or artificial flavours
- Sodium lauryl sulphate (SLS)-free
- Palm oil-free
- Potted in 100% recyclable, and reusable glass
- Approved by the South African Vegan Society
- Use the same amount, as your would with any other toothpaste.
- Store in a cool place out of direct sunlight.
- 100 ml
- *Coconut Oil (Mozambique), Baking Soda, *Bentonite Clay (USA), *Xylitol, *Vegetable Glycerine, *Activated Charcoal (from Macadamia Nut Shells), Newlands Spring Water (RSA), *Peppermint (India), *Clove (Madagascar) & *Grapefruit (RSA), **Citric Acid (Vitamin C ), Soy Lecithin (Emulsifier), **Sodium Lactate, Magnolia Bark Extract (Anti fungal)
- ** Natural Preservative
- *Certified Organic
- Coconut oil has natural antibacterial properties to fight off odour-causing, and plaque-forming bacteria.
- Bentonite clay gently polishes your teeth while remineralising them with its rich calcium content.
- Activated charcoal is a natural teeth whitener, remineralizes, cleans and whitens your teeth, also balancing the pH of your mouth.
- Bentonite clay and activated charcoal both act as natural super power magnets to any toxins hiding in the mouth.
- Baking soda naturally whitens, and removes surface stains without the risk of oral cancer associated with artificial whitening treatments.
- Clove oil contains a substance called eugenol which is antibacterial, and can help to alleviate toothache
Country of Origin:
- Made in South Africa
155 out of 176 people would recommend this product29/11/2020, By CandiceReally whitens teeth and removes plaque build-up. Only negative is that it leaves the basin needing more cleaning because of the black charcoal... but I'd still recommend this toothpaste24/11/2020, By LebogangGood product. It just needs extra care because it can stain things.14/11/2020, By PiaF14/11/2020, By SuzetteF29/10/2020, By yususgreat product27/10/2020, By AliyahGreat Product25/10/2020, By SarahGreat product21/10/2020, By KarishmaHappy with the product. I can see a difference. Is a bit messy and has to be wiped off the basin after each use but that's understandable as it contains coconut oil11/10/2020, By DarellVery impressed by this08/10/2020, By TBrilliant23/09/2020, By BlondiOne of the products I absolutely love, It really does make your teeth look more white, if you use it at night you wake up with your mouth feeling cleaner than usual and the taste isn't bad at all. It is a bit messy in the sink, but I feel it only makes it more easy to know where there are still germs to wash away as opposed to plain white toothpaste.14/09/2020, By TrishYes, it's a little messy. And yes, the taste does take a but to get used to, but boy my teeth have never been cleaner! I love it!07/09/2020, By GabrieleI thought it was ok, but after using it for a while my dentist said that my tooth surface looked like I have been scraping them with sand (!) so stopped using it.29/08/2020, By Enisok28/08/2020, By JunoDoes not taste good but my teeth feel clean for the whole day.26/08/2020, By TaI want25/08/2020, By AideenThe toothpaste stains clothes.
The coconut oil makes the toothpaste very difficult to wash off your hands, the sink, the toothbrush.25/08/2020, By AideenThe toothpaste stains clothes.
