- A gentle but effective formula
- Packaged in recyclable, reusable glass instead of a disposable plastic tube
- Can also be used as a mouthwash or gargle
- Non-foaming, SLS-free
- Non-toxic, non-abrasive
- No synthetic flavours, colours or artificial sweeteners
- No propylene glycol
Tip: Pair your Apothecary toothpaste with our popular Environmental Toothbrush, for a 100% natural and eco-friendly oral care routine!
- Xylitol:Promotes tooth repair, prevents plaque build-up, remineralises teeth, reduces saliva’s acidity.
- Bentonite clay:Draws out toxins, deposits beneficial minerals.
- Peppermint:Kills bacteria, freshens breath.
- Rosemary oil:Disinfects, banishes bad odours.
- Calcium fluoride:Strengthens tooth enamel, provides a safe alternative to sodium fluoride.
- Food grade vegetable glycerine:Promotes tissue healing, has antimicrobial properties.
- Coconut oil:Antibacterial, antimicrobial.
- Calcium and magnesium:Essential to help your teeth repair themselves from damage.
Did You Know? Have you ever noticed how certain foods and drinks taste bad or strange after brushing your teeth? That’s because conventional toothpaste contains detergents like SLS, which irritate the mouth’s delicate mucous membranes and disrupt your taste buds. This won’t happen when you brush with natural, SLS-free toothpaste. Go ahead and enjoy that glass of orange juice!
- Use a pea-sized amount and brush as normal.
- Swish around your mouth after brushing for added health benefits.
- Safe if swallowed.
Non-GM xylitol, *coconut oil, food grade sodium bicarbonate, non-GM vegetable glycerin, calcium & magnesium complex with trace elements, raw Cape beeswax, *olive oil, bentonite clay, *rosemary & *peppermint essential oils, homeopathic calcium flouride (tissue salt no.1) (* denotes organic)
24 out of 27 people would recommend this product27/02/2021, By BijouxI honestly love this product! I have tried other natural products on the market but found this one to be the best. It whitens your teeth nicely and isn’t too abrasive either. Highly recommended!16/01/2021, By BijouxIn my opinion this is the best all natural toothpaste option out there, it whitens teeth and also calms down any sensitivity. I have tried others but found this one to be the best. Amazing product!! I would recommend it to anyone. I’m also a huge fan of the packaging, great for the environment.09/08/2020, By KendraWhile it tastes nice and makes my teeth feels good - I don't like the consistency and feel you have to use a lot. Also it sticks to my toothbrush after brushing due to the oils and makes it very difficult to clean...03/08/2020, By KMGI find the flavour of this toothpaste okay, but it puts my teeth 'on edge' and is decidedly unappealing to use. Obviously not to everyone's taste.06/06/2020, By NikkiNice taste.09/05/2020, By SandyVery nice tooth[paste18/04/2020, By Jarelgood20/03/2020, By KendraI like how this makes my teeth feel - smooth and clean. But it seems to stick into my tooth rush even after trying to clean it with water so I'm not 100% about this toothpaste option.28/01/2020, By TarynA great, natural toothpaste but rather messy. I love that it's in a glass jar and that all the ingredients are natural. However, I find the oily consistency of the toothpaste slightly messy when spitting into the basin.01/12/2019, By JessicaI really love this toothpaste. It has a granular texture and a sweet taste that makes brushing my teeth fun and it is oil based. A lot of the oil leaked out during shipping, but there seems to be enough left. I will definitely be buying this again when it is finished. I think I have found my new toothpaste!18/09/2019, By MaruschkaGreat product. It really made my teeth nice and white and left my breath fresh. It is not super cool mint. But it is perfect just as is. The texture took some time to get use to. I love this product. WIll def order again. NOTE: only use a pea size. More than that will taste too strong and is a waste.23/07/2019, By SiFantastic toothpaste, I could never go back. Thank you16/07/2019, By GerryNo come on guys, this stuff is awesome! You just have to get used to the change. Really tasty, and after using it for a while now my teeth have never looked so good. Plastic free is great and especially the plastic free LABEL which is unusual and great10/04/2019, By StephanyThis product works well, I am just having a hard time getting used to the taste.13/03/2019, By AleksIt took me three days to get used to the texture and taste of the toothpaste. The toothpaste doesn't foam in your mouth but after awhile, these things didn't bother me anymore. My teeth feel amazingly clean and I definitely recommend this product.15/01/2019, By KristleeI obviously like the fact that this is plastic free, and all of that good stuff but I really do not like the sweet taste and I don't feel like my mouth is fresh after using it, I don't get any of the peppermint flavour of it.15/01/2019, By RowenaThis toothpaste cleans teeth and gums very well. It whitens my teeth too. Still getting used to the flavour, but it works well07/01/2019, By MariaTakes some getting used to - texture,taste and no foam - but persevere! Used with an electric toothbrush my teeth actually feel cleaner than with conventional toothpaste04/12/2018, By NikéNice green alternative for toothpaste. I'm just bought it for the third time. It takes a while to get used to the fact that your mouth does not feel as fresh as with main stream toothpaste, but it tastes good. My teeth is still as white as it was before. Also no bad breath complaints.19/10/2018, By Noxy Poxy Pudding and PieI just added this to my cart as soon as I read Anne's reply to Newgirlharper. A lot of us on the journey to greener living tend to source our information from the internet which is convenient to access but not always exactly correct in it's information. I think we could all benefit from verifying the source of whatever information we come across. And then possibly finding another journal which correlates with that information and take care when reading up on these things as sample sizes matter and can give false positives/negatives. I can't wait to receive my jar and review it again from personal experience.07/09/2018, By NewgirlharperI have not tried this product as I make my own "earthpaste". I am alarmed to see that this range of natural toothpaste recipes contain glycerin. Glycerin coats the teeth thus blocking any minerals from getting to the enamel. It is said that it takes up to 30 times of brushing without glycerin to remove the glycerin buildup on the tooth enamel. It is really worth researching individual ingredients...thus allowing one to make an informed decision.