The coconut oil makes the toothpaste very difficult to wash off your hands, the sink, the toothbrush.23/08/2020, By NurahDefinately a good substitute for the traditional toothpaste in a tube.16/08/2020, By SharonGreat freshness, all day long. This is my 2nd bottle. 1st lasted two months, so great value for money!!09/08/2020, By CindyIt doesn't taste very nice and is a bit messy to work it, but it has helped to lessen the sensitivity on my son's teeth. As for whitening: time will tell.04/08/2020, By KalitaNot very sweet so it takes some getting used to. I have very sensative teeth and ive been looking for.something that would help with that. The toothpaste is very soothing but doesnt help with my gum sensativity... Its i good toothpaste but not my favourate.23/07/2020, By RaeWhiter teeth with a polished shine. Not the sweetest toothpaste but nothing beats natural and fluoride free22/07/2020, By NikkiWorks very well especially for coffee stains! In just a week I can see the difference. Interestingly teeth are also less sensitive than before. Do be careful when you spit and clean your toothbrush well as it stays black otherwise.20/07/2020, By LowellThe taste is not the best however, your mouth feels fresh and your teeth appear much cleaner after a month. Overall, amazing product and I think It will be my main toothpaste, I am done shopping around17/07/2020, By KbearThis made me break out so maybe allergic to ingredients.. Won't re order16/07/2020, By LeilandieSo happy with this. Even hubby who was sceptical is raving. Our teeth feel super polished and def more white. The effects last throughout the day much better than regular toothpaste. Go green living!13/07/2020, By AimeeI am almost 100% assured that this works better than the regular tube toothpastes. Definitely noticed a whitening effect, mouth feels fresher for much longer, knowing that it's all waste free. Not turning back!06/07/2020, By ZazzI was pleasantly surprised by the taste and noticed a whitening effect.29/06/2020, By DeborahI love this toothpaste and noticed my teeth looked whiter after only a few days. I'm not sure the jar would be good for families sharing the same toothpaste. I will be buying it again and would recommend it.16/06/2020, By LauraLoving this product. Taste takes some getting used to, but overall it's a good natural way to get those pearly whites.14/06/2020, By AshleyTakes some getting used to after using standard, store bought toothpaste. Does tend to make a bit of mess but tastes good and make your teeth white quite quickly.10/06/2020, By GeorgieI have struggled quite a bit with finding a good natural toothpaste. This one has definitely got me hooked! Love the way it makes my teeth feel. It doesn't taste the greatest, but you get used to it!04/06/2020, By LouiseInitially tastes awful but you get used to it.04/06/2020, By LouiseThe product is a little thick but it may have to do with the fact that’s it’s winter and it’s all natural. It does absorb quickly leaving the skin feeling soft.02/06/2020, By TshegofatsoTried many toothpaste. This one is the best29/05/2020, By NatashaLeaves teeth clean and polished - recommended26/05/2020, By MadelineAfter trying out a fair few vegan toothpastes on the market, I can definitely recommend this one. I have consistently used this one for 2 years now and keep rebuying it. I cleans wonderfully (my teeth stays white), it's not sweet like so many that contain a sweetener and comes in a glass jar. What more can you ask for?21/05/2020, By JuanitaIt leaves my teeth and mouth feeling super clean and fresh. It is gentle and I find that gentle brushing is enough with this toothpaste.20/05/2020, By JanineLove it15/05/2020, By Lornagood13/05/2020, By NicoleI found this toothpaste quite abrasive, which can cause irreversible damage to your enamel. Although the few times I did use it, it did leave my mouth feeling clean and fresh and great value for money wish there was a gentler version without the activated charcoal09/05/2020, By mignonVery effective05/05/2020, By Hannyused once. worked well no difference yet. as messy as activated charcoal29/04/2020, By HappyTrying it out26/04/2020, By MonicaGREAT26/04/2020, By CandyBetter than toothpaste14/04/2020, By RenI’m not convinced yet - only been trying it for the last two weeks - don’t like the taste, my breath smells, haven’t seen “whiter” teeth as claimed & it’s messy. However I will persevere to see if it does do what it says it does.26/03/2020, By LeandaLoved it so much, I just had to get it again!12/03/2020, By LeandaThe taste is a bit salty at first and be prepared to rinse the sink and brush with some hot water, but having said that, I LOVE THIS PRODUCT! Cleans my teeth way better than normal toothpaste.06/03/2020, By AdieExceptional cleaning. Tastes great. Nice and compact container for traveling.05/03/2020, By ColleenTaking time to get used to this but my mouth does feel cleaner.16/02/2020, By AshMakes a huge mess and stains the sink.11/02/2020, By LisaWorks really well!
It takes some getting used to, but worth it! Slightly strange taste, especially the first time you use it, but I got used to it very quickly. It leaves my mouth feeling super clean and fresh. You do need to clean the sink afterwards, but I don't mind, because it works so well and really gives me peace of mind that I'm not putting any nasties in my mouth10/02/2020, By AlyxIts messy but not something that puts me off using it. Cleans my mouth nicely with my electric toothbrush. So happy to not have fluoride and other poisons entering my body so no complaints and this looks like it will last a good amount of time so not breaking the bank either. Very happy.25/01/2020, By ClydeI have been on a hunt for a good toothpaste, this one a killer! but a bit messy. it's worth every penny.17/01/2020, By PhoebeI can already see my teeth whitening after the second brush. I really like this toothpaste, but you do have to thoroughly wash your basin, toothbrush and face after brushing as the charcoal does seem to get onto everything.15/01/2020, By georgiaI love this product. It leaves my teeth feeling squeaky clean, and with a natural, fresh after taste. It does take some getting used to, and as it can be a bit messy, it's best to use it in the shower or over the basin. The only downside of this product is that it is a bit oily, which means a bit more elbow grease involved in cleaning it off of surfaces/your tooth brush - however this shouldn't be a deterrent as the pro's far out-way the cons.14/01/2020, By ShannonNot a fan. Messy, tastes bad, and the charcoal products do not work in my experience.12/01/2020, By Adele SThe black charcoal takes getting used to but after 3 weeks of use I am really enjoying this product08/01/2020, By TeniqueIt's quite messy, but definitely worth it. My favorite.06/01/2020, By KateGot to get around the blackness and the different taste but otherwise good03/01/2020, By HelperWell done02/01/2020, By fionaTastes reasonable but extremely messy to use.The charcoal sprays all around the wash basin.Now trying tooth powders which I find better.10/12/2019, By MarainBit messy and tastes horrible in the beginning but once you get used to it, it's amazing!
Noticed whiter and cleaner teeth almost immediately.
Helps to brush over your teeth again after rinsing to get rid of the all the toothpaste08/12/2019, By MartineTakes a while to get used to the taste, but definitely one of the better tasting ones. Could definitely see a difference in the brightness and whiteness of my teeth.04/12/2019, By PixieStill getting used to the salt and oil taste BUT my teeth look whiter and cleaner than ever. Love that I'm not putting any nasties in my mouth. Will definitely persevere and re-order.03/12/2019, By MoushumiQuite salty to taste but otherwise great - leaves teeth feeling less sensitive and healthier. Also good breath deodorizer.28/11/2019, By AminaGood23/11/2019, By KayMy smile is whiter and brighter after one brush. Terrible taste but definitely worth it.20/11/2019, By MazIt makes such a mess! It does not leave my mouth tasting nice.14/11/2019, By KathrynExcellent product but a little salty and leaves some residual black spots on my teeth if i don't rinse thoroughly so I would recommend pairing it with a fresh mouthwash after but I will continue to buy!05/11/2019, By ChristineLeaves your teeth squeaky clean and fresh!02/11/2019, By Tholeka
Love this toothpaste. It leaves you teeth brighter and whiter in an instant. No turning back for me.30/10/2019, By LebogangThis is a great product since it whitens teeth and is also a oil pulling in a paste form.30/10/2019, By ChristineMy search for a good natural toothpaste has finally been completed with this discovery! Over the years I have been searching for a good, natural tooth paste & have tried most of them (avoiding the Xylitol infested ones...) - and having even attempted making my own, I am happy to have found this... it tastes good and my mouth/teeth feel really good. However this may not be for everyone as it does require to be scooped out of the container (glass - yay!)- and the rinsing process can be a little messy as the black does show up all over the basin - but besides that its really worth it and really does work.29/10/2019, By ShannonThe taste is a surprise... but after a while, I got used to it and actually enjoy all the subtle flavours of the toothpaste. It makes my mouth feel really healthy. The rinsing is a bit of a chore though28/10/2019, By SunéAt first I decided I will get used to the taste but later on I couldn't handle it so much anymore. It was also a bit too messy for me. I also didn't really see any results. Unfortunately, not for me.28/10/2019, By Bernadettelove this product it leaves my teeth clean and shiny. its a little messy but cleans off easily without any stains. will definitely be buying more in the future.28/10/2019, By MelissaHave only used it twice so far but my teeth feel nice and clean. The taste takes some getting used to - tastes like bicarb but not unpleasant. As some other reviews have mentioned the charcoal makes it quite messy, it does however wipe away easily. Love the container - no plastic!27/10/2019, By KateI love how much whiter my teeth are looking and they are not nearly as sensitive. It