***Reply from The Apothecary***
"At The Apothecary we take tremendous care in the choice of each ingredient we use. We only include those we believe to be truly useful and benign. The glycerin in our toothpaste is both of these.
The theory that glycerin coats teeth in a layer that is difficult to remove and prevents remineralisation is mentioned in several places on the internet; however, like much online information, it is without substance according to our extensive research into the scientific literature as well as by our own careful observations. Glycerin is highly water soluble and dissolves readily in both water and saliva, and so it is easily washed away after brushing.
The very reason we use glycerin in out toothpaste is to aid mineralisation. The many minerals we add to our toothpaste (calcium, magnesium, boron, zinc etc.) are in a dry powdered form. As glycerin is an excellent solvent, much like our natural saliva, it allows these minerals to be made more readily available to our teeth. As the toothpaste mingles with saliva during brushing, the pre-dissolved minerals bathe the teeth and gums, giving them a better chance of being absorbed right where they are most useful for tooth repair.
Furthermore, glycerin has a pleasant, sweet taste and smooth texture which adds to the enjoyment of brushing. It also prevents the paste from drying out. At the same time, glycerin stops bacteria from reproducing, helping to preserve the integrity of the toothpaste while still in the jar, as well as inhibiting bacterial growth in the mouth.
Glycerin is present in all plant and animal cells and is non-toxic. It is a natural by-product derived from all fats during soap-making. Much glycerin is derived from petroleum oil and factory farmed animal tallow; however, we use only plant derived glycerin from non-GM rapeseed.
You can read more about our toothpaste and what makes it special, including our reasons for choosing each ingredient, here: https://www.theapothecary.co.za/body-products/toothpastes-and-mouthwash/the-apothecary-toothpaste/
06/08/2018, By MandyDelicious! This stuff is kind of weird at first but tastes fantastic and cleans really well. I'm so pleased to find a natural toothpaste with all those strengthening minerals AND the detoxing clay. I won't go back to foamy rubbish01/07/2018, By RebeccaI like it but my husband thinks it smells and tastes like petroleum...
Does the job.. doesn’t always remove strong flavors like garlic from your mouth and I feel I need to use more then a pea size amount.. closer to double... the paste dissolves quite fast and becomes very liquid in your mouth. So brush immediately01/02/2018, By DianeI'm determined to get used to it. I can't bear the thought of using commercial toothpaste with SLS any longer. This paste is nothing like any toothpaste I've ever used; I don't feel as well cleaned as usual, but it tastes nice and I am sure my mouth is clean - just have to get used to it. No more detergent in my mouth.- YAY07/09/2017, By AmyThis toothpaste takes some getting used. It tastes great, but, like other organic toothpastes, it has a grainy texture and doesn't lather. It also dissolves quickly in the mouth, so you need to spread the toothpaste over your teeth fast and immediately start brushing. I usually do my top and bottom rows of teeth separately because of this. I can't say whether or not it is better than commercial toothpastes in terms of freshness, because I've not noticed much of a difference, but what appeals to me is that this toothpaste comes in a glass jar. It would be good to know what kind of plastic the lid is made from, so that it could be recycled, too (it's not printed on the product or the lid at the moment). If you're ordering the toothpaste for a couple or a family, you should order one jar per person, because, towards the end of its life, the toothpaste becomes difficult to get out of the jar unless you scoop it out with your toothbrush.06/07/2017, By KaeylaThis has taken quite a bit of getting used to - it's very different to any other tooth cleaning product I have tried. It has a very firm texture (though it is winter so maybe in warmer weather it will be softer), and I've found it easiest to scrape a piece off the top, then place it directly into the mouth and brush. That said, the taste is great and it leaves a good clean feeling on the teeth. I like it - just don't expect it to behave like normal toothpaste.20/04/2017, By KatieLove this toothpaste. It does take some getting used to, as the texture and flavour are way different from conventional toothpaste! Now that I'm used to it, I LOVE the flavour and the super fresh clean feeling after I've brushed my teeth. I also find that my mouth feels fresher for longer!
Faithful to Nature is an online retail store, specialising in a wide selection of natural supplements, vitamins, superfoods and health-related products. Our green team is all about helping you unlock your full potential to live a healthy life; however we are not medical professionals. Please do consult your health care practitioner when seeking medical advice. Some products may be manufactured in a factory that also produce gluten, nuts and dairy products.