does take some getting used to in terms of taste and texture, I just wish it was a bit more minty. It’s a good “starter” product if you are going plastic free.21/10/2019, By JoThis product makes my teeth and mouth feel ultra clean but I have had difficulty opening and closing the jar I wonder if a biodegradable tube would be easier to use ...12/10/2019, By CatIm not enjoying using this product at all. The feeling in my mouth is terrible, and the mess left after and during use is awful.04/10/2019, By NickyLove it, I have been buying this product for a few months and I have noticed some are fresher than others though.03/10/2019, By BiancaLove that my teeth are noticeably whiter. Also has a nice, subtle minty taste to it. Can be a bit messy, but the results are totally worth it, bonus it’s good for the environment!27/09/2019, By BiancaIts day 3 since i started using this and I can literally see and feel the difference in my teeth. The taste is underwhelming at first but then i thought about the checmicals my brain was used to from regular toothpaste. Im definately switching to this product. I was thinking of a refill option once the tub is done, Is that possible?20/09/2019, By NadiaI'm happy with this toothpaste. If I could change one thing though, it would be to have a slightly more minty taste.18/09/2019, By PAbsolutely love this toothpaste! Personally has whitened my teeth08/09/2019, By SimoneI love this product! It was one of my first plastic free changes and I am in love. It doesn't taste super strong and minty which is really nice because it leaves your mouth feeling a lot cleaner. It can make a mess in the basin when you rinse but you can just wash it away. The only downside I have found is that it leaves my teeth feeling sensitive. I spoke to my dentist and she says it's because of the graininess of the activated charcoal and bicarbonate of soda so now I alternate a sensitive toothpaste with this one now but I'm still completely in love with it!08/09/2019, By SimoneI love this product! It was one of my first plastic free changes and I am in love. It doesn't taste super strong and minty which is really nice because it leaves your mouth feeling a lot cleaner. It can make a mess in the basin when you rinse but you can just wash it away. The only downside I have found is that it leaves my teeth feeling sensitive. I spoke to my dentist and she says it's because of the graininess of the activated charcoal and bicarbonate of soda so now I alternate a sensitive toothpaste with this one now but I'm still completely in love with it!02/09/2019, By ChristineI am very happy with this toothpaste, it is the third toothpaste I have tried from FTN, this leaves my teeth feeling the cleanest and the packaging is more eco friendly, this is the one I'll be sticking with.20/08/2019, By LizeIf you have a bad coffee breath, then this will take that bad taste out your mount! It is awesome, the colour takes some time to get use to, but overall I will definitely buy it again!13/08/2019, By LeireI was surprised at first how clean it feels and how white it leaves my teeth. It takes time to get use to the black (I have to wipe my basin and rinse very well), but it works nicely. The only thing is that it's a bit expensive.13/08/2019, By JulieI tried making my own coconut oil + baking soda toothpaste which tasted horrible so it prepared me for the taste of this one which really isn't bad. I added extra peppermint oil to give it a stronger fragrance.
It may look like it stains but not if you wipe it off immediately on the basin with warm water (it has oil in it so cold water isn't that effective) and you need to spit as low as possible to avoid a mess.
Otherwise, I'm happy with how it cleans my teeth :)05/08/2019, By TiffanyIt certainly feels like it cleans and leaves a great taste afterwards. I did almost give my husband a heart attack as I brushed in front of him without warning about the charcoal. Love that it is plastic free but it leaves a residue in the basin so it's a tad messy. I have started using it in the shower too.04/08/2019, By MeaganWhitens teeth like no other product I have ever used! Really makes your teeth feel clean, I use it once a day in the shower cause it is pretty messy and then in the mornings I use earth sap peppermint and baking soda. Teeth are in great condition, I am so happy!26/07/2019, By PreshaIt is solid but the charcoal bits can be running and messy in the basin and can stain. I think it works but I wish it had more of a fresh minty flavour. The bicarb can also be a bit overpowering. Still does the job though.23/07/2019, By ChanéThe taste takes some getting used to! I looove how environmentally friendly this product is though.23/07/2019, By PiaI love that this is natural and good for your teeth/gums etc - but hard as I've tried to get used to the charcoal and the weird taste, I don't think I'll be getting another one once I've soldiered my way through this pot. Plus, the mess - yikes! I much prefer the other natural options by the Apothecary... so I'll be going that route next time I think!22/07/2019, By TdkA great feeling on my teeth and definitely feel like I'm not putting anything harmful into my mouth (or down the drain!). Plastic free packaging and all natural.
My only con is that the charcoal droplets go EVERYWHERE if you brush your teeth like a heathen (like me). Might try a charcoal free version next time ;)20/07/2019, By GenevieveOnly been using a few days, but love it!18/07/2019, By GabiAmazing toothpaste, ordered in March and only halfway through the pot now in July. Takes a bit of getting used to as it doesn't have the same texture or taste like 'normal' taste but well worth it.16/07/2019, By Tegs22Great product! Literally keeos your teeth clean all day - no build up! Tastes funky, but so worth it.16/07/2019, By JusticeIt is the best toothpaste ever.15/07/2019, By SunshineIm hooked...wont ever use any other toothpaste again... its natural and wonderful and my mouth is fresh and healthy!11/07/2019, By NokhanyoFrom the first time I used the toothpaste I experienced swelling and itching but dismissed it because I'm one of those people who aren't sensitive to anything and have never had an allergic reaction to anything ever. Through a process of elimination I came to the conclusion that I may just be allergic to the clove oil in this. It's only been a few days since I started using this and it sounds shifty but it's literally the only new thing I've introduced to my regimen. I'm not trying to scare anyone away from using the procuct though because other than the taste it's actually great and in the few days I've been using it I actually noticed a difference in the condition of my teeth. I'm putting this up as a warning for anyone else who may experience something similar who also believes themselves immune. Would still highly recommend it09/07/2019, By NokhanyoRegret....that is all I felt when I first used this. That bicarb taste is so awful that I actually gagged but guess what? My teeth, tongue and gums were thanking me so for their sake I'll soldier on and hopefully, in time, I'll get used to the taste.08/07/2019, By SamanthaI wasn't sure what to expect, my teeth are definitely cleaner and beginning to whiten. As far as taste goes if you like that fresh minty taste then don't expect it from this product. I used my another natural brand after a few days just to experiment and found it left my mouth feeling "burny" if I can explain it that way.
It's taken a while to get used to but I don't think I'd be able to use another toothpaste now and you can control the amount you use very easily.20/06/2019, By DeeTaste is not how everyone explained it. If you are looking for that burning minty feel after a brush. this is not for you. since starting with this i have not been able to brush with any other toothpaste. i like the fact that it is in a jar and not a plastic tube. it also allows you to control how much you put on your toothbrush without worrying about wasting. my teeth feel so clean. its just a bit messy so just be careful of your clothes.18/06/2019, By GeorgiaHave to agree that the taste is not the best, however it leaves your teeth feeling super clean and healthy. Would definitely recommend.No chemicals thats what I love about it - back to the olden days - taste takes a bit of time to get use too - but love that its so natural and clean and one doesnt need a lot on the toothbrush07/06/2019, By AlLove this product no chemicals in your mouth07/06/2019, By JoanieIt takes a bit of getting used to the black in mouth and spit, but it feels natural and I love the texture and properties behind this product. The only negative would be that one has to rinse and spit a LOT take get the mouth clean of the blackness! But I love the product for all the other reasons and will definitely continue with it.05/06/2019, By Thirusha NaickMy new favorite toothpaste31/05/2019, By BiancaI love this toothpaste so much, it doesnt taste very good but it does whiten your teeth so I dont care about the taste I've been using this for a few weeks and can definitely see a big difference.31/05/2019, By CazI am really enjoying this product, my teeth feel clean, it is messy but manageable, it doesn't have an over powering mint taste and I do feel it has whitened my teeth so wow thank you, thank you.20/05/2019, By NellieSI bought this for a friend. He had been using Miswak toothpaste for a long while now, but was eager to try a charcoal toothpaste. He has sensitive teeth and gums. Well, he loves the product. His teeth and gums have been relieved of that sensitivity and though he doesn't see a whitening effect as yet, he will continue with the product.18/05/2019, By DeeThis is the first time I'm using a natural toothpaste and I'm very pleasantly surprised! No going back to commercially produced ones! My teeth feel clean and my mouth feels fresh. I would give 5 stars if there was a little more mint!07/05/2019, By YolandeGreat product, the charcoal just makes a bit of a mess when I brush. Only used it a few times but my teeth are starting to get whiter. Just watch out for your clothes if you brush.03/05/2019, By NicolaThis toothpaste tastes very good - it has a subtle peppermint flavour. I have been using this product for a few weeks and I can tell it will last me very long so it is worth the penny. My teeth and gums feel great too!02/05/2019, By SandraIm really battling with the activated charcoal, it makes a real mess and is putting me off which is a shame because I have really gotten to like the toothpaste and am determined to use it because it is cruelty free and plastic free. I had previously used this product before they added the charcoal and I would really like to get more of that.26/04/2019, By LizanneCleans nicely, no residue, works well with a bamboo toothbrush. This toothpaste tastes nice, cleans well and I love that it's not in a tube. This will become a staple for sure.25/04/2019, By ChloeMouth is feeling clean, fresh and teeth are looking pearly white. Takes a couple brushes to get used to the black. But I LOVE it!24/04/2019, By JudithWhitens teeth, just have to get used to the taste, as it is quite pungent.23/04/2019, By SanksMakes my teeth feel very clean and fresh. Love the glass jar packaging. Takes some time to get used to the flavour and the colour. This is not normal toothpaste, don't expect the same thing!17/04/2019, By BiancaWe have tried a few Charcoal toothpaste brands and this is by far the worst tasting one. It is the only one we've found to leave a really bad aftertaste. The packaging is great, (which is why we decided to try this one, no plastic!) but unfortunately for us, the toothpaste was not :(14/04/2019, By LauraLove the packaging and the toothpaste. However, it leaves small residues of charcoal in between my teeth even after rinsing with water! So I have to brush over over all my teeth again with a clean toothbrush12/04/2019, By GiselleI’ve purchased this toothpaste, because it has a recyclable and sustainable glass container. The taste and smell is great, but the activated charcoal wasn’t the best idea. It stains everything. My bathroom basin is stained and most of my white shirts are stained. Cool idea is theory, but didn’t work so well in practice.08/04/2019, By LenoreGreat product01/04/2019, By RudiFeels good. A lot less plaque build up when using this product. My teeth feel less sensitive as well thanks to this product and a change in my diet. Love the glass jar packaging!!!28/03/2019, By CatherineLove it. My teeth look and feel great. I Keep it in the shower with my bamboo toothbrush to reduce mess.26/03/2019, By CourtneyAt first I didn't like it because of the consistency of the bentonite clay and it had a strange taste, but I gave it a chance and I'm really happy I did. It keeps my breath fresh and has made my teeth slightly whiter over the past month. Also it's plastic free!25/03/2019, By KathrynGreat alternative for toothpaste in tubes21/03/2019, By BenThis is going to help with whitening my teeth. It leaves my mouth and teeth feeling sparkling clean. I initially thought this was pricey but was happy to see that this should last me a few months.13/03/2019, By StellaOne of my absolute favourite purchases!! It leaves my teeth feeling amazingly clean, and also has very impressive whitening power. Awesome!13/03/2019, By KristleeI quite like this toothpaste, definitely my favourite so far out of the plastic free toothpastes. Taste isn't bad at all, and cleans teeth that they feel smooth and squeaky clean.11/03/2019, By lizeOkay! so I had a fright the firs time I used it, but I do not think I will go back to any other toothpaste ever again! It takes away bad breath and your teeth are the pinnacle of squeaky clean!07/03/2019, By Paulalove this product, both me and my daughter use it and will not revert back to normal tooth paste. Our teeth are whiter and feel clean. Yes its a bit messy but you get use to it.06/03/2019, By UvinaWhen I reviewed this toothpaste, a lot of people had so much to say about the taste, but to be honest its not as bad as I anticipated and it’s a miracle worker. I highly recommend because I honestly started seeing its effectiveness within a period of 2 days,no joke.04/03/2019, By SianI actually prefer the taste to the overly sweet conventional toothpastes. It leaves my teeth feeling quite clean.
Unfortunately the charcoal is quite messy and it takes a lot of rinsing and brushing just to get the toothpaste out your mouth. I'd recommend brushing your teeth in the shower, as it could get on your clothes, and using another toothpaste when you want to avoid mess.18/02/2019, By CatTeeI quite enjoy the taste (I see others don't), now that I'm used to it. It isn't ever going to taste like conventional toothpaste, because it has baking soda and charcoal etc. in it. There are products similar to that, if that's what you're after. However, after a week, I actually love the taste.
I use it at night because it does take a bit of time to get the black out of your mouth / sink.02/02/2019, By NixMy daughter complained that the taste is awful. Time will determine if it does what it claims.02/02/2019, By MeganThis product tastes really horrible... But my teeth have never felt so clean and it leaves you with a light minty smell afterwards.25/01/2019, By LizeI liked the previous version of this toothpaste (without the charcoal). This one I will not buy again, it is messy and difficult to rinse out once you have finished brushing.21/01/2019, By NatashaI like this product, I have even used it as a scrub/ exfoliator once or twice, makes your skin pretty smooth and soft! Takes a bit longer to wash the basin after using it (as a toothpaste or a scrub) but it is worth it.21/01/2019, By TashCleans well, tastes okay. The one without activated charcoal was waaay better.28/12/2018, By I’m a fanReally makes my teeth feel squeaky clean! I don’t find the saltiness overbearing. The black paste does take some getting used to but I’m loving this product!12/12/2018, By LucyPlastic free and delicious11/12/2018, By TriciaI was looking for a vegan and cruelty free toothpaste so I was very happy to find this. It is really value for money too05/12/2018, By ChantieThis is my new favourite toothpaste. It leaves my teeth white and clean. It takes a while getting used to, but after a while you don't taste the difference, to commercial toothpaste, anymore.18/10/2018, By MarietteI see it fetches some positive reviews but for me it tasted like clay and had a horrible after taste. For the price,you would expect it to taste better and have a better after taste in the mouth.28/09/2018, By SandraIm not keen on the taste to be sure and find it really salty, but I am determined to make it work for me as I am working hard at illuminating plastic from my home. I would prefer a minty taste, as I am conditioned to expect my toothpaste to be minty and actually like the freshness it leaves you with. I was little sad that it is not cruelty free (I honestly cannot afford the cruelty free varieties) and am hoping that an affordable cruelty free option will soon be available.25/09/2018, By BeepThe toohpaste does seem to work and make my teeth feel very clean, but my mouth tastes (and presumably smells) gross afterwards, so I would recommend also getting (plastic packaging free) mouth wash.22/08/2018, By AngeliqueStand out product that cleans well and has no ugly chemicals. Feel good everyday when you aren't poisoning yourself both morning and night!15/08/2018, By Claire MichelleThe taste is really intense. Almost fishy due to the saltiness from the bicarb. Not ideal for freshening up your breath. However, I'm beginning to get used to it. Although, I would appreciate it if it were a more pleasant experience from the get go.
That being said, it leaves my teeth feeling very clean. Going to finish the pot and see if I can handle the taste before re-ordering.29/07/2018, By SaraMy favorite toothpaste. My teeth are whiter now.29/07/2018, By FranWe are all conditioned to THINK that our toothpaste must be minty, and so it takes a little time to really get used to this quite different taste. But it does leave my mouth clean and I know that the cinnamon is excellent treatment for the gums. I'm very satisfied and will recommend it to anyone.26/06/2018, By AdélThe taste definitely takes some getting used to, but it's worth the wait. Apart from the fact that I'm not sending toothpaste squeezies to landfill anymore, I actually prefer this over normal toothpaste. Used normal toothpaste again recently and I hated that it makes food taste bad afterward, dries out my lips, and overwhelms everything with peppermint. I feel that I brush more thoroughly with Back 2 Nature because I'm not distracted by all the foam. Teeth feel perfectly clean. It helps to spread the toothpaste around in your mouth as soon as you start brushing otherwise it sort of disappears.19/06/2018, By JodiIf you've had braces, the consistency is similar to the teeth mold they use (this is back in 2005, I don't know what they use now). Brush your teeth first and try to not let it touch your tongue and then at the end brush your gums and tongue and rinse. This works for me and has made the transition quite easy. I genuinely love this product and support the brand.04/06/2018, By LizeIf you're used to minty sweetened toothpaste from the supermarket this may put you off at first - it is very salty. I see a lot of people are commenting on the taste - you get used to it eventually, and it is a really great toothpaste. My dentist is happy!17/04/2018, By DebbieThe taste and texture can take some getting used to...I love the fact that all the ingredients are natural and good for you, and I have to admit that the taste has grown on me.
I love the eco-friendly jar it comes in and judging by how my husband and I have used this toothpaste, I am expecting it to last quite a while, which is a bonus.19/01/2018, By LynI do not like this product. The only thing going for it is the container.
In water starved Western Cape, it needs so much water to get the "mud" off the brush and the spatula - not water friendly at all.
The taste takes getting used to, as well as the mud like appearance, it does not taste good, but I will admit that it cleans well.17/11/2017, By LarissaI absolutely love this toothpaste! For the first time in a long time after brushing, my mouth actually feels clean. Its an added bonus that none of the nasty stuff found in commercial toothpastes, is in this natural toothpaste.14/11/2017, By NadiaThis is taking me a bit of time to get used to. It's not minty enough so you don't feel like you've really brushed your teeth. Not crazed over the taste or texture but I'm sure it's much better for you than normal toothpastes and it doesn't have fluoride which I like. I think the jar will last a long time so I'm looking forward to seeing if there are any noticeable differences to my teeth in the long term.28/10/2017, By GabyDefinite points for not being sold in a plastic container and not containing any chemicals or preservatives, but product-wise could be better. It takes some getting used to the taste and doesn't clean the teeth as well unless you really take your time, it could also use a bit more mintyness.26/10/2017, By HidayahAmazing product,anything beneficial for you wont have a nice taste...will def buy again25/10/2017, By Maxinegreat product11/09/2017, By SaraI love this toothpaste. It keeps my teeth so white without being abrasive and I just love the consistency and flavor. I love making my own toothpaste and I have tried endless combinations but this is just right. Everything you want in a toothpaste: remineralizing, very cleansing but it's still such natural ingredients that if you eat it it could actually en good for you.
And the favorite part: zero waste packaging.
My favorite!08/09/2017, By Yu-tingNot bad, just need to get use to the taste and texture of the product which is quite different from what most are use to. Personally, it is not minty enough04/09/2017, By BusisiweLove this tooth paste, the taste and texture take some getting used to, but after brushing my teeth in the morning it feels like i bought a brand new mouth!01/09/2017, By ErileneI am satisfied. Refreshing. Happy that it's in a glass jar.11/08/2017, By RobynI really like this toothpaste. It's not foamy or very minty but it leaves my mouth feeling very clean.09/08/2017, By MartiOf the list that I tried this was the best and still not worth more than 3 out of 5. It is in a glass jar - a plus. It has a refreshing smell. It is however far to clay like and made me feel nauseous when using it.08/07/2017, By SusanEasy to use and works very well. I love it16/06/2017, By PriyaI decided to try this after reading about how bad commercial toothpaste is for you. The taste takes some getting used too. However the results are amazing. Definitely a must try.28/04/2017, By SusieIt's natural and does the job. Teeth are nice and clean, but I can feel the coconut oil (greasy) and the salt/bicarb taste is too much of an onslaught on my poor tastebuds. This toothpaste takes some courage!27/02/2017, By ChanelThe colour of the toothpaste may have scared me a little once receiving it, but the results have been amazing so far and it;s def got a fresh, natural taste : )
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.